If you are newly building a website for your company, there are a lot of different things to think about: layout and design, how to organize your individual pages, and SEO. SEO can be a tricky thing to perfect, especially if you are new to the concept and do not have a lot of website-building experience. Luckily, you can always work with an SEO company to successfully optimize your website for SEO.
This article will define what SEO is, and the services that SEO agencies offer to help you perfect your website’s SEO. Plus, it will delve into some of the key SEO company components that make their work so valuable, and how to find the right company for your business.
What is SEO?
The first question to answer is, “What is SEO”?
Building SEO takes a lot of time and energy. It is not impossible to do it entirely on your own, but there are also a series of trained professionals who work in SEO for a living. An agency like might just be what you need to perfect your website.
SEO stands for Search Engine Optimization. At its core, it is all about getting your website to the first page of the Search Engine Results Page (SERP). When web users are typing a query into Google, most of them will not click past the first page of web results. There is always a long list of search engine results, but the few that are able to get onto that first page are the ones that receive a lot of traffic and increased business success. SEO is about getting your website a place among those few.
SEO combines a number of different factors, both on the pages of your website and within the coding of those pages to create a successful presentation. Search engines like Google have a lot of different bots and algorithms in place to scan through webpages. When your website has all the right words, codes, and features, these bots will pick up on the fact that your website has everything a web user could want. Then, the algorithm places you further up the SERPs.
What Does an SEO Agency Do?
So after discussing what it is and how it can benefit your company, what does an SEO company do? At its core, a company that specializes in SEO is here to help you grow your business. By helping you with your website and growing your website, the company you partner with can help you gain leads, increase revenue, and further your network of customers.
An agency can help you with every aspect of SEO. From on-page to content writing services, the right company can fully reshape the way that your website operates, for the better. Most companies will begin with an analysis of your current website’s SEO. They will examine keyword density, code, and more, all to determine what can be improved as you move forward. From that initial evaluation, your business partner can move forward with you and start creating strategies through company components that you can implement to improve your marketing.
Agencies will also help you execute all of these strategies. They can help reconfigure your website’s coding, help create new headings and relevant web pages, and even help you write content. Some agencies, like SEO Design Chicago, have teams of experienced writers and editors who create optimized content for your website’s blog or other pages.
SEO companies are there to analyze your website, offer you tools and solutions, and help you implement those changes in order to maximize your business’s traffic and online success.
SEO Company Components
There are a lot of different elements involved with professional SEO work. For an agency to successfully implement all of its tools and strategies, it often look to a series of different components as a part of its work. Here are just a few of the key elements that SEO companies focus on:
Keywords
For quality results, agencies will focus a lot of their time and energy into keyword research and implementation. Keywords are the words and phrases that searchers will type into their search engine in order to find a certain topic. SEO companies are able to analyze and detect what the most effective keywords will be for your website, and then can strategically integrate them throughout your pages. This way, your website will appear on the SERPs every time someone enters a keyword into the search bar.
Backlinks
Backlinks are one of the most important ways to make your website more reputable and reliable. Essentially, backlinks are when your website links back to another one. Backlinks are always from trusted sources and are used to prove that your website has authority on a given topic. Marketing agencies know how to organically integrate these backlinks and create effective SEO.
Meta Descriptions
Meta descriptions are a very complicated and technical element of SEO that requires a lot of fine-tuning and care. Meta descriptions are an element of the HTML system that offers a short description of a specific web page. It is meant to help give a web searcher a sneak peek at the content that your web page might offer them. These descriptions are helpful specifically when it comes to increasing clicks on your website.
SEO Company Results
When you choose to work with an agency, it is important to understand what the results of your work are going to look like, and how long they might take to come into effect.
Other types of marketing can offer a clean and straightforward time to expect results. However, SEO does not work like that. It can take time for the work of a company to fully take effect. Search engine algorithms are always changing, and so part of an agency’s job is to adapt to the system as they learn it. Coding and bot systems are complicated, which can sometimes turn results into a waiting game. It may take a number of months to see a steady increase of traffic and clicks on your website.
A lot of companies are starting from scratch when they partner with companies. That is not an issue, but it does mean that a lot of time and energy has to be focused on laying the groundwork for your business’ online presence. A lot of analysis and coding needs to be done, as well as researching the best keywords for your business. Clear and productive communication between both parties is also essential to making the process as smooth and quick as possible.
But even just after the initial groundwork is done, the results are clear to see. You will come to see increased traffic to your website, more purchases in your online shop, and more. The benefits of agencies are immense; they just take time.
How to Choose an SEO Company
One of the most important elements of choosing a company to work with is knowing what to expect as you go in. That means knowing that company results may not be immediate, that communication is key and more. Here are a few things to keep in mind as you look through SO companies to find the perfect partnership:
Know What You’re Looking For
Before you start meeting with agencies, make sure you know what you want to get out of your time with SEO professionals. Do a little bit of research ahead of time and try to have an understanding of your budget, ROI, and what you are trying to achieve. Do you want more leads, or more user engagement on your website? Knowing the answers to these types of questions will help you find the right company to achieve those goals.
Do Your Research
Always make sure you do more research into potential companies than just going into a preliminary meeting with them. You want to know who you are working with before you get started. Always try to find reviews and case studies from potential partner companies so you have a better idea of how their process works, and how they interact with their clients.
Honest Communication
The right company will have excellent communication and transparency with you. In your first meetings and consultations with a potential partner, ask them about how they communicate with their clients. Make sure you have an understanding of how much information you will receive, and when. Learn how you will be able to get in contact with their team, too. A good partnership goes both ways and is always open and honest.
The Right SEO Company For You
Choosing the right company can feel intimidating at first, but the right agency is sure to grab your attention and support you on your development journey. At SEO Design Chicago, we aim to do just that. Our team of professionals is here to help create the best strategies to optimize your website’s SEO. Our writers and editors specialize in writing optimized content that can help push your page to the top of the SERPs.
Join us at SEO Design Chicago today for an optimized website with quality care.
Contact Us today!