How Do I Get People to Read My Social Media Content?

In digital marketing, sharing content allows for a connection with an audience. It also builds a strong foundation of your brand’s story. After developing content or having agency aid in social media content creation<span style=”font-weight: 400;”>, a large audience reading your social media can be grown strategically through developing a network of social media followers and encouraging social media sharing.

Engage With Your Social Media Followers

In order to attract a larger audience to read your social media content, marketers must become relevant and trustworthy to their social media followers. You can attract followers by consistently engaging and connecting with relevant users to maintain a strong digital presence. 

Target the Right Audience

Following relevant accounts to your business is a great place to begin finding more people to read your social media content. It may be enough to not only get a follow back, but also to create a base of people to interact with on social media. More specifically, building relationships with people with strong platforms is known as social media outreach. Utilizing the follower base of influencers with similar social media content allows you to tap into their network by interacting with their audiences. Influencer marketing tools can help with matching your content to potential viewers and are widely available.

Hashtags are another excellent tool that allows users to find social media content that is of interest to them, resulting in more relevant followers. Also consider joining groups and communities on social media platforms such as LinkedIn and Facebook. This not only opens your content to a larger audience but builds credibility and potential collaboration. 

Choose the Right Platform

When publishing your content, it is most efficient to find the right social media platforms to meet your marketing needs. Instagram is perfect for visual content, but not optimal for increasing blog traffic. LinkedIn is used as a professional site to share industry content and create professional connections. Twitter is suited for news and social posts, but also well-suited for blog, website and article sharing. Facebook has the most website referral traffic and is excellent for sharing news and entertainment. Leaning into the strengths of these individual channels will help you direct more specific content to users. 

Optimize Your Content for Each Platform’s Algorithm

Make Your Profile Stand Out

When developing a social media following, it is key to have a profile that draws people in. This can be done by completing every section of a profile and writing eye-catching headers. It is also important to have a profile picture and a strong “bio” or “about” section. These elements describe your brand’s purpose and function. This helps your followers know what type of content you will be posting.

A strong “about” section will be genuine, straightforward, and generally include a call to action. Short profile bios on Twitter, Instagram, Tik Tok, etc. do best when they are brief and original. When followers know the “feel” of your brand’s identity, they are more comfortable with adding it to their feed. 

Be Consistent

In order to maintain social media followers, it is critical to post social media content on a regular basis, keeping your name and brand in front of the viewers. The more consistency in content such as tone and aesthetics (logos, fonts, colors, etc.) makes a brand more recognizable. Whatever social media marketing strategy you choose, sticking to a schedule elevates the reach of your platform. It also might take some time to see some results from your social media marketing strategy, but that’s okay.

Engage With Your Audience

Another essential aspect of gaining social media followers is to be engaged with your audience. By interacting, you build trust, making your social media content more reputable. In order to maintain these online connections, responding to comments or direct messages on your platform lets the conversation flow both ways. Keep an eye out for how your competitors are engaging with their followers to understand the needs of your mutual target market. 

Connect Your Subscribers

You may already have interested viewers in your network. If you have an email list that you regularly connect with, make sure you link all of your social media pages to those emails. People who already take an interest in your information will most likely also be interested in your social media content. Similarly, connect your social media buttons across platforms so that your audience can more easily navigate each of your social media pages. 

How to Encourage Social Media Sharing

When your social media content is shared, it reaches a far wider audience, which adds value in a number of ways. Benefits of social media sharing can include higher website traffic, increased brand awareness, larger email list subscribers, etc. In order to encourage sharing, markers must make it simple for their audiences to share, create interesting content, maintain strong interaction with other profiles, and listen to their social media metrics.

Make it Easy

Most viewers do not want to bother with the hassle of copying and pasting website URLs to share content. Instead, make it easy by including widgets and share buttons across all social media platforms. Including bright colors in these buttons and making them appear at both the top and bottom of content can increase the likelihood of viewers clicking them to share. Share buttons should be close to the content so they are more aware of what they are sharing. But they shouldn’t be too close to the navigation to avoid accidentally clicking when trying to navigate somewhere else on the page. Additionally, double-check that these sharing buttons/widgets are accessible on mobile applications, as they make up close to one third of all website traffic. 

Keep it Interesting

Along with making the sharing buttons and profile pages visually appealing, it is also important that the content is eye-catching. Images are most shared/retweeted on Facebook and Twitter and are a great way to combine information or a website link to make content easier to share and gain exposure. Similarly, using compelling titles/headlines in articles or blog posts makes viewers more likely to remain intrigued. Social media design is key for gaining a wider reach for your content and ultimately, having a successful business.

Interact With Other Pages

Not only is it important to stay engaged with your audience on your page, but it’s also important to make sure you interact with other pages. This allows for a larger audience to access and read your social media profile. This can be done through sharing and reposting mentions of your page, as well as commenting and staying active on other users’ posts. This will help your brand name and profile reach people outside of your current followers. It also helps to build brand recognition.

Utilize Your Metrics

Measuring success in social media content is an excellent way to see what is working most for your social media presence. You can use social media metric tools to give you valuable insight on which posts are gaining traction. This helps you determine what your followers like and dislike. Some examples of social media metric tools are Hootsuite and Sprout Social. You can also use this information to see which sharing buttons are most used to help you make decisions. For example, these tools can help you decide to  cut certain sharing buttons or make some larger. Utilizing these metrics will make it easy to find a strategy with the best potential of increasing social media sharing.

How to Get People to Read Your Social Media Content

There are many ways to go about gaining viewership. However, the main ways center around gaining followers and being able to share your social media content. The first step is creating dynamic content that complements the story of your brand and products/services. Next, pick the social media channels to connect with your online audience. When putting this content online, finding an audience which the content resonates with is crucial.

You can attract followers from your email marketing efforts, other influencer’s pages, social media groups, or even your other social media platforms. In order to keep these viewers interested in your content, you must actively connect with them and make them feel heard. Similarly, consistency in publishing content will elevate your online presence and make your brand identifiable. Your following on social media will be your direct connection to your future customers and your online community. These followers will then be embracing your brand alongside you. 

Additionally, encouraging social media sharing will allow your audience to grow organically. You can do this by making sharing feel easy and comfortable. Some ways to do that are by utilizing sharing buttons, interacting with other social media pages, making your content eye-catching and using your metrics. These tips allow for more viewers to want to spread your content across the internet. 

Gaining viewership for social media content is a complicated task. But it can be simple if you follow the steps outlined in this article. For more guidance on social media content or gaining an online audience, let SEO Design help. Contact us for additional information.

Frequently Asked Questions

1. How often should I post on social media to maintain engagement?

Consistency is more important than frequency when it comes to social media posting. The key is establishing a regular schedule that you can maintain long-term. For most businesses, posting 3-5 times per week on platforms like Instagram and Facebook, and daily on Twitter works well. LinkedIn typically requires less frequent posting – 2-3 times per week is sufficient. Whatever schedule you choose, stick to it consistently to keep your brand visible and maintain audience engagement.

2. Which social media platform should I focus on for my business?

Choose platforms based on where your target audience spends time and what type of content you create. Instagram excels for visual content and brand storytelling, LinkedIn is ideal for B2B connections and professional industry content, Twitter works well for news and driving blog traffic, and Facebook generates the most website referral traffic. Rather than trying to be everywhere, focus on 2-3 platforms where you can consistently create quality content that matches each platform’s strengths.

3. How can I encourage my followers to share my content?

Make sharing easy by including prominent share buttons at both the top and bottom of your content, using bright colors that stand out. Create visually appealing content with compelling headlines and images, as these are most likely to be shared. Ask questions in your captions to encourage engagement, and actively interact with other pages to expand your reach. Most importantly, ensure your share buttons work properly on mobile devices, since they account for about one-third of all website traffic.

4. What’s the best way to grow my social media following organically?

Start by following and engaging with accounts relevant to your business and target audience. Use strategic hashtags to help interested users discover your content, and join industry-specific groups on platforms like LinkedIn and Facebook. Leverage your existing email list by promoting your social media accounts to subscribers who already show interest in your brand. Focus on building relationships rather than just collecting followers – engage genuinely with others’ content and respond promptly to comments and messages.

5. How do I know what content my audience wants to see?

Use social media analytics tools like Hootsuite, Sprout Social, or the built-in analytics on each platform to track which posts generate the most engagement, shares, and comments. Pay attention to the types of content (images, videos, articles) that perform best and note the topics that resonate most with your audience. Monitor your competitors to understand what works in your industry, and don’t be afraid to ask your audience directly through polls or questions what content they’d like to see more of.

6. How important is timing when posting on social media?

Timing is crucial for social media success because most platform algorithms prioritize content that generates quick engagement within the first hour of posting. Post when your audience is most active online – you can find this information in your social media analytics. Generally, business hours work well for LinkedIn, while evenings and weekends often perform better for Instagram and Facebook. However, your specific audience may have different patterns, so test different times and track your results.

7. How can I make my social media profile more attractive to potential followers?

Complete every section of your profile with clear, engaging information about your brand’s purpose and what followers can expect from your content. Use a professional, high-quality profile picture and write a compelling bio that includes a call to action. Maintain consistency in your visual elements like colors, fonts, and logos across all platforms to build brand recognition. Make sure your bio clearly communicates your brand’s personality and value proposition in a genuine, straightforward way that makes people want to follow and engage with your content.