Online marketing solutions include a series of tactics companies employ to get better brand visibility in search results, on social media, and more. For HVAC companies, it’s vital to develop strong online marketing strategies. HVAC is a competitive field. There are 140,024 Heating & Air-Conditioning Contractors businesses in the US as of 2023, an increase of 4.5% from 2022, according to one study. So making sure your company appears high in search results, in paid ads, and on social media will make you a top choice when people call around for bids on new systems, tune ups, or repairs.
HVAC online marketing solutions include:
- search engine optimization
- pay per click ads
- social media
- review monitoring and maintenance
- website creation and maintenance
- online directors
Let’s take a look at these one at a time to see how you, an HVAC company, can get ahead online.
SEO for HVAC
SEO, or search engine optimization, includes a series of steps you can take to get each page on your website placed high in search engine results pages (SERP) after a person searches for something like “HVAC near me.”
SEO is the best (actually the only) way to get your company’s website into highly visible places on a search results page – ideally on page one – FOR FREE. You can pay for ads on page one. But you can’t get there for free without mastering SEO.
SEO is a science. Would you trust a scientist who didn’t study everything about science for vaccines, medicine, or research? No. And you shouldn’t trust any company that says they know all there is to know about SEO unless they can prove they’ve studied it, and continue to study it. At SEO Design Chicago, we read journals, attend workshops, and have Google Alerts set up for “new SEO development.” This is how we have educated, and continue to educate ourselves, about all things SEO.
When HVAC SEO specialists understand the intricacies of SEO, there’s a chance the websites of their HVAC clients will appear underneath sponsored ads on search engine results pages (SERP).
We’re those specialists, especially because we’re genuinely interested in helping people survive in a world that continues to be affected by periods of extreme weather.
Can’t an HVAC Specialist Learn about SEO Alone?
You sure can. After all, you know how to fix heating and air conditioning. That’s a complicated trade you’ve mastered. But SEO is just as complicated. You need to ask yourself – how many skilled trades can I learn on my own? There are over 200 ingredients in Google’s magic SEO recipe. And they don’t like to reveal the ingredients, or how much you need to use for each one.
You can take an online course in SEO strategies, read books about the topic, scour message boards, listen to podcasts or watch videos about online digital marketing. We even offer training to you or your employees. But what is your time worth? What’s the cost of each hour of your time? Every hour you spend learning about SEO marketing is an hour that you take away from other things you need to do to run your HVAC business.
A great HVAC SEO management company, like SEO Design Chicago, will rewrite, redesign and fix up your site (or create a new one) so that it’s SEO friendly.
There are over 48,000 digital marketing agencies in the United States. Of course, we think we’re in the top 5% of these companies. But don’t trust us. Trust our clients. Read what they’ve said about us and the results we’ve produced.
So What is SEO Again?
For a page to rank high in SERP, a writer/website developer needs to do any combination of 200 things.
And Google tries to keep those 200 things a secret.
SEO involves using specific keywords and phrases that people enter into Google related to anything. In this case, it would be the words you think people use to find your HVAC company. You can guess at these words, but we can actually find out what these words really are through databases like Google’s Keyword Planner, Moz Keyword Tools, and Ahrefs Keyword Explorer.
Pages that are SEO friendly include keywords in the web page title and headline. They also include hyperlinks to internal and external websites. Any images have keywords embedded into the alt tags.
For HVAC companies, common keywords include:
- HVAC near me
- Heating repair near me
- Air conditioning near me
- Heating repair
- AC repair
- Fixing AC
- Fixing heat
- Heating emergency
- Air conditioning 24/7 help
But HVAC online marketing solutions aren’t all about SEO. They involve other things, which we’ll discuss now.
We Know How to Make HVAC Stand Out
Any HVAC company can use Wix or WordPress or Shopify to have a basic HVAC website with stock photos and generic language about repairing and installing new HVAC systems. But they all look the same and sound the same. You need wordsmiths and expert visual designers to stand out from the crowd. We’re those experts.
In addition to quality content, we make sure your website works well. People with HVAC problems don’t want more problems. If your website doesn’t work right, why would they trust you with their heating and air conditioning?
How quickly a web page loads, and if a website is mobile friendly, are two important things a HVAC business can’t overlook. Google doesn’t overlook these issues either. They lower webpages in SERP if images, text, and video take too long to load and/or don’t look good on phones.
Unless you have tech skills, it’s hard to DIY making a website load fast. You’ll need to learn how to compress images, remove bad JavaScript, and reduce the quality of videos so they play faster. A good HVAC online marketing solutions agency offers all of these services in house. At SEO Design Chicago, we know a ton of ways to improve your website’s load times, and to make your website look better on phones. This will have a direct effect in terms of how many people visit your site, how many leads you get, and more.
SEO and website loading times are things you can do on your own, or pay us to handle. But if you really want to excel in online marketing for HVAC, you may want to consider investing in Google Ads.
We Have Amazing Proof that Our Google Ads Work for HVAC
Google ads are the websites that appear under “sponsored” at the top of every SERP. But, good HVAC digital marketing agencies know that Google Ads appear in other places, including:
- Ads that appear after or alongside the screen when people check their Gmail
- Under the tab in Google Shopping
- In Google Maps
You have to pay for ads in all these places. A good HVAC online marketing agency knows how much you should pay for specific HVAC related keywords. You do not want to overpay for keywords. But if you don’t put in the right “bid,” you’ll never get a chance to show your ads. We show you, through data, what exactly the right price is to bid on keywords for your HVAC services. If you are a small HVAC one person shop, you won’t be able to pay as much as the big companies. So don’t waste your time trying! We’ll teach you the art of bidding on long tail keywords.
Long tail keywords are really, ultra specific words that not everyone and their parents search for. But people who do enough research do know to bid on them. So in the HVAC world, a long tail keyword might be “grease catcher cleaning in Chicago.” You won’t pay a lot for that. But a person who’s done enough research will know what they are looking for – grease cleaning. And they’ll see you right away.
What Makes an HVAC Online Solutions Management Company Great vs Just OK?
First off, experience is a huge factor in what makes an HVAC online marketing management company great. For example, SEO Design Chicago has been in business for over a decade. You can look at our Google Reviews and learn more about how we’ve helped companies manage everything from web design to SEO to PPC. HVAC marketing is one of our areas of specialty.
Unlike other companies, we explain our fee structure up front. Whether you use us or not, always look for a company that clearly explains their prices during your first meeting with them.
We’re also a great HVAC PPC management company because we keep learning. We didn’t just graduate from college and stop learning. We start each day by learning all the new information that trickles out about Google’s SEO algorithm.
We complete work on time and fast. We have a large team of over 30 content creators, designers, developers, analysts, and client relation specialists. We value every client and carefully manage our staff so that each and every client gets the attention they deserve.
Reach out to us today for a free SEO audit. From there, we’ll talk about what you can be doing better with your SEO strategy. Here’s another perk. We have HVAC units too. When one breaks, we’ll know who to call – you!
Contact Us today!