Industry: Roofing Contractors
SEO Design Chicago helped a Denver roofing contractor generate a consistent flow of high-quality leads through integrated digital marketing campaigns that positioned them as the premier choice for residential and commercial roofing services in the Front Range area.
456%
increase in estimate requests
$78
$78Cost per qualified lead
8.3x
8.3xReturn on marketing investment
Challenge:
A growing roofing company in Denver was dependent on storm season for leads and struggled with inconsistent revenue throughout the year. They were losing bids to competitors with stronger online reputations and needed to establish themselves as the trusted choice for both emergency repairs and planned replacements.
Solution:
Google Local Service Ads
We set up Google Local Service Ads with the “Google Guaranteed” badge, building instant trust with homeowners searching for reliable roofing contractors.
Local SEO Strategy
Our local SEO experts optimized their presence across the Denver metro area, building citations and earning reviews that improved visibility in local search results.
Content Marketing
We developed a content strategy featuring roofing guides, maintenance tips, and information about storm damage claims that attracted homeowners at every stage of the buying journey.
Reputation Management
Our reputation management program helped them collect over 300 Google reviews, dramatically improving trust and conversion rates.
Results:
- 456% increase in estimate requests year over year
- Achieved $78 cost per qualified lead (industry average $150+)
- 8.3x return on marketing investment
- Consistent lead flow throughout all seasons
