Turn ‘Near Me’ Searches Into Weekly Cleanups: Paid Ads That Grow Pet Waste Removal Routes

To scale your pet waste removal service, you need a regular stream of new and recurring clients. Whether you add pooper scooper services on top of other pet care or property care offerings, or you’re an exclusive waste removal company, improving your local visibility and name recognition is crucial to keeping your business profitable and predictable. 

Paid search strategies are a highly effective way to get new clients quickly — we’ll explain how. 

PPC Management Services for Pooper Scooper Businesses

When you’re ready to scale your brand in the pet waste removal industry, you need to go above word-of-mouth referrals. You need a scalable, trackable marketing system that delivers a steady stream of new leads to your services for pet waste removal.

Pay-per-click advertising puts your services in front of customers who are conducting high-intent searches — meaning they are ready to book services right now. These ads are displayed at the top of search results with a small blue “Ad” label attached. Your business pays a small amount each time a customer clicks on this ad and visits your website. 

By promoting your cleanups to the most interested clients in a niche geographic range, you can compete with huge national brands and position your business as the most logical choice for motivated clients — from pet parents to HOAs and maintenance providers. 

PPC also offers a high return on investment, as your advertising account is only charged when a qualified lead clicks on your ad. This makes it far more affordable and effective than traditional advertising techniques like magazine ads or TV spots. 

Ready for a customized quote on high-return PPC ads? Give our experts a call today.

Google Ads — Paid Search for Pet Waste Removal Companies

Google Ads are by far the most popular PPC option for the pet waste removal sector. Google Ads leverages Google’s massive advertising network to display your ads to the most interested customers.

Google Ads are managed via the Google AdWords account — high-quality ads often return $2 for every $1 invested in ad strategy, making it a favorite choice for small business owners who are looking to optimize their cost-per-lead. 

Effectively using Google Ads for waste removal requires a targeted keyword and a down-to-the-minute trackable bid strategy. Otherwise, you won’t know which ads are displaying and performing well on search engines.

Our team at SEO Design Chicago will tailor your Google AdWords account to your business, including setting up the built-in analytics and reporting tools so you can check on your campaign performance at any time. 

Bing Advertising — Bing Ads for Dog Waste Removal Services

Much like Google Ads, Bing Advertising lets you customize your ad design and target audience through a platform that reaches all Microsoft-owned properties.

Success in the dog waste removal business means fitting in as many cleanups as possible in your route, and Bing can help you achieve this kind of route density. 

Bing tends to have a higher click-through rate (CTR) than Google Ads, meaning that more customers ultimately click on your ad link. Even better, Bing Ads lets you fine-tune your campaigns, allowing you to display only on mobile, for example. 

Adding Bing Advertising to your marketing strategy can be a solid way to expand your leads in a particular service niche, growing your clientele. 

Targeted Display Advertising for Pooper Scooper Services

You encounter targeted display advertising every day. These are the image-based ads that we see all over the internet — on blogs, YouTube, and more. 

In the pet care industry, you’re lucky because you cater to the most attention-getting customers in the world — pets! Well-designed ads can remind your ideal clients that your services help them take care of a beloved family member. 

To be an effective lead-generation tool, display advertising needs to be tracked and reported to make sure that it’s delivering new clients who actually book services.

At SEO Design Chicago, we design and fine-tune campaigns that address specific audiences with messages that resonate with them. We also track the clicks and conversions that these campaigns send to your business, so you always know your precise ROI. 

This involves marrying data tracking and design. Not only do your campaigns need to be technically specific and carefully tracked, but they also need to be visually appealing. This is what makes customers click on them in the first place!

The good news — your industry provides a clear benefit to your customers. No one wants to clean up their own yard if there is an affordable and trustworthy service that can handle it.

When designing your ad strategy, we’ll work directly with you to understand your unique offerings and create ads that speak to your ideal customers.

FAQs: Stand Out Online With Local Pet Owners

Online marketing is all about matching your waste management business with the services that customers need and want. The closer the match, the higher you’ll be featured in search results, and the happier your clients will be. After all, they don’t want to spend hours of their lives hunting around for the best dog poop removal business — they just want their yards cleaned!

At SEO Design Chicago, our full-service digital marketing approach means that we consider every element of your advertising strategy. We leverage every marketing channel available to identify the most cost-effective marketing tactics that meet your business’s needs and help you grow. 

When it comes to paid search, here are some of the most common questions our experts receive. Take a look, and then give us a call when you’re ready to grow your pet waste management business with a digital marketing agency that understands your needs. 

Are Google Ads effective for pet waste removal companies?

Yes, they are one of the most effective marketing strategies for booking local clients quickly. Potential customers looking for waste removal often conduct high-intent, local searches like “pet waste removal near me” or “dog poop pickup in CITY_NAME,” making paid search a highly effective way to steer those searches to your business and grow your client base. 

How much should a pet waste removal company spend on paid search?

This will vary depending on the level of competition in your service area and how many new cleanups you’re trying to add to your route. 

Typical monthly budgets for paid search tend to run from $300 to $1,500 per month. High-competition areas or businesses that are building their customer base from scratch will be on the higher end, whereas smaller markets will be able to attract new customers with less ad spend. 

What keywords work best for pet waste removal paid ads?

There are three main categories of keywords that work the best when designing paid ads for waste scoop businesses:

• Service-based 
• Location modifiers
• Urgency 

Service keywords include terms like “spring cleanup,” “poop scooping,” and “pet waste removal.”

Location modifiers are things like your service area name or “near me” terms. For pet waste removal, you can sometimes get as specific as certain neighborhoods to really maximize your route density and profits.

Urgency keywords indicate that customers are looking for services right now — words like “deal” or “sale” often indicate that a customer is ready to book. 

Is paid search better than social media ads for pet waste removal businesses?

They serve different purposes within your marketing efforts. Social media ads do a good job raising awareness among homeowners and pet owners, but should always link to a conversion-focused landing page or include a “book now” button to really bring you new leads.

Paid search ultimately does better at bringing in new bookings for pet waste removal businesses because it targets high-intent keywords. If you need to invest in one or the other to start, we recommend going with paid search, since it’s more likely to lead to actual bookings in the near term. 

Can paid search help pet waste removal companies grow recurring subscriptions?

Yes, paid ads can help promote special sign-up offers that encourage searchers to book services. For example, an ad can promote a “first cleanup free” or discounted monthly services for subscribers. This encourages local customers to become long-term subscribers by giving them an immediate incentive to sign up. Once they experience the convenience of cleanup services, they’re not likely to cancel!

Ready to get started? Request your complimentary consultation with our digital marketing experts to get a custom-quoted ad strategy just right for your budget.