One of the best ways to optimize your business website’s SEO is by publishing and frequently updating a blog. However, the act of writing all of these blog posts can be difficult, especially if you are not a trained writer.
This article is going to discuss the importance of creating quality blog content for your website, as well as the ways that AI writing can both help and hurt your website if it is not used correctly. We will review some helpful AI tools and reach a conclusion about whether or not you should opt for AI blog content over using a professional content writer.
The Importance of Blog Content
If you are new to the concept of SEO or are just starting your online business, you may be asking yourself, “Why is blog content important?” Or, why is this debate between human and AI content writers such a pressing matter?
SEO stands for Search Engine Optimization. At its core, it is all about making your website and your coding stand out from the crowd and push your business to the top of the search engine results page (SERP). One effective way to boost your SEO is by writing blog content for your website. With SEO-optimized articles, you can catch the attention of search engine crawlers and make yourself a more reliable source.
The debate becomes whether or not AI content is able to effectively write this content and fully optimize your blog’s SEO. In the future of AI, this might not even be a question. Right now, however, there are a series of pros and cons to consider before committing to AI to write your blog.
AI Uses
When it comes to AI blog content and overall SEO work, there are a variety of different tools that can help writers and creators put together the most optimized website possible. Here are just a couple of ways that AI can help your website:
Chatbots
While they are not an AI writing tool for blogs and articles, chatbots are still helpful writing and communication tools that you can use on your website. Essentially, a chatbot is a program that talks to your website’s customers and answers their questions. Some companies call them “virtual assistants”, but all of these programs are meant to help customers navigate, troubleshoot, and utilize the website to its fullest.
Writing Tools
AI also has plenty of uses when it comes to writing and editing. Services like Grammarly are built to offer you suggestions and edits to any writing. You can get help with SEO-optimizing your blog content, brainstorming new ideas for your website, or even writing a cover letter for a job application.
Pros and Cons of AI Writing Tools
There are plenty of benefits and drawbacks to using AI for SEO content writing. Here are a couple of those pros and cons:
Elevating Human Thought
Sometimes, human beings struggle to find the right words in order to get their point across. AI tools can be incredibly helpful when this happens. AI can elevate and expand on phrases that writers come up with. If the wording needs to be stronger, an AI tool can easily make suggestions to create a better phrase.
Editing Is Still A Concern
While AI tools can help elevate human thought, they cannot write an entire essay on their own. AI blog content cannot be published without human eyes and hands on the piece. AI writing tools can be helpful ways to bring your writing to the next level, but relying on AI to write an article entirely by itself can actually be quite dangerous. You will still need to have human editors on hand to fix the AI’s mistakes.
Fast and Easy Research
The research portion of the writing process can sometimes take a long time. With the help of AI, this process can be sped up and boost productivity overall. You will still need to do some fact-checking, but AI can help you put together your research much quicker.
A Lack of Creativity and Emotion
One of the most important things to remember about AI writing is that it cannot replicate human emotion or creativity. If you are writing personal or emotional content that you want to connect with your readers, AI doesn’t understand empathy. Additionally, AI only knows how to replicate what it has already seen; therefore, you can run into issues of plagiarism.
Real Content Writers
When it comes to blog and article writing, there are plenty of great AI uses. However, there are also some strong benefits to working with content writing professionals for your website.
Real content writers have had thorough training on how to create the best possible SEO-optimized content. They have a strong understanding of the industry and of how to write quality content. This understanding is not something that cannot be replicated by a machine.
SEO writers know how to work with different writing topics and styles of writing. AI can sometimes struggle when it comes to creating the perfect tone for your article. A professional writer, on the other hand, knows the difference between an authoritative and informative voice.
Content writers also know how to work with keywords properly. Keywords are the words and phrases that get typed into a search engine to find results. You need the right amount and spread of keywords in your articles to optimize your SEO. This balance is not easily understood by artificial intelligence.
AI blog content may seem like the easiest path to generating content for your website, especially if you are unsure of how to write SEO-optimized blog content yourself. However, there are plenty of professional SEO companies like SEO Design Chicago that offer content writing services to help you out.
How To Use AI for SEO
If you decide that you would rather write SEO-optimized content on your own, and enlist the help of AI, it is important to make sure you are doing so carefully and wisely. Here are a few tools you can use to properly harness AI uses for your blog content:
StackEdit
StackEdit is a suggested tool from SEO Design Chicago that you can use to convert your text into .html. You can also use it to copy text from one site to another without having to deal with formatting changes. There is also an offline function, so you can edit your writing from anywhere.
StoryBase
StoryBase can help you create optimized AI blog content about anything. It doesn’t write the article for you but allows you to research the topics you would like to write about, and then is able to offer you optimization strategies based on Google search data.
Copyscape
Plagiarism is a serious concern for any content writer. It can lead to website flagging or even penalization. Copyscape is built to help you scan through your content to make sure that everything is as original as possible.
The Future of AI
There is a lot of potential for AI in the future. With bots and programs gaining so much more research and investment, artificial intelligence will likely continue to grow in its significance to our world. Specifically, when it comes to AI for SEO, it could grow to be an even more valuable tool than it already is. It is possible that AI could come to redefine the SEO sphere, with more enhanced research capabilities and a better connection to keyword utilization, analytics, and more.
Important is to remember that AI is still a relatively new invention, especially as it is used in writing, editing, and other text work. It is exciting to see what will become of artificial intelligence as it continues to develop.
Optimize Your SEO Content
There is a vast amount of potential in the future of AI. However, we need to focus on how AI currently operates in order to come to a decision about AI blog content. Considering the present state of artificial intelligence, the system is simply not reliable enough to generate consistently quality content. Other writing and editing professionals are still going to have to put their hands on the AI-generated text in order to make it good enough to publish.
However, this doesn’t mean that AI should have no part in content writing. There are a lot of great AI tools that are readily available to the public, some even for free. While AI tools can’t write the entire article, they can help take it to the next level.
If you do not want to write your own SEO-optimized blog posts for your website, you do not have to turn to AI to write them for you. Instead, work with a company like SEO Design Chicago for the best in content creation.
At SEO Design Chicago, we are dedicated to helping you build your SEO and client base. Our team of skilled content writers and editors is here to help speak to your audience and communicate the right message. Work with us today for the best in blog posts, written by real people.
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