X has had a big effect on social media marketing over the years. When you find yourself scrolling through your favorite apps, you are likely to come across a business marketing their brand somehow.
Maybe you’ll keep scrolling, or maybe your curiosity has been sparked. Either way, you are now aware of the business that has been presented before you.
It is extremely important to incorporate social media into your marketing strategy. Social media is extremely good for your business. With this information comes both good news and bad news. The good news is that now you have more ways to further promote your business.
The bad news is that you might become overwhelmed with the number of platforms that must be managed. Still, the more platforms you can connect with, the better chance you’ll have of building your business to its fullest potential.
Social Media Marketing with X
Let’s talk about X. While it may not seem like an app made for business at first glance, you’ll begin to notice that many businesses use X in their marketing strategy. This is because X is actually a great way to reach a wider audience. X has about 300 million users monthly, and using it will give you a step up in your social media marketing game.
Social media marketing is a lot easier than you think. Optimizing X brings more social activity to your business site. It is also a powerful tool to use because it will connect you with potential customers who have not heard of you but would probably enjoy your business based on their X activity.
Since X is rather simple once you get the hang of it, the stresses of trying to figure out how to use the platform will be lessened.
If you are still unsure about using X as part of your social media marketing strategy, start by simply making an account and browsing around other businesses similar to yours in the app. Take notes on some of their marketing styles. What works and what doesn’t? What could you do better? You may become inspired, and this way you will have a starting point if you decide to go further with tweeting. After all, X is the second most popular social media app behind Facebook.
Promote a Tweet
Promoting a tweet is when a tweet that you have already posted is used as sponsored content. This will help increase your business’s performance as promoted tweets can reach people who have not heard of you yet. Promoted tweets come from your timeline, and are promoted to appear on other users’ timelines. By promoting a tweet, you will be connected to a wider audience.
Are you unsure of how to promote a tweet? No worries. X makes it easy with their platform called X Ads. X Ads is a platform that was created to help you promote your tweets. Investing in this platform helps businesses create solutions that allow them to achieve their goals. This platform is the first step toward promoting your tweets. With X Ads, you can gain more followers by promoting your account, grow a community of valued followers, see what goes on behind the scenes of your X account with tracking that can tell you how users interact with your tweets, and you can reach an audience that is not following you already.
Having your ads appear to people on X costs money, but it will be worthwhile in the long run. The cost depends on your ad type, it could range from $0.50-$2.00 to promote a tweet. This will be a great start to seeing how this affects your business. If it works out well, you could consider promoting your account as a whole, which costs $2.00-$4.00 per follow. Promoted trends, on the other hand, cost $200,000 per day. This shows how much of an impact using X can truly have on your marketing strategy.
X Help
After you have begun creating your business account, check out X’s marketing page. This page will allow you to get started on a plan, or at least view your options. X will have several options for you to select in order to figure out how to promote your business best. X has your back, so try not to feel too pressured or nervous to get started.
Some things X is able to help you with include:
- Promoting a tweet
- Objectives you have in mind for your business
- Targeting certain locations, people, or languages around the world
- Specific keywords to target an audience that might enjoy your business based on what they tweet
- Targeting followers with similar interests relating to your account
- Targeting interests as a whole
- Targeting behaviors, actions, and characteristics
- Setting a budget so that you don’t pay more than you originally wanted to
- Creating your tweets
- “Quick promoting” your tweets (a recent update where you don’t have to go through a tedious process to promote each tweet you decide to promote)
Hootsuite
Being able to manage sponsored tweets along with all of your other marketing tasks can get overwhelming over time. How will you be able to post on a regular basis and make sure your promoted tweets are being posted? Luckily, there is a way to schedule tweets through an organized system that allows you to plan your tweets ahead of time and set a time for them to post. This applies to other social media platforms as well. In fact, this system will allow you to format the same post for different social media apps, and have them all post at the same time. This social media management platform is called Hootsuite. Hootsuite will ensure that your sponsored tweets will get posted. Like X Ads, it allows you to track your performance and grow a wider audience. It allows you to manage all of your social media posts from one place. Whether it is a promoted tweet or an Instagram caption, Hootsuite can do it all.
Hootsuite perks:
- Saves you time (similar to “quick promoting” your tweets)
- Convenience
- Reply to all comments and messages from different platforms on a single dashboard
- Learn more about your audience
- Trusted by 18 million users around the world
- Connects with hundreds of apps
With Hootsuite, it will be that much easier to not only promote a tweet but to promote your business on multiple platforms at once.
What Does Promoting Your Tweet Do?
Promoting a tweet will allow you to reach people you would not have been able to reach before. Without sponsored tweets, your customers are responsible for finding you. How will they find you if they have not heard about you? How will they know that your brand is what they are looking for? The key to using X for marketing is to work on finding your customers, rather than waiting for them to find you. This way, your name will be out there, leading to more customers finding you in the future because they will know about you.
Promoting a tweet can also drive traffic to your site, and allow you to come up with more content creation strategies. X often encourages marketers to become more creative because it is a different platform. X content creation strategies will add variety to your brand, and maybe spark fun ideas to spice up your site. Promoting a tweet will allow you to learn more about your audience, which will allow you to figure out their likes and dislikes and add more to what you are already displaying. Maybe you can come up with themes, activities for your customers, or weekly traditions to give them something to look forward to.
Make Your Brand Your Own
While X offers helpful assistance for you to promote your business, it is up to you to truly make it flourish. The first step is making the decision to take on X and all of the possibilities it holds. Next, you have to think outside the box. Be creative and be open-minded to new possibilities! You won’t know what works until you try it out. At the same time, you know your business best. How can you put the passions you have for your business into your marketing? How can you do your brand justice? Think of your audience, but also think about you. Think of how your audience can grow with you as you take on your marketing journey. Don’t be afraid to take new steps. It begins with promoting your tweet, and you decide where it ends.
FAQ:
- What does promoting your tweet do?
- How do I schedule my tweets?
- How do I promote a tweet?
- Should I use X as a marketing strategy?
- How can I use social media to improve my business?
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