Reach Customers with Social Engagement
Almost everyone is connected to social media in one way or another. Facebook and YouTube still lead the charge in popularity, with Instagram, X, and LinkedIn gaining steadily.
Simply creating profiles on these channels won’t deliver the results you’re looking for, though. When scrolling social media, people look for engaging content that aligns with their interests. Our social media content creators can deliver regular social media posts that keep you relevant on any social media platform.
Should You Post Content Daily?
There are two keys to ongoing content success on all social platforms — relevance and consistency.
For customers to engage with your content, they need to see it frequently. You won’t build much of a connection with customers if you only post sales announcements a few times a year. You should be regularly posting interesting, relevant content that’s of interest to your audience.
This doesn’t always have to be specifically about upcoming sales or your products. Our team can help you produce high-quality content that furthers your social media channel strategy by relating it to topics your customers are interested in.
For example, a local HVAC company should definitely post regularly about its services, special deals, and customer testimonials on various social media platforms. To keep the audience engaged, it should also create quality content that ranks in search engines for related topics, like tips for beating the summer heat or what to look for when getting a home inspection. These ideas keep the business relevant in social media and search engine algorithms, ultimately boosting traffic and customers to your business.
Luckily, that’s exactly what our team of social media experts can provide for you. Our services include each step of the content strategy, production, and metrics reporting process. Even better, each of our tailored content strategies is custom-quoted for your particular budget and needs.
The Importance of Video Content
Your social campaigns should include video content for increased visibility. We are all habituated to watching videos, and some research indicates that video generates up to three times the number of leads as static content.
In addition to content writing services and social media content strategy, our team also provides videography.
One of the benefits of working with a full-service content marketing agency like SEO Design Chicago is that we can handle the full suite of your content needs efficiently. By strategically planning your content design, we can even repurpose your digital content for different platforms and formats, increasing its overall impact.
Our Chicago videography services can produce creative content for a variety of purposes, including:
- Marketing videos
- Event videos
- Interviews
- Ads
- Testimonials
- Drone videography
For example, we can craft compelling content around your business’s history as a series of Facebook and Instagram behind-the-scenes photos, then reformat that into short-form video with interview audio to share on social media accounts that prioritize video content, like TikTok, YouTube, and Instagram. All of this increases your overall reach while keeping your central message consistent.
You Need a Content Development Strategy
Each piece of website content and all of your social media posts should work together to achieve clear, measurable goals. Of course, everyone wants more views of their website and more purchases from their business. The best content creation services will also help you develop content strategies tied to specific business outcomes. After all, if a lot of people are scrolling through your social media channels but no one is ever making a purchase, then it’s not serving your business the way it could be.
At SEO Design Chicago, everything we do is driven by data. We follow a well-crafted social media strategy that aligns each piece of content with a particular goal. Our social media marketing team will work with you to identify goals and create a customized plan tailored to your industry, budget, and brand identity.
This way, you know that your social media presence is working to further your business goals, whether that means increased brand awareness, more purchases, or encouraging repeat customers.
SEO Design Chicago has over ten years of experience helping local and national businesses grow through effective digital marketing strategies. Not only do we offer content services to keep your digital presence fresh and interesting, but our SEO specialists optimize each component of your online content to capture maximum search engine traffic. Whether you are only looking for social media management or a full rebrand of your website, our team will prepare a custom quote designed around your specific needs. Schedule a free SEO Analysis today to see where your content is currently performing and what you can do to boost traffic and revenue to your business. People want to know that your brand is trustworthy and reliable. Social media content helps potential customers see your business as a group of real people providing services, not just a brand name and a phone number. Including regular feedback from real customers can boost your brand reputation and help your local SEO at the same time. This form of video or written content can be very effective on channels like Facebook and Instagram. Targeted content should address questions or concerns that readers have. People increasingly use LinkedIn to network and share professional insights, not just to find a new job. Social media needs to include curated content that addresses the concerns of your audience. This is especially important for business-to-business markets, where you should be matching the services you provide with the needs or problems that your prospective clients have. LinkedIn is a great place to do this through short articles, listicles, infographics, and more. Our content creators specialize in these kinds of posts. Up to 60% of social media users say that they follow their favorite brands to stay up-to-date on new products. You can use engaging social media content to generate awareness and excitement in advance of new product launches. Don’t just post once — the more the better! This same strategy works for upcoming sales, too. Our creative team can create the content you need to stay on top of your sales calendar and your social posting schedule. This kind of branded content specifically related to new launches works very well on high-volume social channels that already have shopping integrated into them, like Instagram, Facebook, X, and TikTok. With a comprehensive content strategy and a core team of dedicated marketers, you can use social media to increase traffic and purchases of your products. Customers don’t want to see an endless series of stock photography and generic posts. They’ll scroll right by your account in today’s crowded digital landscape. A purpose-driven content marketing strategy will include the kinds of content that build customer relationships. Don’t underestimate the value of featuring the real stories behind your business, including your history, connections to the community, journey as a brand, and your employees. Your content creation strategy should also include appropriate doses of humor or pathos, depending on your industry. Customers increasingly want an emotional connection with the brands they follow, and social media is a great place to nurture this. Our experienced team is well-versed in the specific subcultures of each platform and ongoing trends. We can use this knowledge to help you create social media posts that land just right with your audience and, ideally, get shared with their friends and family members.
Why a Full-Service Agency is the Best Way to Boost your Online Presence
Customer Feedback
High-Quality Information
New Product Information
Humor and Relatability
Social Channels
Each social media channel has its own particular subculture, demographics, and best practices. Strategic content development depends upon understanding which kind of content performs the best across digital channels.
Should I Post Everywhere?
It’s generally better to focus on compelling social media content that drives clicks and views on two or three channels than it is to try to post to every single social media channel out there.
We can work with you to determine where you will get the best ROI on your content creation services to make your social media channels serve as lead-generation machines.
Once we’ve helped you determine which channels you want to lean into, there are ways to streamline your posting strategy. A number of posting platforms, like Hootsuite and Zoho, help you schedule posts ahead of time to make developing content calendars around an event or product launch easier.
What About Resharing Content?
Content aggregators are reposting accounts. These can be good for boosting the profile of your channels but do lead to some concerns about other sites stealing your content and republishing it as their own.
If you have concerns that web scrapers might be copying your content, our web development team can check your online properties for potential security threats.
Create Engagement
Use social media posts to engage your customers and provide high-quality traffic.
Drive Results
Our social media posting services can put the website traffic you need where and when you need it.
Measure Results
There are multiple tools available to measure the success of all your social media posts and efforts. Follow the traffic and learn more about your customers.
Want to dominate your competitors?
SEO Design Chicago delivers data-driven strategies that increase visibility and grow your business — reach out today!
