Industry: Pet Services (Dog Daycare)
The SEO Design Chicago team developed a comprehensive digital marketing strategy for a multi-location dog daycare business looking to increase client acquisition, improve online visibility, and establish itself as the premier dog care provider in its service areas.
284%
increase in organic search traffic
216%
increase in new client sign-ups
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173%
increase in website-generated leads
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Challenge:
A growing dog daycare business with multiple locations faced increasing competition from both independent and chain pet care providers.
- Needed to differentiate their services
- Attract pet owners across various demographics
- Showcase their facilities and care standards
- Build trust in their expertiseÂ
- Address common concerns about leaving pets in daycare
Solution:
Local SEO Optimization
- Implemented a robust local SEO strategy for each daycare location
- Optimized Google My Business listings
- Created location-specific landing pages
- Built local citations to improve visibility in local search results
Content Marketing and Pet Care Blog
- Created a comprehensive pet care blog
- Featured articles on dog behavior, health tips, training advice, and the benefits of socialization
- Positioned the business as a knowledgeable authority in dog care
- Improved organic search rankings for relevant keywords
Virtual Facility Tours
- Developed 360-degree virtual tours of each daycare facility
- Allowed potential clients to explore the play areas, rest zones, and safety features remotely
Social Media Strategy
- Implemented an engaging social media strategy across Facebook, Instagram, and TikTok
- Shared daily updates of dogs at play, staff interactions, and “dog of the week” features to showcase the positive experiences at the daycare
Online Booking and Client Portal
- Integrated a user-friendly online booking system and client portal
- Allowed pet owners to easily schedule daycare visits, view real-time updates, and access report cards of their dogs’ activities
Targeted PPC and Social Media Advertising
- Created highly targeted Google Ads and Facebook advertising campaigns
- Focused on pet owners in specific geographic areas and demographics most likely to use dog daycare services
Email Marketing Automation
- Implemented segmented email campaigns for different client groups (e.g., new clients, regular visitors, inactive clients)
- Nurtured relationships and encourage consistent daycare use
Referral Program
- Developed a client referral program with incentives for both the referrer and the new client
- Encouraged word-of-mouth marketing
Partnership Marketing
- Established partnerships with local veterinarians, pet stores, and dog trainers for cross-promotion and to reach a wider audience of pet owners
Customer Review Management
- Implemented a strategy to encourage satisfied clients to leave positive reviews on Google, Yelp, and pet-specific platforms
- Promptly addressed any concerns or negative feedback
Results:
- Increased new client sign-ups from an average of 35 to 111 per month across all locations
- Improved website traffic from 3,500 to 13,440 monthly visitors
- Grew combined social media following from 4,200 to 22,800 across all platforms
- Increased the average Google rating from 4.3 to 4.9 stars, with a 145% increase in total reviews
- Achieved first page rankings for 81% of targeted local and dog care-specific keywords
- Generated 289 new client leads through the virtual facility tours in the first six months
- Improved website conversion rate from 2.2% to 3.9% for daycare booking inquiries
- Reduced cost per lead acquisition by 37% through optimized PPC and social media advertising campaigns
- Increased email open rates from 24% to 38% and click-through rates from 2.7% to 5.6% with segmented campaigns
- Boosted client retention rate from 62% to 79% through improved communication and loyalty program
- Achieved a 96% satisfaction rate for the online booking system and client portal
- Increased average monthly revenue per client by 28% through effective marketing of package deals and add-on services
- Generated 93 new clients through the referral program in the first year
This case study illustrates how a comprehensive, multi-channel digital marketing strategy can help a dog daycare business overcome competition, effectively communicate its value proposition, and achieve significant growth in client acquisition and retention. By focusing on transparency, education, and building a sense of community among pet owners, the business was able to establish itself as a trusted and preferred dog care provider in its service areas.
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