What is interior design marketing?

Interior design marketing involves the creation and execution of marketing campaigns specific to the interior design industry.

What are the benefits of working with an interior design marketing agency?

Marketing agencies are helpful to companies that lack the resources or experience to market their businesses. Working with an interior design marketing firm ensures that your marketing team possesses the marketing and interior design expertise to market your company successfully.

What social media platforms are best for interior designers?

Interior design is a visual industry. Instagram and TikTok are the best social media outlets for this because they allow you to showcase your design knowledge and skills.

Why is marketing important for design businesses?

Marketing is essential for any business that wants to grow. When done successfully, marketing can deliver targeted messaging to your audience, expand your online reach, and attract new patrons and revenue.

What are content ideas for interior design professionals?

Interior design lends itself to extensive visual content, such as before-and-after photographs, virtual tours of newly renovated spaces, and explanation videos of how to do small at-home projects.

Digital Marketing Services for Interior Designers

The interior design industry is competitive, and every designer needs a way to stand out. At SEO Design Chicago, we offer a combination of content creation, web development, and other digital marketing techniques to help you book new projects and set yourself apart from the competition.

Our team of experts can help your design company with the following:

SEO
Local SEO
Content Marketing
PPC Advertising
Website Design and Development
Social Media
Reputation Management

Interior Design Marketing Services

Don’t rely on word-of-mouth marketing to grow your design business. We’ll help you tailor a marketing campaign that builds your online presence and brand awareness so you can book more projects and stand out from competing designers.

SEO Services

Search engine optimization is how people discover your website. It drives organic traffic and builds brand awareness for your designs. There are three primary components to improving your SEO:

On-Site: We will make ongoing quality content for your website, optimize it for relevant keywords, and improve its performance to boost your search ranking.
Off-Site: We will develop plans to drive organic traffic through social, PR, and other outlets.
Link Building: Link building is the online version of networking for designers. Our team works to create high-quality internal and external links for your website to help boost your rankings.

Local SEO Services

If your interior design firm primarily serves local clientele, you need local SEO strategies to promote your business and rank higher on search engines. The competition for designers on Google is fierce, especially in large markets like Chicago and New York. Our team can help your firm rank higher and beat the competition.

Online Business Listings: Your interior design company must be listed on all local and relevant online directories. These sites are the first place many people will look for an interior designer; being listed also helps boost your search ranking.
Google Business Profile: Just like the physical appearance of your interior design firm matters, so does its online appearance. Our team will claim and optimize your Google profile with photos and content to help attract new customers.
Bing and Yahoo Optimization: Some people look for design work on alternative search engines like Bing and Yahoo. Our team ensures your interior design firm is optimized for all necessary search engines.

Interior Design Content Marketing

Every interior designer needs a content marketing plan that is as carefully curated as their design plans for their clients. We create content for design professionals, including before-and-after photos, blog posts, videos of projects, testimonials from past happy clients, and more. Our team has experience producing high-ranking content for interior design professionals across the U.S.

Blog Posts: We’ll write compelling blog posts about design how-tos, industry trends, and company updates.
Videos: We’ll shoot and edit quality videos showcasing your design work.
Before-and-After Photos: We’ll develop beautiful layouts with professional photos to highlight how beautifully you can transform a space.

Pay-Per-Click

Pay-per-click marketing is the quickest way to obtain new clients for your interior design firm. Our digital advertising team creates PPC campaigns for designers that showcase their style and help them connect with clients. A few popular PPC approaches include:

Google Ads: Google is one of the best ways to get your brand in front of a large audience and attract new people to your work.
Facebook Ads: Facebook Ads are a top way to advertise an interior design company. We create successful Facebook campaigns to help obtain quality leads.
Instagram Ads: Instagram is the perfect platform for designers to showcase their skills and style. Our team curates attractive promotions that showcase quality designs for all interior spaces.

Web Design and Development

Your interior design website should be as welcoming as your home designs. Our expert website designers and developers build websites that attract traffic, engage visitors, and convert casual scrollers into paying customers.

Design: We’ll give your site a design that is functional, accessible, and easy to navigate.
Redesign: We can update your site design to be more visually appealing and user friendly.
Hosting and Updates: We offer various site hosting services and updates so your site is always running at its best.
Analytics: We’ll perform regular analytics to see where to improve your site for optimal traffic and conversions.

Social Media Marketing for Interior Designers

Social media is one of the best places to build your design brand and showcase your studio. Our team of social media experts can handle everything from content creation to analytics.

Strategy: We’ll devise a social plan based on your target audience, goals, and competition to build your following and engage more people.
Content: Our content team can design graphics, shoot videos and photos, and write compelling copy to attract and provide value to followers.
Posting: We’ll link your profiles with a scheduling tool to help you stick to a regular posting schedule.
Analytics: We run analytics to better understand what’s working with your social media and where we can improve.

Reputation Management

Your reputation as a designer is crucial to your success. Our reputation management team mitigates negative reviews and maintains your reputation online.

Social Media Management: We use social listening tools to track what people say about your company on social.
Client Review Management: We monitor online reviews and engage in conversations to answer questions or concerns.

Considerations for Interior Designers

All industries have unique challenges and considerations. As you embark on your marketing journey, consider these tips to maximize your marketing plans.

Referrals: Referrals from past clients are a great way to build your brand. We’ll help develop a referral program encouraging people to share their experiences with friends.
Education: Not everyone knows what designers do. We’ll develop educational content that explains your design assistance and what people can hire you for.
Visuals: Design is a visual industry. Our talented team of professional videographers and photographers will ensure your designs are accurately represented.

Digital Marketing Strategies with SEO Design Chicago

As a leading interior design marketing company, we’re dedicated to working with design studios to help them reach their goals. When you work with SEO Design Chicago, we guarantee:

Full transparency: We value communication and are transparent about the standings and health of your marketing solutions.
Real-time reporting: We can run real-time reports so you can know how any marketing initiative is doing.
Decades of experience: We have a dedicated team of professionals with decades of marketing experience.
Full-service digital marketing agency: We have experts in every marketing field, from email marketing and content creation to app development and videography.
US-based employees: All employees are in the United States and available during standard business hours.
Data-driven strategies: We use data to inform our marketing plans and decisions.