Be the Pet Waste Service Neighbors Recommend and Google Shows First

Standing out in your local area is the best way to grow your business in the waste disposal market. Maximizing the number of customers who sign up for services in the same neighborhood helps your business grow while increasing the number of cleanups that you handle in a single day. 

Local search engine optimization services (SEO) can boost your business profile for pet owners searching for dog waste removal in a highly specific area. 

The best part about a local SEO strategy? It lets you streamline, automate, and scale your local marketing strategies, so that you can keep a steady stream of new clients coming in as your business expands. 

Here are three key ways to include local SEO strategies in your business plan to help your dog waste cleanup business grow. 

Bing Places for Pooper Scooper Services

Some of the most lucrative routes for waste removers serve many clients in a small area. This increases the number of cleanups you can handle in a day, makes it easier for multi-truck businesses to specialize in certain routes, and saves time on driving between paying jobs.

Maximizing the number of dog owners who know about and trust your services is the best way to make sure you’ve persuaded all potential clients in a neighborhood. 

Make sure your business is featured on all possible local service directories. One easy, free listing you should definitely be advertising on is Bing Places.

To list your pet waste removal service on Bing, you need to follow a few steps:

• Create a Bing account.
• Claim your business.
• Ensure your name, address, and contact information are correct.
• Optimize for high-intent, local keywords.

Since Bing users tend to have higher-than-average household incomes, they’re more likely to search for services like pet waste disposal. To maximize your clients within a specific service area, don’t neglect a Bing Places profile! 

Google Business Optimization for Pet Waste Removal Businesses

The single most helpful thing you can do to manage your business profile in the waste removal industry is to strengthen your Google Business Profile.

Much like the Yellow Pages in the pre-internet days, a Google Business Profile makes it easy for clients to find your business when they search for certain services. By choosing “Pet Services” as your category, your profile will automatically be shown to pet owners who search for related services. 

Claiming and optimizing your Google Business Profile causes search engine crawlers to recognize this listing as your “official” business page. 

You can strengthen your profile even further and increase the likelihood that customers will see your business in a map search by:

• Adding high-quality photos of your services (maybe not “before” photos though!)
• Ensuring your NAP (name, address, phone number) is consistent across all online properties
• Adding conversion buttons like “Request a free quote” or “Get your first cleanup free”
• Encouraging satisfied customers to leave reviews
• Linking to your website in your profile
• Optimizing your descriptions for relevant service areas and offerings

Every pet waste removal company should have a rock-solid Google Business Profile to attract local dog owners and anyone in need of waste removal. Our local SEO team can optimize your presence in no time — just give us a call to get started. 

Google Local Service Ads for Pet Waste Removal Companies

If you need to bring in new clients quickly, Google Local Service Ads offer a great strategy. These paid ads work alongside your organic SEO efforts to get your business discovered by searchers who are likely to book services in the very near future. The link to your business is listed near the top of the organic search results with a small “ad” label. 

To list a Local Service Ad, you determine how much you want to pay for each qualified click to your website, called your “bid.” Generally speaking, you will bid on keywords that indicate customers are highly interested in booking dog-related cleaning services in the near future, like:

• “Dog poop cleanup near me”
• “Professional pooper scooper”
• “Affordable dog cleanup”

These are high-quality leads, as research suggests that customers who find you through service ads are over 50% more likely to become customers.

A lot goes into whether your ad bid is accepted and displayed. Google’s algorithms take into account the overall relevance of your website to the customer’s search, so you will get the best ROI by bidding on keywords that are a strong match to the services you provide.

Read to design an ad strategy that rockets your business to the top of search engine results? Give us a call!

FAQs: Local SEO for Pet Waste Removal Companies

Implementing personalized, scalable marketing systems will take your business to the next level. By establishing systems that put your business in front of clients searching for dog poop removal services near them, you can maintain a self-sustaining source of new leads to your business — keeping you fully booked and your business growing.

As a full-service digital marketing agency, SEO Design Chicago has helped hundreds of businesses of all sizes grow their client base. We’ll work directly with your budget and growth goals to develop a strategy that delivers measurable results.

Ready to get started? Give us a call to request your free online presence audit.

In the meantime, check out some of the most common questions our digital marketing experts receive about local SEO for poop scooper services. 

How does local SEO help pet waste removal companies grow faster?

Local SEO can position your business as the go-to option for a particular service area. Ranking highly for search terms specifically related to a neighborhood or service range makes it more likely that clients in that area will find your business when they search for related services.

By targeting a specific service area — like a neighborhood or suburb — you can maximize the number of clients in that area. This improves your route density, making your business more profitable.

For example, if you have ten customers in a single development, you can fit in more cleanups per day than if the jobs are scattered all over the county. 

Do pet waste removal companies need a Google Business Profile?

Absolutely! A completed and optimized Google Business Profile is a must-have for any local service-based business. Even if you are a solo operator or run the business out of your home, a Google Business Profile is still important. This is how your business will appear on Google Maps when customers search for waste removal, plus it sends added signals to ranking algorithms that your business is trustworthy and well-established. 

If your cleanup services are mobile, you can include your entire service range in your profile to ensure your business shows up on maps. 

Can pet waste removal companies rank in multiple neighborhoods or cities?

Yes, multi-site business owners can optimize their websites and Google Business Profiles to rank in different cities. 

The best strategy is to optimize multiple local landing pages. This ensures that customers in different neighborhoods are directed to the correct page with the relevant details for their area when searching.

For example, if your business operates in both the Lincoln Square and Forest Glen neighborhoods, you can design geographically specific landing pages to address pet care searches for each area. This way, clients don’t have to spend a lot of time searching your website to find out if you offer services near their home. They are directed straight to a page that specifically addresses their needs. 

What helps pet waste removal companies rank in the local map pack?

To rank highly in the three-pack, it’s crucial that your business claims and optimizes its Google Business Profile. 

To make it more likely that your business will be promoted to local searchers, also:

• Include at least 30 high-quality reviews.
• Ensure detailed location information.
• Check all business information for consistency — especially name, address, and phone (NAP) details.

Are reviews important for pet waste removal local SEO?

Absolutely. As a combination of pet services and home care services, trust is top-of-mind when people hire pet waste removal services. 

Including many positive online reviews can strengthen trust among potential clients who find your scooping services via online search. It also makes it more likely that your business name will come up in word-of-mouth conversations, which is always the gold standard for new client referrals. 

It’s important that these reviews are genuine. You can request reviews from satisfied clients or even offer incentives like a free week of service in exchange for a verified review. 

Is your website bringing local clients directly to you? Check now with a complimentary local SEO audit!