Digital Marketing for Intellectual Law Firms

Grow your intellectual property and internet law firm by investing in digital marketing with SEO Design Chicago. We’re a full-service marketing company dedicated to helping growing law firms improve their online visibility and attract new clients. 

SDC can help your IP and internet law firm with the following:

• SEO 
• Local SEO
• Content Marketing
• PPC Advertising
• Web Design and Development
• Social Media
• Reputation Management

IP and Internet Law Firm Digital Marketing Services

Whether you want a website refresh, original content for your social media channels, or paid advertising campaigns to promote your firm, SEO Design Chicago is here to help. 

Attorney SEO Services

Search engine optimization drives organic traffic to your website. Our SEO strategy includes creating valuable and informative content, optimizing your website with the right keywords, and updating your website’s user experience to achieve the highest possible search ranking. We improve SEO through on-site, off-site, and link-building tactics. 

• On-Site: We optimize your website and online resources using keywords and phrases that prospective clients may search for when needing your services. 
• Off-Site: We use social media, guest blogs, and PR approaches to drive organic traffic to your website. 
• Link Building: We ensure your site has sufficient internal and outbound links to build your site’s authority. We also work to get backlinks to your site from other credible sites. 

Local SEO for IP Law Firms

Local SEO focuses on attracting local clients to your website. Clients are often more qualified leads who are more likely to invest in your law services. We build local SEO through the following:

• Online Business Listings: You want your law business listed in all relevant business directories. Online business listings not only help potential customers find more information about you, but having updated and consistent listings also helps your search ranking.
• Google Business Profile: A Google Business page adds your IP practice to Google Maps. We will optimize your Google Business Profile with the right keywords to drive more traffic to your page.
• Bing and Yahoo Optimization: People perform thousands of unique searches on Bing and Yahoo, some of which may seek an intellectual property law firm. We ensure your website is optimized for all search engines, not just Google. 

Intellectual Property Content Marketing

Content creation is the core of improving your ranking on search result pages. Unique content provides value to your visitors and helps people find your business online. Strong content also positions your practice as an expert in IP law. Popular content forms for attorneys and law practices include:

• Blog Posts: Share tips on protecting intellectual property or securing your assets online. You can also use a blog to share news about your firm or the industry. 
• Videos: Sharing videos on social or your website can humanize your practice and make prospective clients more comfortable working with you. 
• Emails: Starting an email campaign is a great tool for lead generation. Emails can help you build relationships and update clients on your firm and services. 

PPC Advertising

Pay-per-click advertising is a cost-effective way to promote your law practice on any budget. With a PPC ad, you only pay when someone engages with your content. Popular approaches to PPC advertising for lawyers include:

• Google Ads:  Reach more clients with ads on Google. We are a certified Google Partner with experience creating Google Ads for various businesses.
• Facebook/Instagram Ads: Hyperfocus on a target audience with Facebook and Instagram. 
• LinkedIn Ads: Expand your professional network and position yourself as a leader in your industry with LinkedIn Ads. 

Social Media Marketing Services

Boost your law firm’s online presence with social media. Putting your practice on social media is a fun way to interact with clients and set yourself apart from the competition in the legal industry. We’ll help with everything from strategy to analytics so your firm stands out online. 

• Strategy: We will create a strategy that tells you what channels to put your business on and what content will resonate with your target audience.
• Content: We’ll create compelling content that engages followers. 
• Posting: We will link your accounts to scheduling tools to streamline posting. 
• Analytics: We’ll run reports on your accounts to understand what’s working and what needs improvement. 

Reputation Management

Your online reputation can encourage or discourage people from hiring you for their legal needs. We assist with reputation management to keep your practice looking sharp online. 

• Social Media Management: We use social listening tools to track what people say about your practice on social media. We can engage in conversations to answer questions and thank people for their positive comments. 
• Client Review Management: When someone leaves a review online, we’ll comment to thank them for their kind words or professionally address any concerns or questions to show other clients that we take our business seriously.