Businesses seek partners who can help them grow and achieve their goals. That means your marketing approach needs to promote not just what you offer but also convince them to choose you.
Our team provides advertising and consulting services to B2B companies in the United States and Canada. We will help you increase your online visibility through digital advertising to attract qualified prospects and turn them into long-term business relationships.
Content Creation for B2B Companies
At SEO Design Chicago, we develop content strategies tailored to B2B companies. Our team creates blog posts, case studies, whitepapers, and website copy to address the needs of your ideal clients. We also:
- Optimize every piece of content with relevant keywords to improve search rankings and generate qualified leads.
- Develop content calendars to ensure consistent posting.
- Repurpose content into multiple formats, such as blogs, images, infographics, and videos, to maximize reach.
- Encourage content sharing across social platforms and professional networks to extend visibility.
- Include visual elements like charts and images to simplify complex data.
- Update and refresh older content to maintain accuracy and improve search rankings.
- Ensure content is mobile-friendly and easy to read on any device.
- Include calls to action (CTAs) to guide readers toward taking action.
Web Development for B2B Websites
Your website is often the first point of contact your online visitors will have with your business. As such, it needs to leave a lasting impression. If your site is outdated, difficult to navigate, or slow to load, it can discourage them from contacting you.Â
Our team will create a new website or redesign your existing one to make it modern and user-friendly. Our websites feature:Â Â
- Mobile-responsive layouts
- Fast loading pages
- Built-in analytics tools to measure performance and track visitor behavior
- Product and service pages to display your offerings
- A blog section to share company updates and content that boosts SEO
- Secure payment gateways to ensure safe and convenient transactions
- Inventory management and order tracking to streamline business operations
Social Media Marketing
Our team will help you create and manage social media accounts to keep your brand active. We will research topics relevant to your target market and post regularly to increase the chances of generating leads.
 We use:
- LinkedIn to publish industry insights and case studies
- Facebook to post company news and customer success stories
- X to post updates, industry trends, offers, and links to your latest articles
We will also respond to DMs and comments to build stronger relationships with your audience. This will help improve trust and encourage potential clients to contact you or make a purchase.Â
Search Engine Optimization
Our SEO experts will perform a full SEO audit to evaluate your website’s performance. This will help us understand what is holding your site back in search rankings and what can be optimized for better visibility and user experience.
We’ll then perform a keyword search to identify the terms and phrases your target audience is using to find businesses like yours. This ensures your content is aligned with search intent, helping you attract qualified traffic and generate leads.
Our SEO strategy includes:
- On-Page SEO: Optimize titles, meta descriptions, headers, and website content with relevant keywords. We also improve internal linking, add schema markup, and ensure your site is structured for easy navigation.
- Off-Page SEO: Build backlinks from reputable sources, manage online directories, and increase brand mentions to boost your domain authority.
- Technical SEO: Improve site speed, mobile responsiveness, and crawlability, and fix errors such as broken links or duplicate content. We’ll also ensure your website is properly indexed by search engines.
- Local SEO: Optimize your Google Business Profile, add location-specific keywords, and manage business listings across platforms like Yelp, Bing Places, and industry-specific directories to help you rank in local searches.
Paid Adverts
Paid advertising allows you to generate immediate visibility and attract qualified leads. It works by placing your business in front of users who are actively searching for your services or engaging in related activities, such as reading B2B marketing content.
At SEO Design Chicago, we create and manage targeted ad campaigns on mobile apps, search engines, and social media accounts. Our team will research your ideal market to ensure your ads reach people who are most likely to engage with your business.
We’ll then design compelling ad copy, create landing pages, and set budget and bidding strategies to maximize your return on investment. We may also run a retargeting campaign to reach clients who interacted with your business but didn’t convert. In addition, we track performance and make adjustments where necessary to improve click-through rates and conversions.
Contact SEO Design Chicago today to learn how we can improve your B2B marketing strategy with advertising, SEO services, and more!
B2B Marketing Resources
How to Be Successful at B2B Marketing
Business-to-business (B2B) marketing refers to the marketing of products or services to other businesses and [...]
How B2B Social Media Strategies Differ From B2C
You may be asking: Is social media marketing better for B2B or B2C businesses? Although [...]
How to Develop a Successful and Smart Business to Business (B2B) Marketing Strategy
B2B is a term short for business-to-business companies. These entities sell a product or service [...]
What Do Great B2B Technology Marketing Agencies Do?
A B2B technology company is one that sells tech-related products and/or services to another business, [...]
What Makes a Good B2B Marketing Agency?
A B2B business is one that sells goods and services to another business, who then [...]
How Hard is It to Start an Online B2B Business?
Wondering if you’ve got the skills to help other entrepreneurs or companies thrive in areas [...]
The Essential Social Media Guide For B2B Marketing
Endless social media platforms exist for B2B social media marketing. Still, many businesses still remain [...]
Why Does My B2B Company Need A Blog?
B2B (business-to-business) companies are an essential part of the economy. 50% of the US economy [...]
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