Industry: E-sports

The SEO Design Chicago team developed a comprehensive digital marketing strategy to help an emerging e-sports organization gain visibility, attract sponsors, and grow its fanbase. This client sought to establish a strong online presence, increase engagement on streaming platforms, and boost ticket sales for live events.

425%

increase in social media followers

287%

increase in streaming viewership

 

Web Page Templates

193%

increase in sponsorship inquiries

 

Challenge:

A newly formed e-sports organization struggled to gain traction in a highly competitive market dominated by established teams. They needed to build brand awareness, attract top gaming talent, and secure lucrative sponsorship deals while engaging with a tech-savvy, young audience.

girl is playing video game

Solution:

SEO and Content Marketing:

  • We implemented an aggressive SEO strategy focusing on e-sports-specific keywords and created a content hub featuring team profiles, game strategies, and industry news. This approach helped the client rank higher for relevant searches and positioned them as thought leaders in the e-sports space.
email marketing esports

Influencer Partnerships

  • We identified and partnered with mid-tier gaming influencers to create collaborative content
  • Hosted joint streaming sessions
  • Promoted the team’s brand.

This strategy helped tap into existing fan bases and lent credibility to the new organization.

Social Media Management

  • We developed a multi-platform social media strategy, focusing on Twitter, Instagram, and Discord.
  • We created engaging, shareable content including behind-the-scenes footage, player Q&As, and live match updates. This approach fostered a sense of community and kept fans constantly engaged.
esports influencer gaming

Email Marketing Campaigns

  • We designed targeted email campaigns to keep fans informed about upcoming matches, merchandise releases, and exclusive content. This direct communication channel helped maintain fan loyalty and drive conversions.

Sponsorship Outreach 

  • We created a comprehensive sponsorship deck and initiated outreach to potential sponsors, showcasing the team’s growing fanbase and engagement metrics. This proactive approach resulted in several new partnership opportunities.

Event Marketing

  •  For live events, we implemented a mix of digital and traditional marketing tactics, including geotargeted social media ads, local influencer partnerships, and guerrilla marketing techniques to boost ticket sales and attendance.
Video Streaming Platforms

Results:

  • Established a strong brand identity in the e-sports market, becoming one of the fastest-growing new teams in the industry
  • Attracted three major sponsors within the first six months, significantly boosting the organization’s revenue
  • Grew the team’s social media following from 5,000 to over 26,000 across all platforms
  • Increased average Twitch viewership from 500 to 1,935 concurrent viewers
  • Sold out their first major live event, with 5,000 attendees
  • Secured partnerships with two top-tier professional gamers, enhancing the team’s competitive edge
  • Achieved a 45% open rate on email campaigns, well above the industry average

This case study demonstrates how a tailored, multi-faceted digital marketing approach can help a new e-sports organization overcome the challenges of a competitive market and establish a strong presence in the industry.

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email marketing esports

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