How A Technical SEO Agency Works To Increase Traffic

This article will discuss what technical SEO is and how a technical SEO agency can help boost your website’s traffic through different strategies like keywords and metadata. 

What Is Technical SEO?

To begin our discussion of how technical SEO companies can help you work to increase traffic on your website, it is important to have a simple understanding of how these professionals will accomplish such a task. Much of this work can be done through technical SEO. But in order to understand how web traffic can be increased, it is important first to understand what technical SEO is. 

Technical SEO is also commonly known as on-page SEO. It is the specific effort that you can put into your own website in order to boost its SEO. SEO stands for search engine optimization, which can help push your website further up the search engine results pages (SERPs) in order to get more visibility and more clicks. 

Technical SEO can include things like source code tagging, metadata, site optimization, keywords, and more. Many of these details involve the source code and back-end technology of your website, which you may not be as familiar with. This is where experienced SEO companies can help!

How Does Technical SEO Work?

As mentioned above, all of the care and effort that you put into your SEO is going to boost your website further up the search engine results page. Basically, what your goal should be with technical SEO is to create the most streamlined, efficient, and reliable website possible, with relevant information and engaging content. These factors can take various forms throughout your website. For example, your website’s speed can play a major role in your website’s SEO. The content you post can similarly make a strong SEO impact. Other forms of on-page SEO can get very tricky for the average web user to dissect, which is where a technical SEO service can come in handy. 

Why Is Website Traffic Important?

In order to know how a technical SEO agency can help you increase your website’s traffic, it is important to know what website traffic is in the first place and why it can be so valuable for your website!

What is Web Traffic?

Website traffic refers to the online users who are visiting your website. Traffic can be measured in either “visits” or “sessions.” Website traffic is a very important metric because it helps you measure potential customers, business leads, sales, and more.

Why is Traffic Important?

There are numerous benefits to increasing your website’s traffic and continually improving it. Some of these benefits include: 

 

• Boosting your site ranking: When you have more site traffic, you are automatically helping your SEO. Helping your SEO in turn brings more traffic, creating a strong cycle. 

• Correlation between traffic and sales: There is a direct correlation between increased traffic and increased sales for your website. The more people who visit, the more people will buy!

• Tools for market research: You can gather information from your website users to learn more about your demographics, popular locations, and more in order to improve your marketing tactics. 

Finding Your Website Traffic

So, how do you find your website traffic? This is something that many technical SEO companies, such as SEO Design Chicago, can help you with if needed, but there are also means of investigating traffic yourself. One simple way that you can accomplish this is through Google Analytics, a free service that can help you support your website. Essentially, plugging your site into Google Analytics will instantly give you the information you are looking for, which you can then break down to more specific details. 

There are specific data points that you will want to look at when investigating your site traffic. These data points include: 

• Number of Visits
• Number of Visitors
• Bounce Rate
• Referrals
• Average Time on a Page
• Conversion Rate

Google Analytics is great for helping you get the basics of your website traffic, but typically, an SEO service will be able to offer you a bit more help with getting into the serious details of your site data, as well as how to improve your technical SEO to improve your traffic. 

Ways of Increasing Your Site Traffic

So, outside of using a technical SEO agency, what are some simple ways that you can work on increasing your website’s traffic? Though we understand the value of answering questions like, “How does technical SEO work and how can I use it?”, it is important to make sure you also know how you can improve your site on your own! So, here are some of the simplest ways to help increase your site traffic: 

 

• Create an Effective SEO Strategy: Search engine optimization will help boost your website to the top of the SERPs, which will, in turn, lead more people to click on it. 

• Publish Authoritative Content: Posting content that is well-written, factual, and utilizes keywords and backlinks will help drive your traffic. 

• Regularly Update Your Content: Constantly posting new information on your site, like blogs and articles, can help keep people engaged with new information. 

• Make Sure Your Site Is Getting Linked: When your site has all of these things and is SEO optimized, your website is more likely to be linked on other sites, which will pull more traffic to your own site. 

Technical SEO Tips To Increase Traffic

When it comes to technical SEO services, there are a lot of details that are best left to the professionals. However, there are also a few things that you can take care of by yourself, or at least get a head start on. By asking the question, “What is technical SEO?”, you are likely already gearing up to do some work on your own. So, here are a few ways to get started with technical SEO. 

Optimize Your Site Structure

Make sure your site layout is simple and easy to use for both web users and search engines. 

• Create descriptive URLs
• Link relevant pages together
• Set up a clear pyramid structure
• Create a sitemap

Use Metadata Throughout Your Site

Metadata can seem intimidating at first, but it is essential. It helps search engines understand the structure of your site so it appears in the right search results. 

• Title tags
• Meta descriptions
• Image alt text
• Structured data

Improve Your Website Performance

The best site hosting services will offer better website download speeds, which helps keep your web traffic high and your SEO up. 

• Optimize images 
• Turn on compression 
• Activate browser caching
• Use a content delivery network

Optimizing your site’s structure is one of the easiest things you can do without the help of a technical SEO company. Metadata, site performance, and other optimizations are issues that professionals tackle every day. 

Technical SEO Checklist

There are many tools online that promise to help you put together the best technical SEO possible; however, if you are going to spend money on a program or service, it should definitely be a technical SEO agency with professional SEO specialists to help you put your website together and get it in the best possible shape. However, if you do want to try and do some of the technical SEO work by yourself, the best thing you can do is create an SEO checklist for yourself to make sure all of the technical SEO elements are accounted for. Here are some details you should add to your checklist: 

1. Set up the Google Search Console tool 
2. Set up Google Analytics
3. Include keywords in your URLs
4. Reduce the length of your URLs
5. Use keywords in your H1, H2, and H3 tags 

What Do Technical SEO Companies Do?

So, what is technical SEO in the hands of an actual SEO company? There are a variety of ways that an agency can help you and go above and beyond the types of work that you can do yourself. Here are just some ways that a technical SEO company can change the game for your website: 

 

• Business evaluation and site analysis to help find the right tactics to use to improve your SEO and site traffic from the jump. 

• Developing goals and strategies for improved SEO and traffic, so that you know exactly what your agency’s process is from start to finish, with a customized plan made for you.

• Set up SEO tools so you can learn from your agency and use the tools later, maybe even on your own!

• Building and executing your custom optimization plan so you see real results. 

• Ongoing search engine optimization to always keep your website at the top of the SERPs. 

Technical SEO Service at SEO Design Chicago

SEO Design Chicago is a technical SEO agency that can help answer all of your technical SEO questions. From “How does technical SEO work?” to “How do I optimize my metadata?”, we have the tools you need to take your website traffic to the next level. Contact us today to improve your site traffic and SEO.