Artificial Intelligence

Does An AI Writer Work In Driving Website Traffic?

AI is rapidly overtaking our modern world and appears to be serving a variety of purposes. How can it benefit website traffic? This article will answer the question, “Does an AI writer work in driving traffic?” and also discuss the best ways to boost SEO and write content that increases traffic overall. 

What Is SEO?

Before beginning our discussion of AI content for SEO and whether or not it is actually successful, it is important to have an understanding of what SEO is and how it benefits your business overall. 

SEO stands for search engine optimization. In simple terms, it is the strategy used to boost your website to the very top of the search engine results pages (SERPs). The majority of web users will not scroll past the first page of search results when they are looking for an answer to their query. This is why being on the first page of the search engine results is especially valuable for your business. The higher up the result page you are, the easier it will be for web users to take note of your site and click on it. 

Your website traffic will increase when your SEO is optimized. Because you will be ranked high on the SERPs, more people will click on your website. This means that more potential customers will be exposed to your business and engage with your products, which can lead to increased sales as well as greater brand awareness. 

what is artificial intelligence

Ways To Increase Website Traffic

So, what are some simple ways to increase your website’s traffic and rise to the top of the SERPs? Here are a couple of strategies you can use to bring more web users to your website. 

Off-Site SEO

Off-site SEO is all about connecting your website to external sources so that people can discover your site from a variety of places across the web. This includes techniques like building backlinks, leveraging social media, and more. 

On-Site SEO

On-site SEO is focused on boosting your SEO through your website itself. This means making sure you have a proper website design with easy navigation. It also comes down to the text and content on your website, like blog posts and articles, with the addition of keywords and hyperlinks. 

When it comes to on-site SEO, one question that may come up when you are working on content writing is: “Does an AI writer work in driving traffic to your website?” 

Why Do People Use AI?

What makes AI-generated website content so appealing to businesses? Artificial intelligence is becoming more and more popular, even being integrated into search engines like Google and being offered as an option on our phones. When it comes to writing content, here are just some of the reasons why AI can certainly have an appeal: 

  1. AI can write content similarly to a human, so it can likely cut down on labor costs. 
  2. AI can generate content much faster than a person can.
  3. New technology always appears innovative and fresh and worth testing out. 

The truth of the matter is that AI presents itself as a positive alternative to the work that people can do, and in some cases, AI can indeed offer a streamlined process. However, the appeals of AI can sometimes blind people to the reality of the situation, especially in regard to generating content for your business. 

women works on her laptop

The Risks of AI-Generated Blogs

When asking the question, “Does an AI writer work in driving traffic?” the answer you are likely to suspect is, unfortunately, no. AI-generated content is incredibly risky and can have a lot of pitfalls. Here are just some of the risks associated with using artificial intelligence in your writing: 

 

  • Incorrect Information: AI has been known to pull from a variety of sources to gather information, including incorrect sites that have not been fact-checked or corrected. 
  • Poor Grammar and Phrasing: Similarly to how AI pulls information, AI systems can have poor training on how to write and phrase sentences correctly. 

How Google Responds To AI Content For SEO

Another detail to note about AI-generated website content is how search engines will respond to it. Not only is there concern over losing humanity and factual evidence in your AI-generated content, but search engines are also trained to flag this type of content and respond in a particular way. 

Google is known to reward high-quality content from a variety of websites. However, it has also been trained to hunt for and identify AI-generated content. If your website contains AI-written content specifically created to increase traffic, Google’s algorithm may mark it as spam. This is just another reason to be very careful about how you use AI in your website’s content. 

Crafting Better Blog Content

So, when answering the question, “Does an AI writer work in driving traffic?” the answer is most likely going to be no, not exclusively. So, what can you do to create content that ranks highly and improves your website’s SEO? Here are just a few tips: 

  • Search for the correct keywords. 
  • Create an authoritative and trustworthy voice.
  • Craft emotional and compelling titles.
  • Use factual evidence and reliable sources.
  • Engage your readers.
  • Offer new information without alienating your audience.

These tips can help improve your content writing and keep your readers engaged. These strategies will also help you boost your SEO and drive more traffic to your website. It can take time to get yourself to a place where you feel confident writing with all of this optimization and more. This is where professional writers come in. 

The Benefits of Professional Blog Writers

When it comes to improving your content writing, one simple fact is that AI-generated blogs do not hold a candle to a professional blog writer. But what specifically makes a professional content writer a cut above AI? Here are some of the benefits of using a blog writing service: 

 

  • Professional Keyword Research – Feel confident in your SEO optimization with expertly chosen keywords that will boost your rankings in the SERPs. 
  • Cost-Effective – Professional blog writing is surprisingly affordable for businesses of any size. 
  • Frees Up Your Work Schedule – Without needing to worry about content writing, your team can work on improving other elements of your business and website. 
  • Consistent Writing Style – A singular professional or a small team of similarly trained individuals can ensure a consistent brand voice. 
  • Authority-Building Content – Professional writers will find reliable sources to help you appear as an authority in your field. 
  • Scheduling Consistency and Reliability – There is no need to stress about when you will receive or post finished articles; consistency is key in professional content writing. 
  • Stepping Stone for Other Content – A blog can be repurposed in a variety of ways, such as for LinkedIn profiles, social media, and more. 

A well-trained, professional blog writer can change the game for your business, boosting your SEO and, subsequently, driving more traffic to your website. 

Alternatives To AI-generated Website Content

As we have discovered, the answer to the question, “Does an AI writer work in driving traffic?” is, unfortunately, no. However, that does not mean that AI is entirely useless for your purposes. 

One effective way to use AI is to repurpose evergreen content, making it fresh and relevant in a different format. Some topics are considered “evergreen,” meaning they remain relevant in a variety of forms and over time. With AI, you can take a pre-existing piece of evergreen content and repurpose it to fit different types of formats, like a Twitter or Instagram post. This can help increase your return on investment as well as save you time. 

Easy Ways To Increase Blog Traffic

AI content for SEO is not the way to go if you are looking to naturally increase your blog traffic and website’s SEO. If you want a few quick and easy tips to bring your website to the next level, look no further. Here are just a few suggestions: 

  • Optimize your Google Business Profile
  • Strengthen the key pages of your site with internal links
  • Improve your website’s speed
  • Refresh your existing content
  • Optimize images and videos for alt-text
  • Ensure Google can crawl and index your pages

One of the best ways to achieve these improvements easily, in addition to accessing professional blog-writing services, is to work with a professional SEO company like SEO Design Chicago. 

wordpress readability score

Frequently Asked Questions About AI Writers and Website Traffic

1. Can I use AI writing tools at all without being penalized by Google, or should I avoid them completely?

You don’t need to avoid AI tools entirely, but use them strategically and carefully. Google’s primary concern is low-quality, spammy content created solely to manipulate search rankings. You can use AI for brainstorming ideas, creating outlines, or repurposing existing evergreen content into different formats like social media posts. However, always fact-check AI-generated information, edit for your brand voice, and ensure the final content provides genuine value to readers. Never publish AI content without human review and editing. The key is using AI as a writing assistant rather than a replacement for human creativity and expertise.

2. How can Google actually detect if content was written by AI, and what are the specific penalties?

Google uses sophisticated machine learning algorithms that analyze writing patterns, sentence structure, factual accuracy, and content quality to identify AI-generated text. Signs include repetitive phrasing, lack of personal insights, generic language, and factual inconsistencies. Penalties can range from lower search rankings to complete removal from search results if Google flags content as spam. The algorithm looks for content that lacks the expertise, authoritativeness, and trustworthiness (E-A-T) that characterizes quality human writing. Rather than trying to outsmart detection, focus on creating genuinely valuable content that serves your audience’s needs.

3. What’s the difference between using AI for content creation versus using it for content optimization?

Using AI for content creation means having artificial intelligence write entire articles, blog posts, or web pages from scratch, which carries significant risks for SEO and quality. Using AI for content optimization involves leveraging AI tools to improve existing human-written content through keyword research, headline testing, readability analysis, or grammar checking. Optimization tools can help enhance your content’s performance without replacing human creativity and expertise. This approach maintains the authentic voice and valuable insights that search engines and readers prefer while benefiting from AI’s analytical capabilities.

4. Are there specific industries or types of content where AI writing is more acceptable or risky?

AI writing poses higher risks in industries requiring expertise, accuracy, and trust, such as healthcare, finance, legal services, and technical fields where misinformation could be harmful. Creative industries, personal services, and businesses built on brand personality also suffer more from AI’s generic voice. However, AI might be more acceptable for basic informational content, product descriptions for simple items, or internal documentation. Regardless of industry, any customer-facing content that represents your brand should prioritize human writing to maintain authenticity, accuracy, and the unique voice that differentiates your business from competitors.

5. If I’ve already published AI-generated content on my website, what should I do to fix potential SEO problems?

Audit your existing AI content immediately and prioritize rewriting the most important pages first, starting with your homepage, service pages, and highest-traffic blog posts. Don’t delete everything at once, as this could hurt your rankings temporarily. Instead, systematically replace AI content with human-written alternatives that provide genuine value and insights. Update one or two pieces per week to avoid dramatic changes that might confuse search engines. Focus on adding personal expertise, real examples, and unique perspectives that AI cannot provide. Monitor your search rankings during this transition and be patient, as improvements may take several months to appear.

6. How much does professional content writing cost compared to using AI tools, and what’s the return on investment?

Professional content writing typically costs $50-$300 per blog post depending on length, complexity, and writer expertise, while AI tools might cost $10-$50 monthly for unlimited content. However, the ROI calculation is more complex. Professional content drives sustainable organic traffic, builds brand authority, and converts readers into customers more effectively. AI content may save money upfront but often fails to rank well or engage readers, resulting in zero return on investment. Consider that one well-written professional article that ranks highly and drives traffic for years provides far more value than dozens of AI articles that don’t perform. Quality content is an investment, not an expense.

7. What are the warning signs that a competitor is using AI-generated content, and how can this help my SEO strategy?

Warning signs of AI content include generic language, lack of specific examples or personal insights, repetitive sentence structures, factual errors, and content that reads like a textbook rather than having personality. You might notice competitors suddenly publishing large volumes of content with decreased engagement rates. This presents an opportunity for your business to stand out by creating genuinely helpful, expert-driven content that addresses the same topics with real insights and valuable perspectives. When competitors rely on AI, your human-written content will naturally rank higher and engage readers better, giving you a competitive advantage in search results.

8. Can I combine human writing with AI assistance effectively, and what’s the best workflow for this approach?

Yes, you can effectively combine human creativity with AI assistance by using AI for research, brainstorming, and initial drafts, then having humans add expertise, personality, and fact-checking. A effective workflow might include: using AI to generate topic ideas and outlines, researching keywords and competitor content, creating a rough first draft with AI, then having human writers completely rewrite the content with original insights, personal experiences, and brand voice. Always have humans fact-check information, add specific examples, and ensure the final piece provides unique value. This hybrid approach can increase efficiency while maintaining the quality and authenticity that both search engines and readers value.

Better Website Writing With SEO Design Chicago

Does an AI writer work in driving traffic? No. However, SEO Design Chicago knows exactly how to drive website traffic. Instead of focusing on AI-generated blogs, our team of professional content writers, site designers, and more can help boost your website traffic and SEO to bring your business to the next level. Contact us today to get started. 

Scarlet Baker

Contact Us today!

Call Now