Industry: Consumer Packaged Goods (Organic Cookies)
The SEO Design Chicago team developed a comprehensive digital marketing strategy to help this organic cookie company increase their direct-to-customer revenue and customer retention while completing in a highly saturated market.
289%
increase in retail distribution
234%
growth in direct-to-consumer sales
Â
167%
improvement in brand recognition
Â
Challenge:
An organic cookie manufacturer needed to expand its retail presence and needed to:
- Establish direct-to-consumer channels
- Compete against established conventional and organic brands in a crowded market
Solution:
Distribution Strategy
- Implemented a targeted retail expansion program focusing on natural food stores and premium grocers, including detailed sell-through analytics and store-specific merchandising plans, resulting in placement in 1,200+ new retail locations
- Developed comprehensive Amazon presence with optimized product listings, A+ content, and sponsored product campaigns, achieving a 178% increase in marketplace sales and a 4.8-star average rating
Digital Marketing
- Created an influencer partnership program with 50+ health/wellness content creators, generating 8.5 million impressions and a 234% increase in direct website traffic
- Executed sophisticated retargeting campaign based on shopping cart abandonment and browsing behavior, reducing customer acquisition cost from $45 to $18
Content Development
- Produced weekly recipe content featuring product integration and lifestyle tips, increasing average session duration from 1.5 to 4.2 minutes and improving email signup rate by 189%
- Developed sustainability storytelling series highlighting organic ingredients, packaging innovations, and carbon footprint reduction initiatives, resulting in a 167% increase in brand trust metrics
Results:
- Expanded retail presence to 1,200+ locations
- Increased direct-to-consumer revenue by $2.4M annually
- Improved customer retention rate from 22% to 45%
- Reduced customer acquisition costs by 60%
- Achieved 92% positive sentiment in social mentions
Key Strategies:
- Omnichannel distribution optimization
- Influencer-driven brand awareness
- Sustainability-focused storytelling
- Data-driven retail expansion
- Customer retention programming
