From One-Time Cleanups to Weekly Routes: How SEO Helps Pet Waste Removal Companies Grow

What if you didn’t have to constantly ask for referrals to attract new clients to your business? What if you could get a consistent stream of pet owners interested in your cleanup services?

Search engine optimization updates every element of your website to make it easier for the right prospective clients to find. When customers in your service area search for “pooper scoopers” or “dog waste removal,” your business will show up right at the top of their search results.

How can you apply this to your cleanup business? We’ll show you a few key ways. 

Why Digital Marketing Helps You Find Potential Customers

There are some services that you just need when you need them, and waste removal is one of these. The poop scooping business is expected to grow at a compound annual growth rate (CAGR) of 8.9% over the next seven years. 

Your business can take advantage of the increased demand for a waste scooper service through online marketing strategies that focus on your particular geographic area, customer base, and price point. This is what helps your business profile stand out from the massive franchises that tend to dominate ads. 

When done right, SEO brings motivated customers directly to your website, helping you grow your business with a steady stream of interested clients.

On-Page SEO Services for Pet Waste Removal Business

On-page SEO is the best place to start improving your online business marketing. On-page — sometimes called “technical” — SEO refers to all the ranking factors included within your website.

Since all this material is under your direct control, it’s the most effective and affordable way to boost your source of organic leads. 

Pet waste removal companies can optimize their on-page SEO with:

• Speed checks and optimization
• SSL certificates for secure checkout and payments
• Content marketing to build authority 
• High-intent keyword research
• Updated tags, titles, and alt descriptions

All of these elements help search engine crawlers properly index your site, and therefore show it to the customers who are looking for what you provide. 

Not sure how your website is performing? Check now with a free SEO analysis of your entire site. 

Link Building Services for Pet Waste Removal Companies

Once you’ve maximized your on-page SEO efforts, link building is the next step to boost your rankings for your local market. Link building just means making sure your website has quality incoming links from reputable sites, as well as outgoing links to trusted sources. 

Link building starts with cleaning up your existing link map. You might have linked to a local pet supply shop, for example, and not realize that their website has migrated to a different address. Broken or missing links like this hurt your domain authority and depress your rankings. 

Once your link map only has high-quality, functional links, it’s time to build new ones. When your business links to other sites within your industry, it sends signals to search engine crawlers that you offer high-value information that searchers are looking for.

Consider reaching out to the following kinds of aligned businesses to share guest blogs or referrals:

• Veterinarians
• Pet shops or breeders
• Pet supply stores
• Doggy daycares 
• Dog walkers 

If you don’t have time to build these connections because you’re busy taking care of your clients, the link-building team at SEO Design Chicago can handle it for you. 

WordPress SEO for Pet Waste Removal Brands

A fully customized website is a great way to communicate exactly what you provide to your ideal clients. WordPress is one of the world’s most popular web hosts because it allows this level of customization.

As with any website host, though, you need your clients to actually find your site. If it’s just sitting there on the web but not showing up in search results, it’s not doing its job for your business.

A comprehensive SEO optimization for a pet waste removal brand matches your offerings with the services customers are looking for. To get the most out of WordPress as a lead-generation tool, there are several key elements that you need to get right:

• Responsive design that’s optimized for mobile display
• Proper plugin installation and maintenance
• Correct on-page formatting

When every element of your website is working properly, it can bring in more qualified clients than even paid advertising does! 

Shopify SEO for Pet Service Providers

Some pet service providers like to use an e-commerce web host for their business website. This can streamline the booking process, since sites like Shopify focus on making the payment process secure and easy. 

You still need new customers to be able to find your site, though. Shopify has its own unique SEO system that differs from other content management systems like WordPress, Wix, or Squarespace. 

Getting new leads to your Shopify store requires strategies specific to the platform:

• Optimize your product pages with customized URLs to rank for high-intent searches.
• Link product pages into “collections” that help clients navigate your site.
• Integrate reviews from happy pet owners directly onto your pages.
• Link to specific pages that clarify your offerings — waste removal, one-time cleanup, pet sitting, etc. 

Making it easy for clients to find your Shopify store is the first step to getting them to actually book services with you. 

SEO Website Optimization for Pet Waste Removal Services

You might have a well-designed website with lots of satisfied customer reviews, and yet still aren’t receiving as much traffic or inquiries to your business as you think you should.

Many back-end factors can lower your ranking in search engine results. SEO website optimization is the best way to look under the hood of your site, identify what could be improved, and make the necessary adjustments to see a boost in rankings.

Website optimization includes both on-page and off-page analysis. Some of the issues that can be hurting your rankings are hard to spot, like:

• Slow load speeds 
• Images that are too large
• Broken or poor-quality links
• Missing or vague tags 
• Missing sitemap 
• Duplicate content
• Incorrectly formatted URLs

To put it another way, sometimes your cleanup business needs a cleanup itself! 

FAQs: SEO Marketing for Pooper Scooper Businesses

Growing any business in the pet care industry means that you need to understand your clientele and market your services directly to their needs. This is what branding and marketing do — they help you show local pet owners exactly how you meet their needs.

As a full-service digital marketing agency, SEO Design Chicago has helped hundreds of businesses grow their local client base and meet their business goals. 

If you’re ready to get started, request your free comprehensive SEO analysis today!

In the meantime, check out some of the frequently asked questions our digital marketing experts get about ranking higher for pet waste cleanup businesses. 

How does SEO help pet waste removal companies get more customers?

Ranking higher in search engine results keeps your business top-of-mind when local customers search for waste removal services.

Ranking for high-intent searches like “dog waste removal near me” or “dog poop removal in CITY_NAME” makes it more likely that customers who are ready to hire will see your business.

An optimized online presence also improves your authority in search engine indexing. This means your business will appear more professional and reliable when commercial and residential customers search for services — leading to more high-value contracts. 

What keywords should pet waste removal companies target for SEO?

Your keywords should be specifically tailored to the waste disposal services you offer. This helps your business show up above large franchises that dominate the pet waste removal industry. 

Organize your keywords around three main categories:

• Service-based (pet waste removal, dog poop pickup) 
• Frequency-based (weekly, one-time cleanup)
• High-intent keywords (discount, near me)

Can SEO help pet waste removal businesses compete with national franchises like Doody Calls?

Yes. The key is to lean into local SEO efforts and optimize specific service-based landing pages to level the playing field against large franchise-based pooper scooper services. 

Is SEO effective for subscription-based pet waste services?

Absolutely! Subscription-based services need a steady stream of new leads to grow. Improving your organic visibility through search engine optimization is a great way to get more exposure for your business and more repeat clients. 

How long does SEO take to work for pet waste removal companies?

SEO is a long game, but its success builds on itself. As your SEO strategies bring more leads to your website, that sends signals to search engine crawlers that your business is a good fit for what clients are looking for. This, in turn, boosts your rankings even higher for waste disposal searches.

SEO typically takes about 3–6 months to see consistent results. If you’re starting a dog poop removal business in a smaller market with less competition, you’ll likely see results much faster as your online brand gains greater visibility.

 

Is your website bringing new clients to your pet waste management business? Check now with a free, comprehensive SEO audit from SEO Design Chicago!