What is insurance digital marketing?

Digital insurance marketing involves developing and executing marketing campaigns for insurance professionals. Insurance marketing can contribute to lead generation and business growth when executed successfully.

What are the benefits of working with an insurance marketing agency?

Working with a marketing agency means marketing specialists are at the forefront of your campaigns, delivering results and helping you grow your business. Working with an agency also means you can spend time on other aspects of your business, such as assisting clients with their insurance needs.

What are the best insurance marketing tactics?

Insurance marketing is about helping people understand what insurance policies they need and why it’s essential to have insurance. We also focus marketing tactics around humanizing agents and firms, making them more trustworthy for clients.

Why is digital and online marketing important for insurance agents?

Digital and online marketing help people find your agency and learn about your services. Without marketing, you couldn’t grow your business to its fullest potential.

What are some content ideas for insurance agents?

Client testimonials are a popular content approach for insurance agents. Testimonials show potential clients what it’s like working with your firm and inform people about your policies.

Digital Marketing Services for Insurance Agents

With digital marketing services from SEO Design Chicago, you can generate leads and encourage current clients to stick with or upgrade their policies.

We work with insurance agents nationwide, helping them grow their business and nurture client relationships. Our team can assist your insurance business with the following:

SEO
Local SEO
Content Creation
PPC Advertising
Website Design and Development
Social Media
Reputation Management

Insurance Marketing Services

Don’t rely on referrals or cold outreach alone to build your insurance firm. With the right internet marketing strategies, you can build brand awareness and attract new clients through organic and paid mediums.

SEO Services for Insurance Agencies

Search engine optimization (SEO) is essential for driving organic traffic to your website. Our SEO strategy includes creating valuable and informative content, optimizing your website with the right keywords, and updating your website’s user experience to achieve the highest possible search ranking.

A few essential components of our SEO approach include:

On-site: On-site or on-page refers to parts of your website contributing to your search rankings, primarily keywords. Our team will complete an on-page audit of your website to determine how well it is optimized for search engines and create a plan to get you a better ranking.
Off-site: Off-site or off-page is everything outside your website that contributes to your search results, like social media, links, and PR. Our team will develop strategies to improve your off-site SEO.
Link Building: Link building is integral to your SEO strategy, helping your site gain authority with search engines. We will find broken links on your website and add new quality inbound and outbound links.

Local SEO Services

Local SEO helps local clients find your agency. We can help you improve your local search ranking through business listing, search profiles, and SEO.

Online Business Listing: Your insurance business should be listed on all relevant business directories. Online business listings help people find information about your firm and improve your search ranking.
Google Business Profile: A Google Business page adds your business to Google Maps, making it easier for people to find your firm when they’re in the area. We will optimize your Google Business Profile with the right keywords to drive more traffic to your page.
Bing and Yahoo Optimization: Google is not the only place people search for insurance firms. Our team will ensure your business is listed and optimized for Google and other search engines.

Content Marketing Solutions

Without content, your website won’t rank for any keywords on the search engine results pages. Our professional writers will customize content for your insurance website so you can focus on running your insurance business. We also offer copywriting services for your website or marketing materials.

Popular content pieces for insurance professionals include:

Blog Posts: We’ll write content explaining different insurance options, why insurance is important, and how to find the right insurance policy.
Email Marketing: We’ll build campaigns to nurture current customers and push qualified leads through the sales funnel.
Videos: Our videographers can shoot long and short-form videos introducing your team and showing customers the behind-the-scenes of working with your insurance agency.

Pay-Per-Click (PPC)

PPC advertising is a great way to broaden your target audience and get your business in front of more people. Popular approaches to PPC include:

Google Ads: Google ads get your advertisements in front of large audiences. We are a certified Google Partner that has been creating Google Ads for various businesses for more than a decade.
Facebook/Instagram Ads: Facebook and Instagram ads are among our most popular services for insurance professionals. Our team creates visually appealing Instagram and Facebook ads that convert.
LinkedIn Ads: LinkedIn is an underutilized but important B2B marketing platform that establishes your firm as a leader in the insurance industry. Our digital advertising team creates LinkedIn ad campaigns that execute.

Website Design and Development

Your website is often your first impression to potential clients. Our web developers and designers create attractive and user-friendly websites and update existing sites to be more modern or have additional features.

Design: We’ll design a website that looks and works great for your visitors.
Redesign: If your website is not producing ideal results, our team can update its design, usability, and functionality to increase traffic, engagement, and conversions.
Hosting and Updates: We offer various website hosting services with plugin upgrades, SSL Certificate renewal, and daily backups.
Analytics: We offer GA4 setup and optimization. Our team can also migrate your existing Google Analytics account to GA4.

Social Media Marketing

Social media is a fun way to engage with your audience and build brand awareness. However, having a meaningful social media presence goes beyond just posting daily. We can help with all aspects of social media, from strategy to analytics.

Strategy: Based on your goals and target audience, we’ll develop a plan for which platforms to use and what content to create.
Content: We’ll create valuable content for your social media posts to engage and entertain your followers.
Posting: We’ll link your profiles to a scheduling tool to help you post more regularly.
Analytics: We’ll run reports on your social media accounts and content to see what works and what we can improve.

Reputation Management for Insurance Companies

Your online reputation can make or break your insurance firm. We help control conversations about your business online through reputation management. Our reputation management services include:

Social Media Management: Using social listening tools, we can see what people say about your insurance business across various social media channels. We’ll engage in positive conversations and answer questions or concerns.
Client Review Management: We’ll share positive client reviews to encourage more people to consider your insurance services. We’ll also address concerns and help remove any untrue reviews.

Considerations for Insurance Companies

Every industry has its unique challenges when it comes to marketing a business. The insurance industry is no exception. As you build your marketing plans, consider these tips to help drive results.

Client Referrals: Referrals from happy clients are always a great way to attract more business. We’ll help you build a client referral program that encourages people to refer your services.
Educational Content: People don’t always understand insurance policies, why they need them, or what insurance covers. We’ll create educational content that informs people why they need insurance and why they can trust your firm to provide them with the best benefits.

Digital Marketing Solutions with SEO Design Chicago

SEO Design Chicago is a leader in insurance agency marketing. We help insurance firms elevate their online presence and improve their digital visibility to attract clients, rank higher in search results, and stay ahead of the competition. When you work with SEO Design Chicago, we guarantee:

Full transparency: We communicate openly with our clients and are fully transparent about the health and status of marketing initiatives.
Real-time reporting: We can run real-time reports so you always know how your marketing initiatives are doing.
Decades of experience: We have an experienced team of marketing professionals with decades of experience in their fields.
Experience with all-size companies: We’ve worked with insurance agencies of all sizes, from single agents to nationwide brands.
Full-service digital marketing agency: We have experts in every marketing field, from SEO and photography to email campaigns and PPC advertising.
US-based employees: All our employees are in the US and available during standard business hours.
Data-driven strategies: We use data to build strategies and drive results.