In the window and door business, building trust with potential customers is key. To accomplish this, you need to go where the customers are — online.
Over 55% of consumers use search engines to find services for their homes. They already know what they need — a new window or door — so you need to make it easy for them to find you. You also need to showcase why your products and services are the best in the business. A clear, optimized website and public business listings will position your installers as the clear choice.Â
- At SEO Design Chicago, our experienced team can handle all your window and door marketing needs. We have over ten years of experience increasing brand visibility, generating leads, and growing revenue for customers. We will work with you to design a custom-quoted marketing package that meets the needs of your installation business and fits within your budget.
Digital marketing solutions we provide for door and window companies include:
- Search engine optimization (SEO)
- Local SEO
- Website design and marketingÂ
- Social media marketingÂ
- Content marketingÂ
Ready to turn your online presence into the ultimate tool for automatically generating new leads for your business? Schedule a free call with our digital marketing team today.Â
SEO Matters for Window and Door Contractors
The best way to get window and door leads is through effective search engine optimization. Ranking on the first page of search results for your targeted industry keywords leads to a much higher click-through rate. This means more potential customers visiting your website, and ultimately, booking installations. In fact, just showing up on the first page of search results instead of the second page can lead to a 143% increase in clicks to your website.Â
That’s where an effective SEO strategy comes in. Our digital marketing experts will conduct a comprehensive analysis of your online presence to identify what’s working well and where SEO issues may be impacting your search rankings. Then, we’ll sit down with you to discuss your results. You can implement our recommendations on your own, or we can create a custom-quoted digital marketing package that fits your business goals and budget.Â
By making it to the top 1–3 listings for your targeted searches, you dramatically increase the chances that prospective clients will visit your website and request a quote for a window or door replacement. This means you spend less time finding new customers and more time on your main business.Â
- Sitemap design
- Page speed testing and improvement
- Schema markup
- On-page SEO
- Off-page SEOÂ
- Tag, title, and meta description updatesÂ
- Keyword research and optimization
- Mobile optimization
Start out by scheduling a free SEO audit of your existing website to see where you can make improvements to drive traffic to your business.
Local SEO Strategies for Door and Window Replacement Services
Your business has a particular service area. To effectively grow it, make sure your local listings, citations, and reviews are tailored to your geographic region. After all, if you run an installation business in Atlanta, you don’t want to waste your advertising budget on running marketing campaigns in Detroit! And if customers are searching for “storm door replacement in Florida,” you want to make sure your site is optimized for those keywords.Â
Our digital marketing team has optimized hundreds of small business websites for local search, generating significant boosts in traffic and sales by targeting key local markets. Our approach is data-driven and combines trusted advertising best practices with an in-depth understanding of the latest changes to search algorithms that impact your business’s online visibility.Â
- Our local SEO process for the window and door industry includes:
- Claiming, completing, and optimizing your Google Business Profile and Bing Places ProfileÂ
- Optimizing your listings on Google, Apple, and Bing Maps
- Optimizing for voice searchÂ
- Listing your business on home service directories — Houzz, Angie’s, Yelp, HomeAdvisor, Nextdoor, etc.Â
- Gathering and publishing positive reviewsÂ
Recent research indicates that 91% of people read online reviews, and 84% of people reported trusting online reviews as much as a personal recommendation from someone they know in real life. By building reviews of your installation company into your internet marketing strategy, we can create a self-propelling lead generation system for you.
Do you have a local search strategy for your business? See how many people can find your business with a free local SEO audit from SEO Design Chicago.Â
Website Design and Management Services
Your website is the digital storefront for your business. When searching for a new window and door installation, customers will visit your site to check reviews, view photos of your past work, obtain price estimates, and learn about the types of window and door products you offer. If your website is outdated, slow to load, or has confusing or inaccurate information, you will most likely miss out on new business.Â
Our web design team can create a window and door website that is easy to navigate, visually appealing, and includes clear calls to action to generate window and door leads. Whether you need to start from scratch or just need a few technical updates to your website, our full-service digital firm can provide everything from hosting and graphic design to technical updates and photography.Â
Our experienced web design team will examine each element of your site to ensure a smooth customer experience and boost business growth. Thanks to years of specialized experience, we quickly identify the most common problems that drag down your website’s rankings and user experience.Â
Some of the issues we check for include:
- Slow load speeds
- Poorly formatted images and videosÂ
- Lack of mobile optimizationÂ
- Broken links
- Dead-end pages
- Outdated design elements
- Confusing contact formsÂ
- Security vulnerabilitiesÂ
- Duplicate pagesÂ
These are common problems for websites in the home improvement and repair industry. By fixing these issues, you can reassure people searching for window and door installation that you can handle their home repair with professionalism.Â
Social Media Marketing for Lead Generation
Contractor marketing can use social media channels to build trust with its audience. Homeowners increasingly use social media to browse ideas, find inspiration, and seek product recommendations for home improvement projects. Whereas older generations relied on traditional marketing tactics like in-store displays and recommendations, Millennial homeowners are more likely to trust influencers or professionals online.
Our social media team can help your brand build name recognition and authority with your target audience through a strategic social media strategy. Not only does consistent, branded content help build a connection with your target customers, but it also boosts your ranking on search engine results pages.Â
Depending on your business needs, we can handle anything and everything from selection and initial setup of your social media platforms and analytics dashboards to complete content creation and influencer campaigns.Â
All of our social media management packages are custom-quoted to meet your business goals and bring in leads to your business. Our services include:
- Gathering and reporting metrics on engagement and followers
- Designing and running ads
- Optimizing social media campaigns for search enginesÂ
- Monitoring comments and managing business reputation
- Responding to comments and inquiries
- Managing influencer campaignsÂ
- Setting up automatic replies and chatbots for fast customer engagement
Schedule a free consultation with SEO Design Chicago to learn how a comprehensive digital marketing and advertising plan can generate more business for you.Â
Content Marketing for Home Improvement
When potential customers research your door and window business, they are looking for evidence that they can trust you with their home. People spend a lot of time researching new home improvements and want their concerns about cost, quality, and timelines addressed before they commit resources to a project.
Marketing for door and window replacement is less about convincing customers they need something — after all, they know why they need a broken window replaced — and more about the unique qualifications of your company.Â
You can address customer concerns through effective content marketing. Our 100% U.S.-based content marketing team can work with you to design and create clear, interesting content that boosts search engine rankings and builds trust with your target audience. Does your brand have a strong connection to the community? Do you offer fast project scheduling or multiple-window discounts? Do you specialize in residential or commercial buildings? These are all questions that you can address through engaging content. Â
Our content creation services for the door and window installation niche include:
- Blog posts
- Promotional emailsÂ
- DIY and how-to articles
- Short-form video (reels and TikTok)
- Long-form video (YouTube)Â
- Customer reviews and testimonials
Showcasing what makes your installation process special helps you meet customer demand for a transparent, trustworthy home installation process that clearly shows the value you provide.