What is lactation marketing?

Lactation marketing is the development and execution of marketing campaigns for lactation consultants and their businesses.

What are the benefits of working with a marketing firm?

Marketing takes time and resources, which many lactation consultants lack. Working with a professional marketing company means you have an outside source taking some of the stress and responsibility for attracting new clients and building an online presence.

What social media platforms are best for lactation consultants?

Lactation consultants thrive on social platforms such as Instagram, where they can build community. However, you can make any social outlet work for your business if you understand your target audience and the content they want to consume.

Why is digital marketing important for lactation businesses?

Marketing is how you attract clients to your business. It builds brand awareness, drives traffic to your website, and attracts new customers.

What are some content ideas for lactation consultants?

Great content for lactation consultants is content that informs your audience. Consider making short videos, writing blog posts, or running a podcast about lactation and breastfeeding.

Digital Marketing for Lactation Consultants

Grow your lactation consulting business by investing in digital marketing with SEO Design Chicago. Our expert marketers will help you build an online presence that educates and encourages families to consider the benefits of working with a lactation consultant, driving qualified leads to your business.

SDC can help your lactation business with the following:

SEO
Local SEO
Content Marketing
PPC Advertising
Web Design and Development
Social Media
Reputation Management

Marketing Services for Lactation Businesses

You are reaching more families and mothers needing your services through online marketing with SEO Design Chicago.

SEO Services

Search engine optimization (SEO) drives people to your website and online resources. We’ll create a custom strategy that includes creating valuable and informative content, optimizing your website with the right keywords, and updating the website’s user experience to achieve the highest possible search ranking. We’ll help you achieve this through:

On-Site: On-page or on-site SEO involves optimizing your site and online resources with relevant keywords and phrases that potential clients may use. We’ll analyze competitor sites and discover the best keywords for your online materials.
Off-Site: We will create and execute a strategy for driving organic traffic through social media, PR, and other non-website-related avenues.
Link Building: Broken or toxic links on your website are likely hurting your search rankings. We can find broken links and add new quality inbound and outbound links to your site.

Local SEO for Lactation Consultants

Local SEO is optimizing your lactation service website to attract local traffic, who are more likely to need your services. Our team works to boost your ranking in your geographic area and attract new clients. We build local SEO through:

Online Business Listings: Your lactation practice should be listed on all relevant business websites and directories. Online business listings not only help potential customers find more information about you, but having updated and consistent listings also helps your search ranking.
Google Business Profile: A Google Business page also adds your practice to Google Maps so more people in your area can find you. We will optimize your Google Business Profile with the right keywords to drive more traffic to your page.
Bing and Yahoo Optimization: Google is not the only search engine people use to find lactation services. We’ll optimize your website for Bing and Yahoo search, not just Google.

Content Marketing

Having unique content on your website is essential for showing people the value of your business and services. We’ll help you create valuable and engaging content that showcases your work. A few popular content types for lactation consultants include:

Blogs: Not everyone has a deep understanding of breastfeeding and lactation services. Blogs are a great way to provide informational materials on breastfeeding, motherhood, and the benefits of your practice.
Videos: Videos can offer a comprehensive approach to breastfeeding support and what it’s like to work with your consultants.
Emails: Building relationships with clients is important in lactation consulting. Email marketing is a low-cost way to stay engaged with clients and share valuable information.

PPC Advertising

Pay-per-click (PPC) ads are a cost-effective way to promote yourself as a lactation consultant. PPC means you only pay when someone engages with your ads, giving you more control over your ad budget. A few popular approaches to PPC ads include:

Google Ads: Get your services to a larger audience with Google ads. We are a certified Google Partner that has been creating Google Ads for more than a decade.
Facebook/Instagram Ads: Facebook and Instagram ads are one of our most popular services for lactation consultants because they allow you to create ultra-targeted promotions. Our team creates visually appealing Instagram and Facebook ads that convert.
LinkedIn Ads: LinkedIn is an underutilized but important B2B marketing platform. We will create a LinkedIn ad campaign to position your practice as an industry leader.

Website Design and Development

Web design and development are important parts of your marketing strategy. Your website often makes the first impression on clients. Our web designers create a brand-new, attractive, and user-friendly website. We can also update your site to be more modern or have additional features.

Design: Your site design is not just about looking pretty. A good design also means your site is functional, user-friendly, and fast.
Redesign: If your site isn’t providing the desired results, we’ll update it so it’s quick, functional, responsive, and accessible.
Web Hosting and Updates: We can host your website or help you find a web hosting service. We can also help with updates and backups to keep your site secure and running smoothly.
Analytics: We’ll run analytics on your site to ensure it’s always running efficiently.

Social Media Marketing

Connect with more clients through social media. Our team will handle all things social, from strategy to analytics, to ensure you have a strong following that engages with your content.

Strategy: We’ll analyze which social profiles are worth investing in and what content will work best based on your target audience and goals.
Content: Our creative team can help with videos, photos, graphics, and captions for your social outlets.
Posting: We will link your accounts with a scheduling tool to help you post regularly.
Analytics: We will analyze your profiles and posts to determine what’s working and what needs updating.

Reputation Management

Reputation management helps you understand what people say online about your lactation practice. It can also bring your attention to concerns, feedback, or content holes. We can help you manage your online reputation through:

Social Media Management: Using social listening tools, we can track when your practice is mentioned on social. We will engage in a positive conversation to amplify your service benefits while addressing any questions or concerns, further educating individuals on location consultants and services.
Client Review Management: Positive client reviews are perfect for sharing on social media and your website to emphasize your lactation consultant expertise. Reviews are also a great place to answer questions or respond to feedback respectfully and professionally.

Considerations for Lactation Consultants

All industries come with unique considerations when promoting businesses and services. A few things to consider as a lactation consultant growing your company include:

Referral Programs: Referrals are a great way to build your clientele. We’ll help develop a referral program encouraging clients to share their experiences with your services. We can also help develop a referral program with birthing centers and maternity wards, encouraging them to request your services for their patients.
Informative Materials: Many pregnant or new mothers may not know what lactation services are or how a consultant can help. We’ll help you create educational content that teaches people about your support services, human lactation, and how working with you can benefit them.
Empathy and Compassion: Postpartum mothers navigating their breastfeeding journey might also be navigating a lot of emotions and feelings, especially with their first child. We’ll ensure your content approaches topics with empathy and compassion to let them know they’re not alone.

Digital Marketing Solutions with SEO Design Chicago

SEO Design Chicago is a professional marketing agency helping doulas and lactation consultants attract potential customers and grow their practices. When you work with us, we guarantee:

Full transparency: We openly communicate with our clients, so you’re always aware of the status of your projects.
Real-time reporting: We can let you know how any campaign is doing with real-time reporting.
Decades of experience: Our experienced team has decades of experience working with lactation professionals and doulas.
Experiences with all-size companies: We work with all-size companies, from single-person teams to nationwide brands.
Full-service agency: We are a full-service agency that can assist with all your marketing needs.
US-based employees: Our fully US-based team works standard hours for your convenience.
Data-driven strategies: We use data to inform our strategies and drive results for our clients.