Industry: Educational Technology
The SEO Design Chicago team developed a comprehensive digital marketing strategy to help this early-stage education software startup company establish an online presence and complete with established players.Â
312%
increase in enterprise leads
245%
improvement in user signups
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178%
growth in monthly recurring revenue
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Challenge:
An early-stage education software startup
- Needed to establish a market presence
- Convert K-12 school districts
- Compete against established players in a rapidly evolving edtech landscape
Solution:
Product Marketing
- Developed comprehensive case studies featuring pilot programs in 12 school districts, documenting measurable improvements in student engagement and learning outcomes, resulting in a 289% increase in demo requests
- Created an interactive ROI calculator comparing current district spending with potential savings, incorporating factors like administrative time, resource allocation, and student performance metrics, leading to a 178% higher conversion rate
Content Strategy
- Produced a detailed whitepaper series on post-pandemic learning challenges and solutions, generating 15,000+ qualified leads and establishing thought leadership in adaptive learning technology
- Implemented an education administrator blog featuring real implementation stories and best practices, achieving a 234% increase in organic traffic and a 45-minute average engagement time
Lead Generation
- Executed targeted LinkedIn campaign reaching decision-makers in 500+ school districts, achieving a 12% connection rate and 8% meeting booking rate
- Developed educational webinar series with industry experts, averaging 750 attendees per session and a 45% lead conversion rate
Results:
- Secured contracts with 85 school districts in 18 months
- Increased average contract value from $45,000 to $125,000
- Reduced sales cycle from 9 months to 4.5 months
- Generated 2,500+ qualified enterprise leads
- Achieved 178% growth in monthly recurring revenue
Key Strategies:
- Evidence-based marketing approach
- Educational thought leadership
- District success storytelling
- ROI-focused sales enablement
- Multi-channel lead generation
