What is lingerie marketing?

Lingerie marketing refers to the strategy, creation, and reporting of a marketing campaign for a lingerie business.

What is ROI, and why is it important for lingerie marketing?

ROI stands for return on investment. It's important because it ensures that you're getting results for the investments you're making in your marketing tactics.

Is it worth it to work with a marketing agency?

Most lingerie shops find many benefits in working with a marketing agency. Agencies have the experience to build campaigns to drive action and get results. Working with an agency also ensures your marketing strategy makes sense for your business.

How can I grow my lingerie business?

There are many ways to grow your lingerie business, but it comes down to understanding your target audience, knowing how to provide value, and providing products they enjoy.

Do I need an online store for my lingerie company?

Online stores are essential for generating more sales from outside your geographic area. They allow you to sell lingerie to people all over the country, which means more opportunities for sales.

Digital Marketing for Lingerie Stores

With the growth of the lingerie industry, there’s never been a better time for lingerie shops and store owners to build their online presence and e-commerce stores through digital marketing. At SEO Design Chicago, we help lingerie stores develop digital marketing strategies to stand out from competitors, attract more customers, and grow their businesses.

SDC can help your lingerie store or brand with the following:

Local SEO
Content Creation
Pay-Per-Click
Web Design and Development
Social Media
Reputation Management

Lingerie Digital Marketing Services

SEO Design Chicago provides digital marketing services to help lingerie shops find customers and grow their stores. Our team combines PPC, SEO, and other techniques to create a successful strategy tailored to your target audience.

Search Engine Optimization

SEO and digital marketing go hand-in-hand. Search engine optimization is essential to drawing visitors to your website and other online assets. SEO strategy includes creating valuable and informative content, optimizing your website with the right keywords, and updating your website’s user experience to achieve the highest possible search result ranking.

On-Site SEO: Your on-site or on-page SEO includes writing content with keywords, placing internal links in your content, and updating your layout for easy navigation.
Off-Site SEO: Your off-page or off-site SEO includes review management, brand mentions, and social media.
Link-Building Strategy: Link-building is an integral part of our SEO strategy. If your website has broken or toxic links, they can hurt your search rankings. Our team will find broken links and add new quality inbound and outbound links.

Local SEO

Local SEO is optimizing your lingerie website to attract local traffic. Our team works to boost your ranking in your geographic area, where you are more likely to attract new clients. A few areas of local SEO that we specialize in include:

Online Business Listings: Your lingerie business should be listed on all relevant business sites and directories. Online business listings not only help attract customers but updated business listings can also improve your search rankings.
Google Business Listings: A Google Business page adds your lingerie store to Google Maps, another way for people to find you. We will optimize your Google Business profile with the right keywords to drive organic traffic to your page.
Bing and Yahoo Optimization: Bing and Yahoo see thousands of unique searches daily. Our team will ensure your website is optimized for all relevant search engines, not just Google.

Lingerie Content Creation

Content Marketing plays an essential role in building your brand’s reputation online. Our team of writers and creators can help create content that provides value to your customers and keeps people engaged on your website, social channels, and other platforms. Popular types of content for lingerie businesses include:

Blog Posts: Share tips about finding the right lingerie styles, how-to articles for washing and caring for lingerie items, or articles about what makes your products different from competitors.
Photography: Customers like to see how the lingerie fits similar body types and how they can wear it.
Videos: A good video can show how lingerie looks and moves on the body and excite customers about your items.

Pay-Per-Click Marketing

Pay-per-click (PPC) is an advertising approach where you only pay when someone engages with your ad. PPC campaign approaches for lingerie businesses include:

Google Ads: We are a certified Google Partner, and for more than a decade, we have created Google Ads for various businesses, including lingerie stores.
Facebook Ads: Facebook and Instagram ads are among our most popular services for lingerie stores. Our team creates visually appealing Instagram and Facebook ads that convert.
LinkedIn Ads: LinkedIn is an underutilized but important B2B platform. Our digital advertising team creates LinkedIn ad campaigns that elevate your business as an expert in the lingerie industry.

Web Design and Development

Web design and web development are essential for your business. Your website often makes the first impression on potential customers. Our team will develop an attractive and user-friendly website to boost your e-commerce business and convert visitors into repeat customers.

Design: Our team can build a functional, accessible, and user-friendly new website for your lingerie business.
Redesign: Is your website not performing as well as you would like it to? Our team can update its design, usability, and functionality to increase traffic, engagement, and conversions.
Hosting and Updates: We offer various website hosting services for lingerie businesses. These services include plugin upgrades, SSL Certificate renewal, and daily backups.
Analytics: Our team collects data using the latest tools, such as GA4 and Google Data Studio, so you’ll know which approaches work best for your lingerie business.

Social Media Marketing

Social media is a great way to help potential customers find your online store or encourage them to visit your in-person location. It is also helpful for building brand awareness and customer loyalty for your intimate apparel business. Our marketing team experts can help with the following:

Strategy: We devise a plan for what platforms to use, what to post, and how to engage with your audience.
Content Creation: Our team of creators will create engaging content to drive engagement and build a following.
Posting: We use scheduling tools to help you stick to a regular posting schedule.
Analytics: We analyze your platforms’ performances to understand what’s working and where to improve.

Reputation Management

What people say about your lingerie store can help and hinder your business. We aim to keep online conversations about your brand positive through reputation management. The two types of reputation management that we specialize in are:

Social Media Management: We use social listening to monitor what people say about your business online. We share positive notes and respond to any concerns to provide customer support.
Client Review Management: We engage with client reviews to promote positive comments and address negative feedback. We can also work to remove any untrue or harmful reviews.

Marketing Considerations for Lingerie Brands

The lingerie industry comes with its unique challenges when marketing lingerie brands. A few things to consider when building your marketing goals include:

Inclusivity: Your marketing materials should promote body positivity and inclusivity so customers feel welcome and comfortable shopping in your stores.
Partner with Influencers: Working with influencers of all different sizes is a great way to showcase your products and reach new audiences.

social media content for lingerie customers

SEO Design Chicago: Your Lingerie Digital Marketing Agency

SDC is a full-service agency that works with companies that want to evolve and grow their businesses. Whether you’re looking to improve your SEO and PPC campaigns, reach a new customer base, or grow your social media presence, our digital marketing experts will devise a marketing plan for your company to help you reach your business goals. When you work with SDC, we guarantee:

Full transparency. We keep open lines of communication so clients always know the standings of their projects.
Real-time reporting. We pull reports in real-time, so you also know how your efforts are doing.
Decades of experience. Our team has decades of experience working with lingerie businesses and other commerce companies.
Full-service agency. We have experts in everything from copywriting and web development to advertisements and photography.
US-based employees. All our employees are in the United States and available during standard business hours.
Data-driven strategy. We use data to drive business decisions and make changes to your projects.