How SEO Helps Metaphysical Shops Reach the Right Customers (Without Losing Authenticity)

Alternative living is your passion. What could be better than building your livelihood around helping others with the same wellness practices that have helped you? 

Running a metaphysical shop, healing crystals supply, spiritual products store, or other non-mainstream business is a wonderful way to help people in your community, but it comes with its own set of challenges. After all, you aren’t running a store like everyone else’s!

Forging a genuine connection with your customers is the key to creating a sustainable, thriving business. Since most of us discover new practices and tools online, building relationships with people online first is a great way to bring new people to the tools you provide.

Unsure if this can work for the metaphysical space? We’ll explain how it’s not just possible, but absolutely necessary. 

Build a Genuine Connection Online and In Person

People increasingly use the internet to search for what they need. Many people begin their journeys into alternative practices by reading helpful resources online. Your passion for these topics has led you to create a business helping others access them — either with a local storefront or an online shop. Creating a strong online presence makes it far more likely that searchers will discover your business. In fact, online searches for spiritual or magical practices like “tarot cards” or “witchcraft supplies” grew by 35% between 202 and 2024 — people are clearly searching in more ways than one! 

Your website can connect what you offer to what people are searching for. Not only do you help more people learn what you offer, but you also provide the highly sought-after education that helps them understand your practices and lifestyle. In marketing, this set of techniques is called search engine optimization. 

Here are some practical ways you can accomplish this for your metaphysical shop. 

On-Page SEO Services for Metaphysical Shops

On-page SEO is the process of optimizing every element on your website to help customers find you more easily. Just like your physical storefront needs a clear sign indicating what you offer inside, your website needs to clearly communicate to customers and search engines what they will find  — and how it will answer their questions. 

Crystal, alternative healing, or spiritual shop SEO is all about authentically matching your unique offerings with what value-aligned clients are searching for. There are many behind-the-scenes details that make this happen, including:

• Intentional keyword research and integration
• Schema markup and HTML code updates
• Page speed tests and updates
• Accessibility updates for equal access
• Alt text inclusion and image updates 

All of these elements work together to help bring your healing products to more people who need them. 

Link Building Services for Crystal Shops

Are you currently relying on word-of-mouth recommendations to help new customers find your crystal shop? This is a common strategy for many metaphysical businesses that rely on personal connection with like-minded shoppers.

There’s a way to expand this recommendation process online! Link building is the process of making sure your website links to  — and receives links from — similar websites. 

This performs two functions. First, it can bring new customers directly to your website from aligned businesses. For example, an incense and ethically sourced candle shop can exchange links with a healing jewelry store in the same city, as they serve customers with similar interests.

Secondly, a strong profile of links signals to search engines that your shop is a good match for people searching for items like tumbled stones, healing jewelry, alternative spirituality supplies, or whatever your specialty happens to be.

At SEO Design Chicago, our process of link building for spiritual store marketing includes: 

• Identifying and removing broken or duplicate links
• Auditing your link profile for values-aligned businesses
• Reaching out to aligned businesses for links
• Including review sites and local business bureaus

WordPress SEO for Crystal Stores

If you’ve already created a website for your crystal or gemstone stop, chances are it’s on WordPress. This is the most popular content management system out there, and it has a lot of options for customization.

That said, there are a lot of behind-the-scenes updates that WordPress needs to perform its best. When an expert digs into the code and installs the right plugins and updates, your WordPress site will effortlessly bring in new customers directly from search engines.

Some of the most common spiritual shop SEO updates on WordPress include:

• Plugin installation, updates, and maintenance
• Secure payment integrations
• Keyword research and updates
• Mobile-friendly updates 

All of these elements work together to help customers find your unique selection directly from the internet, whether they ultimately visit your brick-and-mortar storefront or purchase directly online.

Shopify SEO for Spiritual Stores

Many business owners have found success in their crystal, healing, or spiritual store marketing with e-commerce. When done thoughtfully, e-commerce stores hosted on popular sites like Shopify can be an ethical and sustainable way to offer your products to a wider customer base  — in some cases, all over the country or world! 

E-commerce sites like Shopify have their own set of SEO best practices. These ensure that values-aligned customers can find your store  — instead of getting drowned out by low-quality mass-market merchandisers.

Some of the most common Shopify SEO updates our team makes for shops in the spirituality space include:

• Clear, keyword-enhanced product descriptions
• Intentional interlinking and product collections
• Optimized product images and alt text
• Updated URLs and product descriptions 

SEO Website Optimization for Spiritual Shops

You already know that your spiritual shop is different from the other storefronts on the street. There’s growing interest in alternative spirituality, especially among young people who see it as a component of self-care. But why aren’t these searchers finding your shop, in person or online? 

Sometimes, your online presence just needs a few tweaks to help it get noticed by the right people. Since you already know that there are many searchers out there who can benefit from your offerings, an SEO website optimization is a good choice to boost your profile.

The process is divided into three stages:

• Performing a holistic audit of your current web presence to diagnose SEO problems
• Creating a personalized plan to fix high-impact SEO errors
• Implementing the plan and tracking improvement over the long term

An SEO website optimization positions your business for sustainable future growth by helping you connect with the right customers. 

FAQ: Crystal Store and Spiritual Shop SEO

Marketing your alternative or spiritual shop doesn’t need to feel like selling out. Done right, your online presence can thoughtfully explain what you offer in a welcoming way. 

At SEO Design Chicago, our team has over ten years of experience helping small businesses across the country share their passion with more customers. When you’re ready to discuss your business’s needs and budget, give us a call.

For now, we’ll share some of the most common questions our marketing team receives from crystal shop owners, Reiki practitioners, herbalists, traditional spirituality suppliers, and Wiccan supply store operators.

Whether your business is described by one of these categories or you offer totally unique products, we can create a personalized marketing plan that helps share your supplies, tools, and classes with your community! 

How do people search for crystal shops and spiritual stores online?

Search engines are often the starting point for people searching out more information on their chosen practice and the right supplies to help them get started or continue their practice. 

For example, search terms that indicate this kind of interest in a healing crystal shop include phrases like:

• Healing crystals
• Crystal shop
• Crystal store
• Healing gemstones
• Benefits of crystal healing

Offering a clear list of your products online, along with educational content about the benefits of your crystals, is a great way to build an authentic connection with these searchers. 

Can SEO help a metaphysical shop attract the right customers, not just more traffic?

Absolutely! Thoughtful SEO updates align your shop’s web content with the searches that your most-aligned customers are using. This makes a match based on shared values, rather than just broadcasting your store’s location to anyone and everyone. 

Is SEO effective for both local crystal shops and online spiritual stores?

Yes, SEO supports visibility for both local brick-and-mortar stores and exclusively online shops. The key is helping customers with aligned values and needs find you and discover what they need.

For example, a physical storefront that supplies healing gemstone jewelry along with in-person classes or community gatherings needs an effective way for people to learn its hours, location, products on sale, and event timings. SEO helps communicate all of this.

This is also important for online-only shops or physical stores adding an e-commerce component. Effective SEO communicates your value and uniqueness, setting you apart from mass-market retailers that may not offer the same quality. 

How can metaphysical shops grow online without losing authenticity?

Your online growth can be a natural extension of your business. Think about what helps your in-person patrons, and how you can make that available to people online, too.

For example, if your spiritual store marketing focuses on equipping traditional Buddhist practitioners with the supplies they need, then your online storefront should maintain consistent messaging. Your unique voice remains the same; it simply translates to individual product pages or explanatory blog posts rather than face-to-face conversations. 

Intentional SEO broadens your reach by aligning your values with truly interested searchers hoping to learn more about your practice or return to their roots. This makes it easier to reach more people without losing what makes your store unique and personal! 

What role does education play in SEO for healing crystals and spiritual products?

Educational content builds trust with new customers by authoritatively communicating your experience. This is an ethical form of marketing because it empowers your customers to make their own informed choices when they buy your products.

An online crystal shop, for example, could explain the meaning behind the range of crystals they offer, helping customers make a thoughtful purchase to support the kind of positive energy they want to generate in their lives.

 

Is your website building connections? Check now with a free SEO audit.