Industry: Tattoo and Body Art
The SEO Design Chicago team developed a multi-faceted digital marketing approach to help this tattoo shop client increase their online visibility, attract a broader client base, and showcase their unique artistic talents. Our strategy focused on visual content marketing, local SEO optimization, and leveraging social media platforms to build a strong community around the brand.
378%
increase in organic search visibility for local queries
243%
increase in social media engagement
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156%
increase in online booking requests
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Challenge:
A high-end tattoo shop in a major metropolitan area was facing several marketing challenges:
- Difficulty standing out in a saturated market with many competing tattoo shops
- Limited online visibility for potential clients searching for tattoo services
- Low engagement on social media platforms despite having a significant follower count
- Inconsistent booking patterns, with periods of high demand followed by slow periods
- Negative perceptions and stereotypes associated with tattoo shops affecting their ability to attract a diverse clientele
Solution:
Local SEO Optimization
We implemented a robust local SEO strategy to improve the shop’s visibility for nearby searches:
- Optimized Google Business Profile listing with high-quality images, accurate information, and regular posts
- Created location-specific landing pages for each neighborhood they serve
- Implemented a review generation strategy to increase positive reviews on Google, Yelp, and industry-specific platforms
- Built local citations on relevant directories and websites
Visual Content Marketing
Given the visual nature of the tattoo industry, we focused heavily on creating and promoting visual content:
- Developed a comprehensive portfolio section on the website, showcasing each artist’s best work
- Created before-and-after galleries to highlight coverup and restoration work
- Produced high-quality video content, including artist interviews and time-lapse tattoo sessions
- Implemented a user-generated content strategy, encouraging clients to share their tattoos on social media
Social Media Strategy
We revamped the client’s social media presence to increase engagement and showcase their work:
- Developed a consistent posting schedule across Instagram, Pinterest, and TikTok
- Created platform-specific content, such as Instagram Stories for behind-the-scenes looks and TikTok videos for tattoo trends
- Implemented a hashtag strategy to increase discoverability
- Engaged with followers through Q&A sessions, polls, and contests
Content Marketing and SEO
To improve organic search visibility and educate potential clients, we:
- Developed a blog covering topics such as tattoo aftercare, design trends, and the history of tattooing
- Created in-depth guides on choosing the right tattoo artist, understanding different tattoo styles, and preparing for your first tattoo
- Optimized all content for relevant keywords and implemented internal linking strategies
- Developed an FAQ section addressing common concerns and misconceptions about tattoos
Paid Advertising
We implemented targeted paid advertising campaigns to reach specific demographics:
- Developed separate ad sets for different tattoo styles and services (e.g., traditional, watercolor, coverups)
- Created retargeting campaigns to re-engage website visitors who didn’t book
- Utilized Facebook and Instagram’s visual ad formats to showcase the shop’s best work
- Implemented geotargeting to reach potential clients within a specific radius of the shop
Email Marketing and Client Relationship Management
To maintain relationships with existing clients and encourage repeat business, we:
- Implemented a CRM system to track client preferences and tattoo history
- Developed a monthly newsletter featuring new artist work, promotions, and tattoo care tips
- Created automated email sequences for post-tattoo care instructions and feedback requests
- Implemented a loyalty program to reward repeat clients and encourage referrals
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Results:
- Local Search Visibility: The local SEO efforts led to a 378% increase in organic search visibility for local queries. The shop now appears in the top 3 Google Map Pack results for most relevant local searches.
- Social Media Engagement: The revamped social media strategy resulted in a 243% increase in engagement across all platforms. The shop’s Instagram following grew by 185%, and their content regularly achieves high engagement rates.
- Online Booking Requests: The combination of improved visibility and engaging content led to a 156% increase in online booking requests. The shop was able to fill their schedule more consistently, reducing slow periods.
- Website Traffic: Organic traffic to the website increased by 292% year-over-year, with a 45% increase in pages per session, indicating higher user engagement.
- Client Diversity: The content marketing efforts and targeted advertising helped attract a more diverse clientele. The shop saw a 78% increase in first-time tattoo clients and a 62% increase in clients over the age of 40.
- Artist Showcase: The visual content strategy helped highlight each artist’s unique style. As a result, 4 out of 5 artists reported an increase in style-specific requests, allowing them to focus more on their preferred tattoo types.
Reputation Management: The review generation strategy led to an increase in the shop’s average rating from 4.2 to 4.8 stars on Google, with a 215% increase in the total number of reviews.
