Artificial intelligence is more than a buzzword – it represents a fundamental change to how customers interact with information on the internet.
Customers now expect near-instant responses to complex questions. Waiting minutes for a customer service representative to come on the line (or the chat) is now outdated. AI-informed chatbots use NLP to predict the most relevant answer to common customer inquiries. This makes them the perfect solution for providing instant answers outside of business hours.
It also saves the time and focus of your human customer service reps for the most important or difficult customer issues, increasing customer satisfaction and saving on personnel costs. This makes chatbots a cost-saving tool growing in popularity among businesses of all sizes.Â
How AI-Powered Chatbots Improve Customer Experience and Retention
Not only do chatbots cut down on expenses for businesses, but they can also improve customer experience. AI-powered chatbots can answer the most common customer inquiries quickly and accurately. This prevents customers from becoming frustrated by waiting for a response from a human representative or digging through forums and guides to find an answer themselves.Â
When done poorly, however, chatbots can do more harm than good. Negative experiences with chatbots can account for almost 50% of all customer interactions, which sends mixed signals since consumers overall like the idea of their questions being answered instantly.Â
This makes the problem — and the solution — clear. You need a customized chatbot that actually answers customers’ questions satisfactorily and smoothly transitions to a human agent when needed.Â
That’s where we can help.Â
Our experienced digital marketing team can design a customized chatbot experience tailored to your customers’ specific needs.Â
Integrating Chatbots and AI into Your Digital Marketing Plan
Will AI chatbots actually improve your bottom line? Already, 60% of customers report using AI to shop. Some estimates place the number of customer service inquiries that are simple enough for AI chatbots to handle as high as 80%.
The trick is to implement it in such a way that the chatbot supports your overall business goals. That’s where comprehensive AI chatbot development services come into play. As a full-service digital marketing agency, SEO Design Chicago specializes in creating custom-quoted marketing plans tailored for each of our clients. We don’t do one-size-fits-all sales packages. Instead, we work specifically with each business, from local service businesses all the way up to multinational enterprise-level clients.Â
Ensuring that your AI chatbot solutions are managed by the same team that’s also handling your analytics and reporting — plus any other marketing strategy you need — is the best way to ensure a comprehensive yet affordable strategy.
Here are some of the ways we can add a custom chatbot to your marketing strategy.Â
Services We Provide
While many platforms offer template-based AI chatbot app development, you’ll get a much more personalized experience from chatbot solutions tailored specifically to your knowledge base and business needs.
SEO Design Chicago can select and implement AI models that work seamlessly with your other systems, including your CRM, social media management tools, SEO systems, and digital analytics. We’ll ensure your chatbot implementation is wrinkle-free and set up detailed metric tracking so you can always see how it’s performing.
Here are some of the custom AI chatbot development services we offer.Â
Custom AI Chatbot Development
Your business website is the home address of your business. Your chatbot’s performance is evaluated by potential customers. It’s a bit like someone answering the front door — unhelpful or informed bots will be a turnoff to new leads.
Our developers have years of experience designing and updating websites from scratch for businesses of all sizes. Whether you have a small local shop or a multinational prestige presence, we can ensure that your chatbot is thoroughly integrated into your business site to get full functionality.
Chatbot & CRM Integration
Your customer relationship management interface is a crucial source of personalized data for your chatbot integrations. Chatbot developers can integrate your conversational AI program with the most common CRM profiles to improve customer engagement. We support the most popular CRMs, including:
- HubSpot
- SalesforceÂ
- ActiveCampaign
- MailChimp
Omnichannel Chatbot Setup
Your chatbot services need to be streamlined across all your marketing channels to ensure consistency. If a customer initiates a conversation with your brand via a SMS marketing message or an Instagram post, then clicks through to your website, that conversation needs to travel with them seamlessly.
Our development team will ensure the chatbot is fully integrated into your CRM. This includes everywhere you interact with customers, including:
- Your website
- SMS
- WhatsAppÂ
- Messenger
- InstagramÂ
Automated Support & Routing Workflows
Different types of AI chatbots are suitable for different industries. A retail customer service chatbot will require different automations than a bot assisting banking customers.Â
Our design and development team will create custom chatbot solutions that focus on implementing the right automations and workflows to get your customers the support they need. We also implement secure AI chatbots that won’t compromise important customer data while helping them process transactions.Â
NLP & Intent Recognition Modeling
It’s not enough to just plug a generic chatbot into your site. Intent recognition modeling trains the chatbot to recognize the customer’s actual goal — booking an appointment, answering a specific question, tracking their shipped order, etc.Â
It also helps direct customers to the right team member, reducing wasted time and improving the customer experience.
Hybrid Bots and Human Customer Support Handoffs
Of course, even advanced AI can’t handle every single customer inquiry. Any custom chatbot development company absolutely needs to create a smooth transition between the chatbot and a human representative. Â
Our team can install hybrid chatbots that handle simple customer inquiries seamlessly. This frees up time for your human support agents to handle more complex questions.
Knowledge Base & Training Dataset Setup
Integrating AI technologies is only useful if they are trained on the correct datasets. This is what allows generative AI to use predictive text to accurately address customer questions.Â
There are a lot of plug-and-play AI chatbot development companies flooding the market right now. Our experienced team of developers will select custom chatbots that are specifically tailored to your business and your documented procedures. In other words, they will have the resources needed to actually facilitate your business processes.Â
Multi-Language Bot Support
Advanced AI chatbots need to operate in a variety of scenarios. If your customers are bilingual or non-English speakers, our AI chatbot development services help include natural language processing in various languages.Â
Performance Tracking & Optimization
We make sure that your AI chatbot integrates seamlessly into your business, leads to real improvements in business processes, and can be continuously improved based on performance data.Â
When we integrate an AI chatbot into your systems, we also establish performance tracking and optimization dashboards that you have 24/7 access to. This means that you can ensure the chatbot works the way you want it to, and make small changes as you track its real-world operation.Â
Platforms We Support
SEO Design Chicago provides AI chatbot development services designed specifically for your business.Â
Our team of experienced developers tailors the solution to your business needs, all the way from the start of development to testing and integrating the AI chatbots across your web properties. Each solution is customized to your needs, and we offer constant phone-based support to ensure your chatbot continues to perform optimally.Â
Custom AI Models & ChatGPT API
At the end of the day, AI chatbots are computer programs. Just like any other software that needs to work with your website or app, you need an application programming interface (API) to help the different programs talk to each other.Â
Depending on your needs, our full-stack developers can build custom AI chatbots specifically to your requirements. Or, they can integrate the chatbot powered by OpenAI into your existing software.Â
HubSpot
HubSpot is one of the most popular CRM platforms out there, thanks to its intuitive dashboard organized into “hubs.”Â
Our team specializes in HubSpot integrations. This ensures that your business data lives in one place and is constantly accessible by sales, marketing, tech support, customer service, and analytics teams at any time.Â
When building a chatbot for your business, it just makes sense to integrate it into your HubSpot workflows. This way, you can easily facilitate vital information from your CRM into the chatbot responses — providing the personalized response that customers increasingly expect.Â
Salesforce AI
Just like HubSpot, Salesforce is a popular CRM that lets you align your marketing, sales, and support strategies.Â
Our chatbot developers integrate AI chatbots into your business operations by ensuring that the right prompts produce the correct responses from the AI. If a customer inquires about your shipping times, then you need an automation in place that explains your shipping policies, for example.
The more detailed and specific this automation is, the better your chatbot will perform for customers.Â
Intercom
This cloud-based helpdesk software has AI baked right in, so a NLP chatbot is a natural extension. Our development team will train your chatbot in various scenarios to ensure that it correctly interprets and explains your knowledge base and minimizes errors. Â
Zendesk
Like Intercom, Zendesk is a popular, cloud-based helpdesk solution that makes it easy to deliver high-quality services when customers have a problem, especially outside of business hours.Â
Our team can implement AI chatbots that enhance customer engagement through natural, prewritten scripts. As with all our AI chatbot services, we’ll make sure to test a seamless handoff to human agents for more complex issues.Â
ActiveCampaign
If your business uses ActiveCampaign to handle customer service, AI chatbots offer the ability to add new leads directly from automated chats into your CRM software. This supports integrations with major social media networks along with your other digital marketing channels.Â
The AI chatbots we install can streamline your lead nurture process. In addition, we can create the automations and scripts needed to effectively handle customer concerns.Â
WhatsApp Business / Meta
A recent study by McKinsey and Co. found that customers spend 20–40% more money with businesses that respond to inquiries on social media. Unless you want your team to spend all their time fielding messages from Instagram, Facebook, and WhatsApp, you need a chatbot to handle these high-intent inquiries.
Our developers will make sure that your chatbots sync automatically with your CRM and facilitate flawless handoffs to a customer support representative when needed.Â
Request your free consultation today to find the right AI solution for your business!
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