When you consider the marketing techniques you want to use for your business, social media likely springs to mind. Social media platforms are a great way to promote your business and sell products. One of the most popular platforms right now is Tiktok, which has a lot of great promotional features for businesses looking to sell. But it is easy to hear about a lot of details, and harder to utilize them. One question you may be asking yourself is, “Are TikTok coupons real?”
This article will discuss the ways that you can market your business not just on Tiktok, but on social media as a whole. Then, we will discuss coupons, promotions, and discounts. There are a lot of great features you can use on the platform, but also other means of advertising that do not necessarily use a Tiktok tool.
Marketing On Social Media: Getting Started
Before we begin a discussion around TikTok coupons and how you can utilize them to your business’s advantage, we should begin by talking about social media marketing as a whole. Social media marketing can be a huge asset to your company, from Instagram and Tiktok promotions to using the Instagram “Shop” feature to open a store on the social media site. Here are some strategies and things to ask yourself before you get started on any social media platform:
Questions To Ask Yourself
Here are seven strategy-related questions you can ask yourself before getting started on social media. These will help start off your marketing campaign with the right plans in mind:
- Why are you joining social media? Understanding your own goals is a great place to start.
- What is your brand’s purpose? Know what you are trying to accomplish, so you know how to market yourself on social media.
- What is your brand’s voice? Understanding your voice means knowing how to make your brand’s purpose known.
- Who is your target audience? Is social media the best place to market yourself, considering your demographic?
- How can you help your target audience? How can you solve a problem for your audience?
- Should you offer customer service on social media? How much communication to you want to have with your customers outside of your website?
- How does a customer go from social media to making a purchase? Do you want to use a social media store, post links in your bio, or some other means of creating purchases?
Ways To Boost Your Traffic
Here are some additional strategies you can use in order to boost your website’s traffic:
- Post regularly. One of the best ways to boost traffic is by consistently offering new content for your audience to engage with.
- Create quality content. Hold yourself to a high standard that is matched by your products.
- Engage with your audience. Respond to peoples’ comments, run polls on your profile, and overall encourage your followers to engage with you. This will help your brand feel more relatable and personable.
Selling on Tiktok
After discussing social media marketing and how to get started, let’s focus in on the process of selling your products on Tiktok. Tiktok coupons are not necessarily going to be a part of your sales and marketing right away, so we will shift our focus in that direction when we begin discussing discounts, promotions, and more.
Setting Up Your Profile
Here are a few short steps that you can take to get your profile ready for selling and marketing:
- Create a Business Account. A business account will allow you to promote your brand and sell products on the shop.
- Find your Hashtags. Find the hashtags that will work best for your products. Research other brands with similar products to see how you can beat out the competition.
- Produce Content. Get started posting content! Try to jump on any relevant trends and appeal to as wide of an audience as you want.
- Engage with your Audience. Don’t forget to engage with your audience as they start to follow you. This will encourage them to open your shop!
Tiktok Shopping
Tiktok Shopping is a feature that is offered for businesses looking to sell their products on the social media platform itself. It is a great way to attract customers who use the app.
Optimize your catalog for Tiktok by adding high-quality and recognizable photos to your storefront. Give as much description as possible for your products while not making them too complicated. Then, make a few posts about your newly opened storefront! Keep creating promotional content as you need to in order to remind your new followers about your shop.
Tiktok Promotions
After you set up your Tiktok shop, you can start creating promotional material and using the promotion tools that Tiktok offers to boost your traffic and sales. Coupons can be used as a part of promotional material, but we will discuss coupons and discounts in length soon. Here are a few different ways that you can promote your shop:
Influencers
One excellent way to promote your business and your shop is to partner with influencers and sponsor posts. Sponsors are very common on Tiktok, Instagram, YouTube, and other platforms. Essentially, your company pays a popular creator or influencer to make a video where they use your product or service and recommend that other people use it. Often, these sponsored posts are partnered with discounts, in order to further incentivize people to visit your shop and make a purchase.
Tiktok Promote
The other great way to promote your business is by using the Tiktok Promote feature on the app. Simply speaking, Promote can turn any of your videos into an ad.
After you post a video, you can select that you want to promote it. You will then choose your promotion goals: you could try to get more website visits, more followers, or more video views overall. Then, choose your audience, set your budget, and decide how long you want to promote the video.
This feature is a great way to attract new audiences and engage with your current followers in a new way! Many companies have success with this tool, so it is worth checking out.
Tiktok Discounts
As a part of your promotions, you can use Product Discounts through the shop page. It supports both percentages (20% off) and fixed price discounts ($20 off). Because the discount feature is so easy to adjust, it helps you stay competitive with other sellers by seamlessly switching up your discounts to have an edge.
You can also do flash deals and sales over Tiktok Shop without any issues! Create a sense of urgency and excitement in your audience by offering discounted prices for a short time. This is a great way to boost sales of best-selling and clearance items. Flash deals always take precedence over other discounts, and result in a lot more visits to your shop.
Tiktok Promote is a great way to engage with your audience and make the most of your storefront.
Are Tiktok Coupons Real?
Finally, let’s talk about coupons. It might surprise you to learn, but they are indeed real! You can use two different types of coupons as a part of your discounts: Target and Chat.
Target coupons are coupons that you can promote to specific groups of people, which then get claimed at checkout. It allows you to put down minimum spend thresholds if needed, and you can also use it to appeal to both new and returning customers.
Chat coupons, on the other hand, are private coupons that you can send to a single user. These are excellent for promoting conversion for people who might need an extra push to complete their order.
Both types of coupons are incredibly simple to set up, and are excellent ways of encouraging new and returning customers to check out any new deals and products you have on your website.
The Right Marketing Team For You
Tiktok coupons are a great way of connecting with your followers, encouraging them to make a purchase, and bring new customers to your website. Using Tiktok’s different promotional tools across the platform is sure to bring you a lot of great new engagement and profit. But if it is not your thing, don’t worry! There are a lot of great companies that can help you perfect your shop and promotions.
At SEO Design Chicago, we specialize in marketing and SEO for e-commerce websites and more. In addition to our website designers and SEO specialists, we have a seasoned team of marketing professionals who know all about social media marketing as well as other forms of promotion like email marketing and PPC ads. Our team of experts can help you bring your shop to the next level, and create the perfect coupons and discounts to bring more buyers to your shop.
Join us at SEO Design Chicago today for the best in social media sales.
Contact Us today!