Is your website performing to its fullest potential? At SEO Design Chicago, we’re dedicated to helping businesses of all sizes optimize their websites for better website traffic, higher search engine rankings, and better conversion rates.Â
What is Website Optimization?
Website optimization is building a website to improve its ability to drive traffic and help reach business goals. Many elements are involved in optimizing your website, including search engine optimization (SEO), which improves a website’s visibility on search engine results pages. Â
Ultimately, web optimization is about having a functional, accessible, and user-friendly website that attracts visitors and encourages them to interact with your business. Â
Benefits of Website Optimization
Optimization is one of the easiest things to focus on to turn your website into a powerful sales funnel for your business. A fully optimized website results in better search result ranking, more qualified visitors, higher click-through rates, and better conversions.Â
Rank Higher in Search Results Pages
SEO is one of the primary elements of website optimization. It improves your website’s visibility in search engines and drives more traffic by optimizing it for keywords and phrases related to your business.Â
More Qualified Visitors
An optimized website keeps visitor intent at the forefront of the content. When a website is optimized with intent, it attracts more qualified visitors.Â
Higher Click-Through Rates
When more qualified visitors come to your website, they’re more likely to click on content and browse your pages. Higher click-through rates can also increase the time someone spends on your website.Â
Higher Conversion Rates
With more qualified leads spending more time on your website, you have a higher chance of converting visitors into customers, ultimately leading to more sales and revenue. Â
Website Optimization Services
Website optimization services put your website in the hands of professionals who can transform your website into one of your greatest business assets. When you work with SEO Design Chicago, our services include technical SEO and on-page SEO, optimization strategies, content creation, reporting, and analytics.Â
Site Audit
The first step in optimizing a website is establishing a performance baseline by performing a website audit. Our team can perform an audit to help you understand what keywords your website is currently ranking for, errors, security risks, conversion rates, traffic, and clicks. They can also assess the content on your website to determine if it’s optimal for your business and marketing goals.Â
On-Page Optimization
On-page or Off-page SEO, also called on-site SEO, is all of the elements of a webpage that help it rank in search engines. Some of the elements of on-page optimization include:
- Content
- Keywords
- Title Tags
- Meta Descriptions
- Internal Links
- External Links
- Schema markup
- Page Speed
As a full-service digital marketing agency, we have a team of SEO experts who can create valuable web pages for your site and ensure that each on-page element is optimal.Â
Off-Page SEO Services
Off-site SEO includes all SEO elements not directly related to your site’s web pages. Off-page tactics can be a bit harder to achieve because they’re not all within your control, but working with an SEO agency can be a step in optimizing your website for search engines. Off-page optimization includes:
- Link Building
- Local SEO
- Social Media
- Influencer Marketing
- Public Relations
- Guest BloggingÂ
Our marketing experts will devise a strategy to improve off-page SEO, which will improve your website and drive more organic traffic.Â
Fix Errors
Website errors can deter people from staying on your website, decreasing conversions and potential sales. They also create a negative step in the customer journey and make the website look poor. Our web experts will review your site and update any dead links, 404 errors, or other factors affecting your website’s speed and functionality.Â
Website Analysis and Reporting
Web optimization isn’t a one-and-done process. Search engines are always changing how they rank websites, and it’s important to continue updating your website so search engines like Google can see your site as a valuable, authoritative site for users.Â
Our optimization experts will run regular reports on your website data to analyze what’s working and what needs to be updated to improve your site’s ranking in search engine results.Â
SEO Services with SEO Design Chicago
Optimizing your website begins with choosing one of the best optimization companies. SEO Design Chicago is a top-ranked full-service optimization and digital marketing agency. Our optimization service will show you how optimizing your website can improve search rankings, website quality, and performance to help your company increase revenue.Â
It isn’t enough to just trust your gut regarding optimization. Our SEO strategy is based on data, not opinions. We will use your data to formulate an optimization strategy to help you climb the search results. Here are a few ways we use data for SEO success:
- A/B Testing- We will test multiple versions of your website’s content and calls to action to see which works better.
- Analytics Tools– We use proven SEO tools, like Google Analytics, to check your website performance and see which content works and which doesn’t.
- Industry Experts– We are a quality optimization company because we employ industry experts who know how to extract data, analyze it, and use their wealth of experience to optimize your site.
If you’re ready to improve your website, partner with SEO Design Chicago. Our dedicated staff of full-service SEO experts utilizes spreadsheets and data to analyze page speed, create quality backlinks, fix broken links, target keywords, and more to drive traffic to your website.
Contact us to learn more about our optimization services.Â
FAQs
What is SEO?
SEO stands for search engine optimization. It’s an element of site optimization that helps to drive organic website traffic by ranking for specific search terms across various search engines.Â
What’s the difference between SEO and site optimization?
SEO is a component of site optimization. SEO specifically looks for ways to get your website to rank higher in search engine results. Site optimization focuses on all ways to enhance your website.Â
Get a Free Consultation and see how SEO Design Chicago can assist with Your Marketing Services!
Want to dominate your competitors?
SEO Design Chicago delivers data-driven strategies that increase visibility and grow your business — reach out today!