What is healthcare marketing?

Healthcare marketing involves the development and execution of marketing campaigns for healthcare professionals, such as doctors, nurses, hospitals, and clinics.

What are the benefits of working with a marketing firm?

Marketing a medical practice is a full-time job that takes significant time and resources. Marketing companies are experts in marketing and can remove the stress of marketing your practice so you can focus on caring for your patients.

What social media platforms are best for internal medicine practices and doctors?

Deciding which social media platforms to use is about understanding your target audience and what platforms they use. Many medical professionals succeed on Instagram, Facebook, and LinkedIn. These platforms are great for building trust with potential clients and positioning yourself as a leader within your industry.

Why is digital marketing important for internal medicine?

Marketing can help individuals understand internal medicine and whether they need to see an internist. It is also great for educating the masses on your work and research.

What are some content ideas for internists?

Popular types of content for internists include blog posts, webinars, infographics, and short informational videos.

Digital Marketing for Internal Medicine

Don’t rely on word-of-mouth marketing or referrals to grow your patient base. Investing in digital marketing for your internal medicine practice is the best way to grow your brand and attract new clients.

SEO Design Chicago works with medical professionals nationwide. Our team of experts can help your medical practice with the following:

SEO
Local SEO
Content Creation
PPC Advertising
Web Design and Development
Social Media
Reputation Management

Internal Medicine Marketing Services

Grow your business and attract patients by investing in marketing with SEO Design Chicago.

social media content for internal medicine

SEO Services

Search engine optimization is essential for attracting new patients to your practice. Our SEO strategies include creating valuable and informative content, optimizing your website with the right keywords, and updating your website’s user experience to achieve the highest possible search ranking.

Our approach includes:

On-Site: We will optimize your website and online resources with relevant keywords and ensure your web content follows SEO protocols to improve your search results.
Off-Site: We will work on driving organic traffic to your website through backlinks, PR, and social media.
Link Building: Links help build your website’s authority. Broken or toxic links on your website are likely hurting your search rankings. We will audit your site to find broken links and add new quality inbound and outbound links.

Local SEO for Internal Medicine Doctors

Local SEO attracts local patients to your website. Our team will boost your geographical area ranking to help qualified patients find your practice.

Online Business Listings: All relevant business websites and directories should list your internal medicine business. Online business listings not only help clients find more information about your practice, but updated and consistent business listings also help your search ranking.
Google Business Profile: A Google Business page also adds your internist practice to Google Maps to help people find you. We will optimize your Google Business Profile with the right keywords to drive more traffic to your page.
Bing and Yahoo Optimization: Bing and Yahoo see thousands of unique searches, some of which may be looking for a new clinic. Our team will ensure your website and online resources are optimized for all search engines, not only Google.

Healthcare Content Marketing

Engaging content drives people to your website and keeps your internet presence strong. Our team will create and publish content that provides value to your patients. Popular types of content for healthcare practices include:

Blog Posts: Share educational content about internal conditions and ways for patients to stay healthy.
Videos: Create short videos to give your patients a look at your practice and what it’s like being a patient at your clinic.
Emails: Email is a great way to nurture patient relationships and inform clients about your practice.

PPC Advertising

Pay-per-click (PPC) advertising is a cost-effective way to promote your business and get your website and social profiles in front of patients searching for internal medicine services. Our team can assist with any PPC campaign’s creation, deployment, and analytics. Popular approaches to PPC include:

Google Ads: Google is one of the most popular PPC platforms, reaching a large audience and opening your business to many potential clients.
Facebook/Instagram Ads: Many doctors and clinics like using Facebook and Instagram ads because it allows for ultra-specific targeting in your ads.
LinkedIn Ads: LinkedIn is an overlooked platform, but placing ads on LinkedIn is great for medical professionals trying to assert themselves as leaders in their field.

Website Design and Development

Web design and development are important parts of your internal medicine marketing strategy. Your website often makes the first impression on potential clients. Our web designers will create a brand-new, attractive, and user-friendly website or update your current website for a more modern and approachable look.

Design: Our talented designers will create a functional and responsive website that is fast and user-friendly.
Redesign: If your website is not converting, we’ll update the website’s design, usability, and functionality to increase traffic, engagement, and conversions.
Hosting and Updates: We offer hosting services for your website, including plugin upgrades, SSL Certificate renewal, and daily backups.
Analytics: We’ll run analytics on your medical website to see what needs improvements and what’s working well to attract potential clients.

Social Media Marketing

Social media is an easy and fun way to engage with patients. It allows you to show your personality as a doctor and can demonstrate your practice’s commitment to the patient experience, comprehensive medical care, and preventative care. Our team can help with all social media elements, such as:

Strategy: We will create a strategy that outlines the best platforms to use and the type of content to create to engage followers.
Content: We will create graphics, videos, and captions for your social media posts.
Posting: We will link your accounts to a scheduling tool that will automatically post on social media for you.
Analytics: We run regular analytics on your profiles to determine what’s working and what needs improvement.

Reputation Management

What people say about your practice online can influence potential patients. Take control of online conversations with reputation management. We can assist with:

Social Media Management: We use social listening tools to monitor what people say about your practice on social media. We engage in positive discussions to amplify your brand. We also address concerns or answer questions to build trust with your online community.
Client Review Management: We share positive client reviews to offer visibility into what it’s like working with your practice. We also address negative reviews and can help remove anything harmful or untruthful.

Considerations for Internal Medicine Practices

Marketing a medical practice or clinic in the healthcare industry presents unique challenges and obstacles. As you develop your marketing plans, consider the following to stand out from competitors.

Referral Programs: We’ll help you create a referral program encouraging patients to refer your practice to friends and family.
Educational Content: Educate your audience on your services and help them understand internal medicine and what signs to look out for if they need it.

pediatrician doctor smiling with his little girl

Digital Marketing Solutions with SEO Design Chicago

SEO Design Chicago is a professional healthcare marketing agency helping internal medicine practices grow their businesses. When you work with us, we guarantee:

Full transparency: We regularly communicate with our clients and are transparent about the status and health of their projects.
Real-time reporting: We pull reports in real time to make quick and effective changes to your marketing projects.
Decades of experience: We have a talented team of marketing experts with decades of experience in marketing for healthcare professionals.
Experiences with all-size companies: We have worked with one-person medical teams and nationwide hospitals.
Full-service digital marketing agency: We can assist with any marketing area, from web development and lead generation to videography and social media.
US-based employees: Our team is in the United States and available during standard business hours.
Data-driven strategies: We use healthcare data to create effective strategies that drive results.