The online travel market is projected to reach $226 billion by 2030. Research indicates that most travelers now use social media, search engines, review sites, and blogs to find inspiration for and plan out their trips. Furthermore, customers are constantly bombarded with information from competitors, which makes it hard for airline brands to build customer loyalty over time. 

Digital marketing tactics can help overcome these issues by building a strong online brand identity that meets your customers’ key desires for travel. Effective marketing for the airline industry now relies on meeting these customers where they are — online.

SEO Design Chicago has over 10 years of experience creating customized marketing plans for businesses of all sizes across North America. We will design a custom-quoted digital marketing strategy that helps increase brand awareness, convert leads into customers, and inspire brand loyalty. 

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Airline Marketing Strategies that Build Loyalty and Leverage Online Travel Planning

Airline marketing these days relies on reaching potential customers through a genuine connection that meets their unique needs. Our marketing efforts are all custom-designed around your key audience. What are their priorities when traveling? Do they care more about low cost or added amenities? What demographics are you trying to reach? How do you recognize and reward repeat customers? 

Our digital marketing packages for airlines are thoughtfully designed to highlight the unique offerings that set you apart in the aviation business. 

How Airline Marketing Benefits from Search Engine Optimization

In the competitive aviation space, ranking high in search engine results is crucial. We start with a comprehensive SEO analysis of your site to see how it is currently performing and identify areas for improvement. 

Link building is a core part of our strategy. It improves your search rankings by creating and maintaining high-quality backlinks to your company. 

We also conduct speed and UX analysis to ensure that your website is user-friendly. This decreases your bounce rate and ensures that customers have a frictionless booking process. 

Our on-page SEO services ensure that each element of your website is coded correctly, including schema markup, tags, titles, and alternative descriptions. This helps web crawlers index your website correctly. 

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Local SEO: The Secret Ingredient to Dominating the Airline Market

Our local SEO experts can help you outrank your competitors in the aviation industry with proven local SEO tactics.

Since customers are searching for flights to and from specific areas, an effective airline marketing plan will always optimize for local search. We do this in a few key ways.

Optimizing your Google Business Profile ensures that searches will always yield accurate information. The worst thing that can happen to your airline business reputation is for confusing or incorrect details to make your target audience frustrated with your brand. 

Bing and Yahoo Local for airlines offer another valuable piece of online real estate that helps you get your air travel information out there, and uses far less of your marketing budget than traditional marketing, since these properties are free to claim and customized to your business!  

Location-specific keywords help match your offerings to your niche market, effortlessly drawing in more travelers. Do you cater to business flights with early departures? Including those keywords tagged with your city and region will make your website far more relevant in search results. 

Paid Ads for Airlines: Reach More Travelers with Smart Strategy

Thirty-one percent of leisure travelers say they’ve booked a flight through their smartphones. Crafting targeted, data-driven ads that are customized to different marketing channels is an indispensable way to capture some of the booking traffic. 

Social media ads can feature a more creative, lighthearted approach or even native advertising, which makes the ad look like a user-generated post. 

PPC campaigns and display ads are still a core component of airline advertising. Our marketing experts will design effective strategies to increase name recognition and give your brand top-of-the-list exposure to travelers browsing the web. 

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Build Loyalty, Drive Bookings, and Grow Market Share with Travel Loyalty Campaigns

Customers love loyalty programs. Flying is expensive, and the perceived benefits of accruing additional perks can help a lead convert into a paying customer, since they will also be receiving points. 

As part of your airline marketing plan, our team can help you craft the right language to attract and retain customers. This sets you up for long-term success by building a genuine connection with your target audience and preventing them from switching to a different airline. 

Customized Content Creation for Airlines to Boost Buyer Engagement

With so many airlines to choose from, how do you reach customers effectively? Our team can create compelling, shareable content that grabs their attention and boosts your engagement and reach among your target demographic.

Static and dynamic landing pages give leads a “landing spot” from your ad campaigns and social media channels, guiding them through the final stop of making a booking.

Social media engagement is the best way to generate leads by building connections with your ideal customer base. We can create content that resonates with your target audience, whether that’s travelling families, commuting professionals, or experience-seeking vacationers. 

social media content for airport

Website Development and Maintenance for the Aviation Industry to Ensure a Seamless Customer Experience

Security and usability are crucial when it comes to maintaining your competitive edge and expanding your market share. Customers value a seamless, secure process. In one survey, 56% of customers said that airline fares and booking processes were getting harder to understand. 

SEO Design Chicago will build and maintain a secure, user-friendly website that helps customers intuitively understand your aviation services. Our offerings for the airline sector include:

  • Website migrations
  • Graphic design
  • SSL certificates 
  • Security audits and updates
  • Bug fixes and plugin updates 
  • Affordable hosting and maintenance services 

Analytics and Reporting for the Airline Industry that will Maximize ROI

The best aviation marketing strategies rely on data. SEO Design Chicago can include ongoing analytics monitoring and reporting services in your aviation marketing package. 

Just like you see a red flag when there’s a flight with lots of empty seats, our digital marketing experts can spot drops in web traffic, leads, and conversions, and take immediate steps to address the issues. This keeps a steady stream of new customers heading to your business.

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How We Help Airlines Reach Their Travelers

The complexities of aviation marketing require a sophisticated, multichannel approach to help you reach customers on social media, search engines, and through paid strategies.

Here are just a few ways we help you keep your flights completely booked:

  • Improving customer loyalty through effective aviation social media campaigns that align with traveler values and inspire them to finally book that trip they’ve been dreaming of. 
  • Marketing your rewards program through effective ad campaigns, influencer partnerships, customer reviews on public listing sites, and strategic use of social media. 
  • Increasing your online bookings through optimized web design that includes clear calls to action. We create landing pages that encourage customers to take action now and connect them strategically with your ads and social media channels. .
  • Streamlining your social media strategy so it’s integrated with your organic and paid search efforts. We can set up a customizable Looker Studio profile that lists all of your advertising efforts in one easy-to-use dashboard. This saves you time, as you don’t have to manage multiple analytics platforms. 
  • Establishing marketing automations to keep leads moving through your funnel and complete conversions. We can set up your entire sales process to send emails, post to socials, and use data for specific retargeting campaigns to keep leads from forgetting all about your airline. 
  • Choosing and implementing CRM tools to streamline your communications with each customer, making sure no one falls through the cracks or receives irrelevant or impersonal sales pitches

Ready to take your airline to new heights? Schedule a free call to discuss your business growth goals with our experienced team. 

Let SEO Design Chicago Help You Fill More Seats — Schedule a free call with a digital marketing specialist today!

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Airline Marketing Resources

 

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