What Makes a Good B2B Marketing Agency?

A B2B business is one that sells goods and services to another business, who then sells to the public. It’s business to business sales or services. And like football coaches, there are characteristics that separate good from great B2B marketing agencies. 

We’re a great B2B digital marketing business. We sell our digital marketing skills to customers who need to build their identities online, start or update their websites and handle their online reviews. We offer over 100 services that fall under these broad  digital marketing services for other businesses.

In this post, we’ll describe some of the methods we use to help companies sell their goods and services to other companies.  

Be sure to look at our  reviews. We think we know what a good B2B digital marketing agency is because we have plenty of customers who have attested to that. 

 

How Many B2B Digital Marketing Agencies Are There? 

There are over 48,000 digital marketing agencies in the United States. Most industries grow at 6% in good time. Digital marketing has grown by 15%.

What’s behind this rise? 

Businesses finally get it. Managing your company’s online presence, even if you are a small brick and mortar business, it’s just icing on the cake. It is the cake. 

People go online to find the best deals, research big purchases and figure out what’s located near them (and the directions they need to drive there). It doesn’t matter if you’re a B2B business or a consumer facing business. The internet is everyone’s first stop. 

Digital marketing agencies handle paid search ads, in addition to calibrating websites to rank high in search engine results pages (SERP), content creation for websites and social media, website redesigns and more. 

This means that like any business, B2B companies must focus on a bunch of digital and website issues including: 

• Website design and redesign
• Conversion to business and website management systems
• Analytics reporting 
• SEO strategies
• Website analysis 
• Paid ad campaigns
• Superior photography and videography
• Content creation that’s regularly posted to the site
• Social media content
• Monitoring of online reviews
• Website security 

You can approach this long list a number of ways. You can do it all yourself (that will take a lot of time unless you have strong tech skills) or parcel out some of the duties to a good B2B digital marketing agency like us at SEO Design Chicago. can do it both, and more.

We’ve worked with B2B businesses ranging from automotive cameras to cabinetry companies. 

This is what sets us apart from the competition. 

 

We Study SEO Daily and Understand It Better than Anyone

Search engine optimization (SEO) means doing over 200 things to every web page that’s published so it ranks higher in search engine results pages (SERP), or the results that appear after a person enters a search term into Google or Bing.

That’s right – 200 factors. 

And Google tries to keep those factors a secret. Fortunately, we read articles, watch videos and listen to podcasts about SEO daily. So we’ve figured out most of these ingredients.

SEO involves using specific keywords and phrases that people enter into Google related to anything. In this case, it would be the words you think people use to find your B2B company. You can guess at these words, but we can actually find out what these words really are through databases like Google’s Keyword Planner, Moz Keyword Tools and Ahrefs Keyword Explorer. 

Pages that are SEO friendly include keywords in the web page title and headline. They also include hyperlinks to internal and external websites. Any images have keywords embedded into the alt tags. 

If you don’t know how to do these things, and don’t want to learn, that’s why you call a good B2B digital marketing agency. We’re the best of the bunch. 

We Understand How to Help Companies Grow Over Time

Like most companies, you probably want to maintain, if not grow, your sales over time. A good B2B digital marketing agency will help you do that, and understand that core concept. We’re a B2B company. Over time, we’ve grown our client list and staff. We now have a whole team of salespeople, developers, writers, photographers and designers. We grew over time and we helped other companies grow over time.  Scalability is just a fancy way to talk about growth. 

A scalable B2B company is one that is able to sustain itself, both economically and in terms of operations, over time .  During that time, the company also learns how to reduce their operating expenses. We’ve helped a lot of B2B companies become scalable not just through their digital presence, but by changing their business operations. For example, we’ve helped many companies go from old ways to managing inventory, billing and invoices to migrating to an all-in-one website and business management tool like Shopify. 

You also want to show other companies, through your website and social media, how you can enhance their scalability.  To show that, you need a great B2B digital marketing agency to produce great website content that makes it as clear as a quartz diamond what separates you from the competition next door. Is it your rates? Is it staff? Is it the quality of your products? Is it processing or shipping speeds? 

 

We Know How to Make Websites Look and Work Their Best

How quickly a web page loads, and if a website is mobile friendly, are two important things a B2B business can’t overlook. Google doesn’t overlook these issues either. They lower webpages in SERP if images, text, and video take too long to load and/or don’t look good on phones. 

Unless you have tech skills, compressing images, removing bad JavaScript and reducing the quality of videos so they play faster is hard.  A good B2B digital marketing agency offers all of these services in house.  At SEO Design Chicago, we know a ton of ways to improve your website’s load times, and to make your website look better on phones. This will have a direct effect on your digital marketing strategies and the return on investment you get for contracting us.  Reach out to us to get more information on how we can fix your website so it loads faster, looks perfect on a mobile phone or helps in other ways. 

 

We Have Amazing Proof that Our Google Ads Work for B2B Businesses 

Google ads are the websites that appear under “sponsored” at the top of every SERP. But  good B2B digital marketing agencies know that Google Ads appear other places, including:

• Ads that appear after or when people check their Gmail
• Under the tab in Google Shopping
• In the middle of or at the beginning of a video someone clicks on through Google videos
• As images in Google images
• In Google Maps  

You have to pay for ads in all these places. A good B2B digital marketing agency knows how much you should pay and for what keywords. We also know what you are paying for. If it’s pay per click, then you pay whatever you bid if – and only if – the user clicks your ad to visit your website. You can also pay for ads in other ways, including just people seeing your ad. In either case, you do not want to overpay. But if you don’t put in the right “bid,” you’ll never get a chance to show your ads. We show you, through data, what exactly the right price is to bid on keywords for your B2B business. 

 

A Good Digital Marketing Agency Doesn’t Measure Success Only Through Sales

Yes, making more money – whether you’re a B2B business or B2C –  is the ultimate goal. A good B2B digital marketing agency will always prod you to consider what other measures of success are.  For example, increased web traffic, more leads through emails or phone calls, more sign ups to email newsletters and more social media followers all show that your digital marketing strategies are working.

Some other things to do include looking at what your online reviews are. We’re sure that like all businesses, you have at least one negative review. We can show you how to get those reviews removed. There are more legal protections for you in place that you may realize. 

At SEO Design Chicago, we make sure you rank high in search results across engines whenever anywhere near you looks at the services or products your B2B provides. We use a variety of ways to make sure you’re the leader of the pack by listing you in Google Map Pack results, redesigning your website, producing SEO friendly pages, measuring results through analytics, and many other digital marketing services. 

What’s the Difference Between Good B2B Digital Marketing and B2C Digital Marketing

In another blog post, we explain how a good B2B digital marketing agency has different strategies than the needs of a B2C company. Some things we really emphasize for B2B companies include:

• Speed of transactions
• Making sure your price points are right
• Quality of content that explains the B2B relationship

We offer on page SEO audits for free, as any good B2B digital marketing agency does. Reach out to us to chat soon. We can make sure you make the best use of your time, energy, and dollars. 

As a B2B provider, we know what makes a great B2B digital marketing agency. We’re experienced. We have rave reviews. We have top notch tech skills. We love helping other businesses. We get what you need. We care. And we do it all for an affordable price.