Industry: Real Estate
SEO Design Chicago implemented a unique and creative SEO content strategy that allowed our client to be found on the first page of search results for a number of unique keywords. We also optimized their underperforming website to both load and respond faster than before! This instance provides a real estate SEO case study as well as a real estate advertising case study.
235%
increase in organic traffic
100%
100%responsive website for desktop and mobile
163%
163%Increase in website traffic from Advertising Campaign
Challenge:
As a real estate SEO case study, a local Chicago realtor was looking to increase their online presence and optimize their website. She also wanted her listings and website to show higher searches.
Solution:
Local Search
Reaching local customers is paramount to success, especially for industries like real estate. By optimizing her website for local searches, we are able to attract interest from those in the locations where she operates. This way, she is not wasting time with those unlikely to need your services.
Google Business
When it comes to local SEO, Google Business is a great way to enhance visibility. From promoting businesses on Google Maps to tracking where new inquiries are coming from, she was able to improve local search efforts online.
Google Analytics
Another great way to understand online demographics is through Google Analytics. Google Analytics is a great tool for seeing who is viewing a website and what they are viewing. This can help inform future decisions for online marketing.
Facebook Advertising
Facebook is one of the most popular forms of advertising online. By running a Facebook ad campaign, you can reach specific markets based on your intended demographics. The reach of Facebook ads is based on the budget you initially dictated so that you can expect realistic results.
Results of Real Estate SEO Case Study:
- Updated their website to reflect the professional nature of their business better
- Website ranked on the first page of multiple industry keywords
- Provided an ongoing digital marketing strategy of advertising options
