What is hotel marketing?

Hotel marketing is the creation and execution of marketing campaigns specific to the hospitality industry.

What are the benefits of working with a digital marketing company?

Marketing firms are helpful to companies that lack the resources or experience to market their businesses. Having an outside digital marketing partner ensures that your marketing team possesses the expertise to market your hotel successfully.

What social media platforms are best for hotels or hotel managers?

Visual platforms like Instagram and TikTok are the best social media outlets for hotels because they allow you to showcase your rooms and accommodations.

Why is marketing important for hotels and inns?

Marketing is essential for any business that wants to expand its market. When done successfully, marketing can deliver targeted messaging to your audience, expand your online reach, and attract new clients and revenue.

What are content ideas for hospitality professionals?

The primary audience for hospitality companies is travelers. Great content is anything that gets people excited about staying with you or visiting your city. Consider creating travel guides, snapshots of nearby tourist destinations, or short videos with must-try restaurants.

Hotel Digital Marketing Services

Digital Marketing Services for Hotels

If you want your hotel to be among the first people find when searching online for nearby lodging, you need to invest in digital marketing and advertising.

SEO Design Chicago provides hotel advertising and marketing services for hotels across the United States. Our professional hotel advertising services can generate more bookings and revenue for your hotel, bed-and-breakfast, or hotel chain.

When it comes to promoting your hotel, SEO Design Chicago can help with the following:

SEO
Local SEO
Content Marketing
PPC Advertising
Website Design and Development
Social Media
Reputation Management

Hotel Digital Marketing Services

Don’t rely on word-of-mouth marketing to grow your hotel. We’ll develop custom marketing strategies that improve your online visibility and brand awareness so you can book more guests and stand out from competing hotels and inns.

Attract New Guests with SEO Services

Search engine optimization (SEO) is how people discover your website and learn about the amenities and rooms you offer at your hotel. There are three primary components we focus on to improve your search rankings:

On-Site: We will create quality content for your website, optimize it for competitive hospitality keywords, and improve its overall performance to boost your search ranking.
Off-Site: We will develop plans to drive organic traffic through social, PR, and other outlets.
Link Building: Link building builds your website’s authority and helps it rank higher so more people see it. Our team works to create high-quality internal and external links for your website to help boost your rankings.

Local SEO Services for Hotels

Local SEO is important for hotels, but it can be challenging to implement when you have locations nationwide. We can optimize your site for every location. Or, if you are a smaller boutique hotel or bed-and-breakfast, we can help you rank as high on Google as the large chain hotels in your area. A few ways we can boost your local recognition is through these elements:

Online Business Listings: Google still considers business listings when determining search ranking. We ensure your listings are updated on local listing sites with pertinent details like each hotel’s address and phone number. We also ensure your information is consistent across directories.
Google Business Profile: Your Google profile gets your hotel on Google Maps, a primary way for many people to find hotels in areas they’re traveling to. We ensure that your page looks professional and has all the necessary details and photos to attract more guests to your hotel.
Bing and Yahoo Optimization: Google is a dominant search tool, but some people look for hotels on alternative search engines like Bing and Yahoo. Our team ensures your hotel is optimized for all necessary search engines.

Hospitality Content Marketing

Original, engaging content helps your hotel brand stand out from competitors. Our team of marketing specialists can improve your hotel’s digital presence with valuable blog posts, videos, images, graphics, and more. A few popular content ideas for hospitality professionals include these formats:

Blog Posts: Blogs are a great place to share travel tips, highlight local attractions, and share ideas for how guests can make the most of their stay with you.
Videos: People want to see what their room and accommodations will look like before booking. We’ll help you create engaging videos showcasing everything your hotel offers.
Images: Quality photos are as important as videos for showcasing your rooms and the general atmosphere of your hotel.

Get More Bookings with Pay-Per-Click Ads

Pay-per-click marketing is one of the most cost-effective ways to boost your hotel’s bookings. Our digital advertising team creates PPC campaigns that showcase your hotel’s rooms and amenities. A few popular PPC advertising models include:

Google Ads: Google Ads get your hotel in front of a large audience, reaching people who may be traveling to one of your hotel locations.
Facebook Ads: Facebook Ads are great for hotels and hostels who want to target a specific demographic for their rooms.
Instagram Ads: If you have stunning interior design in your hotels or visually appealing amenities, you’ll want to invest in Instagram ads to build your online presence.

Web Design and Development

People primarily choose hotels based on the hotel website. Our expert website designers and developers build websites that engage visitors and convert casual scrollers into bookings.

Design: We’ll develop a hotel site that is functional, accessible, and easy to navigate.
Redesign: We can update your site design to be more visually appealing and responsive for mobile devices.
Hosting and Updates: We offer various site hosting services and updates to keep your site from crashing or running slowly.
Analytics: The work with your site doesn’t stop once it’s live. We’ll perform regular analytics to see what we can improve for optimal traffic and conversions.

Hotel Marketing with Social Media

Billions of people use social media, some searching for their next vacation stay. Our team of social media experts can handle everything from content creation to analytics to boost your bookings from social media.

Strategy: We’ll devise a social plan based on your target audience, goals, and competition to build your following and generate more bookings from social channels.
Content: Our content team can shoot videos and images to showcase your hotel and excite people about staying at your property.
Posting: We’ll connect your profiles to a scheduling tool to help you stick to a regular posting schedule.
Analytics: We run analytics to better understand what people are engaging with and what we can improve to boost your social media following.

Reputation Management Strategies

People read reviews and trust the words of past customers before they book a stay with a hotel stay. Our reputation management team mitigates negative reviews and maintains your online reputation.

Social Media Management: We use social listening tools to track what people say about your hotels across various social media channels.
Client Review Management: We monitor online reviews and engage in discussions to amplify positive sentiments and answer questions or concerns.

Considerations for Hospitality Professionals

All industries have unique challenges and considerations; the hospitality industry is no exception. As you embark on your hospitality marketing journey, consider these tips to maximize your ROI and book more rooms and suites.

- Loyalty Programs: Develop a loyalty program so customers can earn room upgrades or special perks the more they stay with you.
- Reviews: Encourage incentives for sharing reviews online to inspire other travelers to stay with you.
- Visuals: Invest in quality videos and photography to show the beauty and charm of your lodging.

SEO Design Chicago- Your Hotel Digital Marketing Agency

As a leading hospitality marketing partner, we’re dedicated to helping hospitality professionals develop and execute successful digital marketing strategies and reach their business goals. When you work with SEO Design Chicago, we guarantee:

Full transparency: We value communication and are transparent about the health and progress of your marketing solutions.
Real-time reporting: We can run real-time reports so you have insight into your marketing projects whenever you need them.
Decades of experience: We have a dedicated team of professionals with decades of online marketing experience.
Full-service digital marketing agency: We have experts in every digital marketing field to assist with your internet marketing needs.
US-based employees: All our employees are in the United States and available during standard business hours.
Data-driven strategies: Our hospitality digital marketing strategies are driven by data specific to your industry and business.