What is remodel marketing?

Remodel marketing is the development and execution of marketing campaigns for remodeling businesses.

What are the benefits of working with a marketing firm?

Marketing takes time and resources. Unless you have a full development team in-house, you won't see desirable results from your marketing efforts. Professional marketing companies handle your marketing needs so you can focus on other aspects of your business.

What social media platforms are best for kitchen and bathroom remodelers?

Home remodels lend themselves to visual platforms like Instagram. However, finding the right platform is about understanding your target audience and what platforms they use.

Why is digital marketing important for remodeling businesses?

Remodeling companies rely on leads to grow their businesses. Without digital marketing, they would have to wait for customers to find them. Marketing brings customers to you by building an online presence and driving traffic to your website, where customers can book remodeling services.

What are some content ideas for bathroom and kitchen remodelers?

Remodels are visual projects, so the best content is anything you can create to show your kitchen and bath remodels. Consider professional lookbooks, online galleries, and social media reels.

Digital Marketing for Kitchen and Bathroom Remodelers

Showcase your remodeling skills by investing in digital marketing services with SEO Design Chicago. Our full-service agency is dedicated to helping remodeling professionals stimulate business growth and lead generation by improving their online visibility.

SDC can help your remodeling business with the following:

SEO
Local SEO
Content Marketing
PPC Advertising
Web Design and Development
Social Media
Reputation Management

digital marketing for kitchen remodeling

Bathroom and Kitchen Remodel Marketing Services

Find more potential customers online with customized marketing services from SEO Design Chicago.

SEO Services

Search engine optimization drives traffic to your website and online resources. Our team will audit your site to find what keeps you from growing your customer base. Our audit and strategy focus on:

On-Site: We optimize your site and online resources with relevant keywords and phrases.
Off-Site: We drive organic traffic to your website through social media mentions, guest blogs, and PR tactics.
Link Building: We help build your site’s authority by improving internal links and building backlinks with other credible websites.

Local SEO Services for Remodeling Companies

Local SEO drives local traffic to your website. This is the people who are more likely to invest in your business to remodel their kitchen or bathroom. We can improve your local traffic through the following:

Online Business Listings: Your business should be listed on all relevant business websites and directories. Online business listings help potential customers find more information about you, and updated listings also help your search ranking.
Google Business Profile: A Google page adds your company to Google Maps, making it easier for nearby clients to discover your company. We will optimize your Google Business Profile with the right keywords to drive traffic to your page.
Bing and Yahoo Optimization: Bing and Yahoo see thousands of unique searches. Our team will ensure your business is listed and optimized on every relevant search engine.

Remodeler Content Marketing

Without content, your website won’t rank on the search engine results pages. Our professional writers specialize in creating SEO content for businesses. We also offer copywriting services for service descriptions on your website or marketing content.

Popular content types to boost your online marketing visibility include:

Blog Posts: Share valuable tips and resources with your audience about quick fixes to elevate your bathroom or cost-effective ways to update your kitchen.
Videos: Sharing videos is the best way to show people your work. With short videos on your website or social media, showcase recent bathroom remodels or kitchen updates from previous clients.
Emails: Nurturing quality leads until they’re ready to invest in your services is important. Emails are a quick and easy way to keep your business top of mind and share news, deals, or insights.

PPC Advertising

Pay-per-click advertising is a cost-effective way for small businesses to promote their services without setting aside a massive budget for paid ads. PPC means you only pay when someone engages with your ad, saving you money and giving you a better ROI on your ad budget.

Popular approaches to PPC advertising include:

Google Ads: Expand your audience reach with Google ads. We are a certified Google Partner that has been creating Google Ads for various businesses for more than a decade.
Facebook/Instagram Ads: Facebook and Instagram ads are perfect for businesses with ultra-specific targeting. We create Facebook ads that convert.
LinkedIn Ads: LinkedIn is an underutilized platform, but it’s the perfect place to connect with other contractors and remodeling professionals while establishing your business as an industry leader.

Website Design and Development

Web design and development are essential to your digital marketing efforts. Your website is your first online impression, and you want it to be good. Our team will create an attractive and user-friendly website that keeps visitors engaged. We can also update your site to be more modern or have additional features.

Design: Our designers will give you a functional, responsive, and accessible website that is fast and user-friendly.
Redesign: Our team can update your site’s design, usability, and functionality to increase traffic, engagement, and conversions.
Hosting and Updates: We offer various web hosting services, including plugin upgrades, SSL Certificate renewals, and daily backups.
Analytics: Analytics tell us what’s working and what needs improvement with your website. We offer GA4 setup and optimization; our team can also migrate your existing Google Analytics account to GA4.

Social Media Marketing

Build relationships with clients and drive more traffic to your website with social media. We’ll help you harness the power of social media by developing custom strategies and content tailored to your target audience.

Strategy: We’ll determine what platforms to use and what content to create to reach your target audience.
Content: Our talented team of creatives will design graphics and write captions to captivate your followers and encourage engagement.
Posting: We will link your profiles to a scheduling tool to help you adhere to a regular posting schedule. We’ll analyze your social channels and update your strategy for better engagement and growth.

social media content for kitchen and bath remodeling

Reputation Management

Take control of online conversations about your business and services with reputation management. We’ll help you control discussions through the following:

Social Media Management: We use social listening tools to track online conversations about your business on social media. We will professionally engage to amplify positive sentiments and answer questions about your kitchen and bath services.
Client Review Management: Client reviews let potential clients know what they can expect when working with you. We’ll leverage positive testimonials to highlight your work while addressing concerns from less positive reviews.

Considerations for Remodeling Businesses

Marketing businesses and services in the remodeling industry present unique challenges. As you build your digital marketing campaigns, consider these tips to attract more remodeling leads.

Referral Programs: One of the easiest ways to gain new customers is through referrals from happy clients. We’ll help develop a customer referral program encouraging clients to share reviews and tell people how happy they are with their new bathrooms or kitchens.
Visuals: Quality visuals are one of the most important marketing assets for attracting new clients. Our team of professional photographers and videographers can create stunning visuals that highlight your best work.

Digital Marketing Solutions with SEO Design Chicago

SEO Design Chicago is a professional marketing agency helping professionals in the remodeling industry grow their businesses. When you work with us, we guarantee:

Full transparency: We openly communicate with clients so they know the status of their projects.
Real-time reporting: We can pull real-time reports to assess project health anytime.
Decades of experience: Our experienced team has decades of experience working with remodeling professionals.
Experiences with all-size companies: We work with all-size companies, from entrepreneurs to nationwide brands.
Full-service digital marketing agency: We have the experience and resources to help with all areas of digital marketing.
US-based employees: Our employees are in the US, making communicating with them easy during standard business hours.
Data-driven strategies: We use data specific to your industry and company to create and drive marketing strategies.