Private School Marketing

About 91% of students in the United States attend public schools, leaving just 9% (around 4.7 million students) enrolled in the nation’s 29,727 private schools. This means many families still prefer public education.

So, if you want to increase enrollment at your private school, you need a marketing strategy that sets you apart and outlines the value of your programs. Our team will help you connect with prospective families through targeted digital marketing campaigns. 

Custom Content Creation

Parents want to know about your facility, extracurricular programs, student success stories, and what makes your school different from others in the area. One way you can address these issues is through custom content creation.

Our team will create engaging content to promote your unique programs and values. These include:

• Blog posts and articles that cover topics parents care about, such as curriculum and teaching methods
• Video tours to give families an inside look at your facilities and campus life
• FAQs that answer common questions about enrollment, tuition, and application requirements
• Testimonials from parents and students that highlight their experiences and explain why they chose your school
• Press releases to make major announcements about enrollments

We also optimize every piece for search engines, ensuring families can easily find your school online. 

Web Design and Development

Your website should not only look appealing but also make it easy for parents to contact your school. If your site feels outdated or difficult to navigate, you risk losing interested families to competitors.

Our team will either design a new website or redesign your current site to make it functional. We’ll integrate features like event calendars, 24/7 support, online forms, and photo or video galleries. 

SEO for Private Schools

Most parents start their search for a school online, and they rarely look past the first page of search results. If your private school doesn’t appear on the search results, you risk losing potential students to competing schools. 

At SEO Design Chicago, we provide comprehensive SEO services tailored to private schools to boost your search engine rankings.

• On-page SEO
• Off-page SEO
• Technical SEO

On-page SEO optimizes your website content, images, headings, and meta descriptions so search engines understand your programs and offerings. Off-page SEO focuses on building authority through backlinks, mentions, and citations from reputable sources. Technical SEO ensures your website is fast, secure, and easy for search engines to crawl. 

Social Media Marketing

Social media use is no longer limited to sending messages and connecting with friends and family. Parents now use it to research schools and read reviews to guide their decision-making. If your institution doesn’t have a strong presence on social platforms, you risk losing visibility.

• Maintain a regular posting schedule to stay visible and engaged with your audience.
• Respond to comments and messages to build trust and show that you care about the needs of the students and parents. 
• Use quality images and short videos to make your posts more engaging.
• Encourage followers to share content to expand your school’s reach organically.
• Use hashtags and location tags to improve discoverability.
• Monitor competitors and industry trends to keep your content fresh and relevant.
• Track engagement and reach to refine your social media strategy.

Contact SEO Design Chicago today to learn how we can help your Private School increase its search ranking and bring in more business!