From Click to Clean Yard: How to Build a Pet Waste Removal Website That Gets Booked

There’s room for unlimited growth in the waste removal business — if you know your niche.

The market for pet waste removal is expected to exceed $537 million by 2035. To make the most of this growth, you need to know exactly who and where your clients are, and how to position your business as the natural choice for their cleanup needs.

Optimizing your website lays the foundation for your lead generation system that turns local pet owners into recurring customers. 

Each platform takes something a little bit different when it comes to user experience and search engine optimization. We’ll cover how to make the most of wherever your business website lives to boost your online presence, improve brand name recognition, and achieve a steady stream of new clients to keep your routes full. 

WordPress Development and Design for Pooper Scooper Businesses

For your business website to succeed on WordPress, it needs to attract the right customers. Whether your business markets directly to pet owners themselves or to property managers, an optimized WordPress site is the most effective way to draw these clients directly to you.

Optimizing a WordPress site for a pooper scooper service should focus on a few main elements:

• Include targeted, high-converting keywords in your content, headers, meta descriptions, and image titles 
• Select (and regularly update!) the right SEO plugins to make sure your site is indexed by Google
• Make sure your site displays properly on mobile devices
• Update your internal and external links to drive traffic to your site

If your WordPress site isn’t bringing new clients directly to your pet waste removal services, then it isn’t doing its job correctly. 

Schedule a free consultation with our WordPress design and optimization experts to get a high-converting WordPress site. 

Joomla Development and Design for Pet Waste Removal Companies

Like WordPress, websites built on Joomla provide a blank canvas for designers to create a customized site. 

Joomla is a popular choice for small businesses catering to a multilingual audience — like your cleaning business operating in fast-growing regions, where you need to offer your website in two or more languages so you don’t miss out on potential clients. 

Joomla doesn’t use “plugins,” but has its own terminology made up of modules, components, extensions, and so forth. Our programmers and designers know their way around Joomla’s extensive library of options and can deliver an easily updated, maintainable site for your business. 

Squarespace Development and Design for Pet Waste Removal Businesses

If you’ve run a small business or side hustle before, you’ve probably tried your hand at developing a Squarespace site. Its drag-and-drop design features make it easy to build your own site, even if you don’t have any coding experience. 

In smaller markets, a user-friendly Squarespace site might be enough to bring you all the potential customers you can handle. In more competitive service areas or when you’re trying to scale your operations, you need to make sure your website is fully optimized for search.

For waste removal companies using Squarespace, we recommend conversion-focused design. With years of experience creating user-friendly sites for hundreds of businesses, SEO Design Chicago’s team of design experts has found that a clean, attractive interface that functions smoothly gives you the best chance of helping your business grow. 

Shopify Development and Design for Pet Waste Removal Business Owners

Most people don’t think of Shopify when they think of service-based businesses. Though the e-commerce giant is famous for providing an easy way to sell tangible products, it can also offer a secure, intuitive platform for service providers.

To ensure your Shopify store functions smoothly — and accepts payments and subscriptions securely — web developers and designers will check the internal structure of your site. Each of your services should have its own page, and these pages should link together logically.

For example, you should have a clear “What’s Included” page that explains exactly how a cleanup works. Do you throw away the waste in the client’s trashcan or dispose of it off-site? Do you clean at predictable times? This page should link to your associated services, like a one-time cleanup or subscriptions. 

Ready for a customized Shopify design? Give our programmers a call. 

HTML5 Development and Design for Dog Waste Removal Services

While it’s popular to start a pooper scooper business as a low-overhead side hustle, some operators are turning it into a serious business. To do that, you need a scalable, branded online marketing system that brings you a steady stream of both residential and commercial clients. Often, this requires more than just a website, and you certainly aren’t going to grow your business relying just on Facebook groups.

HTML5 is the design language underlying most of the modern internet. If you’re serious about developing all the tools you need to grow your pet waste removal services, then you need to work with developers who can help you choose the best website, app, ads, and direct marketing tools for you.

That’s one of the benefits of working with a full-service agency like SEO Design Chicago. Our experts consider every element of your business and create scalable strategies that are more effective in the long run than trying to piecemeal your advertising and customer interface with ad hoc solutions. 

Dynamic Landing Pages for Multi-Location Pet Waste Removal Brands

A landing page is where customers “land” after clicking on Google Ads, links, or social media posts. It usually has a clear description of what you offer, where you’re located, and ideally, a form to sign up for a free trial of pickup services or a field for prospective customers to enter their email for discounts.

A “dynamic” landing page updates the information listed based on certain criteria. For example, your page might show different services for pet waste removal based on the search terms that brought a customer there. A new client searching “waste cleanup for elderly” might get different results than “poop scooping for HOA,” for example.

Dynamic landing pages let you address specific segments of your ideal clientele with the services of most interest to them. This makes it much more likely that they will actually book services or request more information from you.

Our team at SEO Design Chicago can design dynamic landing pages that load and display perfectly and map to your ideal clients, helping you attract more waste disposal clients. 

Geo Landing Pages for Franchise Pet Waste Removal Brands

Geotargeted landing pages are a powerful tool in your local SEO kit. They are a type of dynamic landing page that lets you cater to a specific local market. This is the best marketing strategy for franchise pet waste removal operators. You benefit from the name recognition of the national brand, while geotargeted landing pages ensure that your operation will appear in search results for your specific city or region. 

Application Development for Pooper Scoopers

The waste removal industry might seem like an odd choice for its own app, but don’t forget that your clientele values convenience highly. For pet waste cleanup providers, we recommend designing apps that make payments and scheduling easy. A customized app can offer options like booking an additional cleaning, providing discounts for subscription services, pausing services for travel, or adjusting the day of the week your yard receives a dog poop cleanup. 

All of these options provide a more personalized experience for pet owners who value convenience and adaptability. Our designers will work directly with you to create an interface and design that helps your new pooper scooper app retain clients. 

You can also tie your content marketing strategy to your customized app. For instance, you can provide local health tips for pet owners to get their dog ready for a new season in your climate. 

FAQ: Grow Your Scooper Service With Effective Digital Marketing Strategies

Marketing for pooper scooper businesses often starts out simply with a handful of clients found through word of mouth or from a Google Business Profile. Once you start to grow your operations, however, you’ll need a scalable model to attract new clients.

At SEO Design Chicago, our marketing experts have over 12 years of experience working directly with business owners to create fully customized business plans that align with their goals and budgets. We know the latest developments in search engine ranking factors, and can design a website that gets you featured to pet owners who need help managing their cleanup.

Ready to get started? Request a free call with our marketing team today. In the meantime, check out some of the most frequently asked questions we get about how effective web design helps pet waste cleanup businesses grow and scale. 

What should a pet waste removal website include to attract customers?

Pooper scooper business owners should emphasize clarity and trust on their websites. Make it easy for clients to understand what you offer and how much it might cost through clear service pages and price lists. 

Include plenty of trust indicators like reviews, before-and-after photos, details about your process and health precautions, and user-generated content.

Finally, make sure that it’s easy for new clients to book services right from your site through secure, quick-loading forms. 

How important is mobile-friendly design for pet waste removal websites?

It’s crucial! The vast majority of people use their phones to look up local services, including pet waste cleanup businesses. A website that doesn’t display or load properly on mobile will cost you clients. 

Adding call/text now buttons to your mobile site also makes it easier for clients to get the information they want quickly. 

Should pet waste removal companies show pricing on their website?

Ideally, yes. This helps build trust with new clients, who value transparency and honesty. Busy pet owners are looking for pet waste management services because they don’t want to (or physically cannot) spend time on unpleasant tasks. Don’t make them call you to find out if they can even afford a poop scooper once a week.

Your prices might vary based on the number of dogs and the size of the property — and they absolutely should! But even providing a baseline price helps reduce barriers to entry for new signups. 

Can a better website help increase recurring subscriptions?

It can. A conversion-focused website design keeps new leads moving along the sales funnel easily, encouraging them to complete a subscription. Making your services clear and the subscription process simple will lead to more conversions than if your website is confusing or requires the visitor to click through lots of different pages before they reach the subscription page. 

Do pet waste removal companies need separate landing pages for neighborhoods or services?

The pet waste removal industry — and the pet care industry in general — tends to be hyperlocal. To attract new clients, it’s best to focus on what a great job your business is already doing in their neighborhood. This builds trust and presents your company as the most logical option. 

It’s also better for your business because you can complete more cleanups on a single route when the locations are closer together. 

Is your website bringing new clients directly to you? Check now with a free comprehensive SEO analysis!