What is hot tub and pool marketing?

Pool and hot tub marketing involves developing and executing marketing solutions for businesses in the pool and spa industry.

What are the benefits of working with a marketing firm?

Many pool service companies lack the resources to develop and implement successful marketing campaigns. Working with a marketing agency or firm allows businesses to outsource their marketing tasks to professional marketers who can deliver results.

Which social media platforms are best for spa and pool businesses?

Any social platform can work for your business if you create engaging content that informs and entertains your audience. Many pool and spa professionals succeed on platforms like Instagram, where they can share pictures and short videos of their pools and other products and services.

Why is digital marketing important for hot tub and pool companies?

Digital marketing solutions drive people to your business and help you reach a larger target audience than traditional marketing approaches. A strong online presence makes it easier to generate leads and increase revenue.

What are content ideas for hot tub and pool store owners?

Content should showcase your products and services. Consider making before and after videos of pool areas you've worked on or one-pagers explaining how your spas stand out from competitors.

Digital Marketing Services for Hot Tub and Pool Store Owners

The pool and hot tub industry continues growing in the B2C and B2B sectors. As a business owner, investing in your online marketing early is essential so you can set your business apart from the competition and establish your company as a leader in the pool and spa sector.

young athletic girl takes a dip in the cold water

Our team of experts can help your spa and pool business with the following:

SEO
Local SEO
Content Creation
PPC Advertising
Website Design and Development
Social Media
Reputation Management

Hot Tub and Pool Marketing Services

Don’t rely on traditional marketing tactics or word-of-mouth to grow your business. Protect your business from getting lost in the industry growth by investing in your digital marketing and building your brand.

young woman sitting and relaxing by the whirlpool

Hot Tub and Pool SEO

Search engine optimization (SEO) is how people find your website and other business assets online. When we build SEO strategies for our clients, we focus on three primary elements:

On-site: On-site refers to everything on your website that contributes to your search engine ranking. Our team will develop quality content and optimize your site with competitive keywords to drive organic traffic.
Off-Site: Off-site is a non-website-related tactic that drives organic traffic to your site, such as PR, social media, and external links.
Link Building: Link building builds your website’s authority and helps it rank higher on result pages. Our team creates high-quality internal and external links for your website to help boost your rankings.

Local SEO

Local SEO attracts residents who are more likely to shop in your physical store or visit your business, including local businesses seeking pool construction. A few focus areas for local SEO include the following:

Online Business Listings: Google considers business listings when determining search ranking. We ensure your listings are updated on local directories with essential information like your address and phone number. We also ensure your information is consistent across directories.
Google Business Profile: Your Google profile gets your business on Google Maps. We ensure your page looks professional and has the necessary details and photos to attract more customers.
Bing and Yahoo Optimization: Google is a dominant search tool, but thousands of people use other search engines, like Bing and Yahoo. Our team ensures your website is optimized for all notable search engines.

Pool and Spa Content Creation

Your website won’t rank well without quality content. Our professional writers will develop customized content for your website to help your business stand out from competitors. Popular content pieces for spa and pool professionals include these formats:

Blogs: Share updates about your latest products, tips for maintaining your pool, or ideas for styling your pool area.
Photographs and Videos: Take professional videos and images of your work, such as before and after shots or innovative pool designs.

PPC Advertising

Pay-per-click (PPC) advertising is a cost-effective way to promote your pool and spa company. Our team can assist with creating, deploying, and analytics for any PCC campaign. Popular approaches to PPC include the following:

Google Ads: Google is one of the most popular PPC platforms. Using Google advertisements helps grow nationwide brand awareness.
Facebook/Instagram Ads: Facebook and Instagram ads allow you to share posts with an ultra-targeted audience based on the demographics of your target market.
LinkedIn Ads: LinkedIn is a great platform for growing your B2B business. It’s a great place to connect with hotel and gym owners who may need a pool update.

Website Design and Development

Web design and development are essential to converting website visitors into paying customers. Your website is the first impression for people searching online. Our web designers will create an attractive, user-friendly website or update your site to improve the functionality and user experience.

Design: Our design services ensure you have a functional and responsive website that is fast and user-friendly.
Redesign: We’ll update your design, functionality, and accessibility for better conversions.
Hosting and Updates: We provide hosting services that include plugin upgrades, SSL Certificate renewal, and daily backups.
Analytics: We’ll run analytics on your website and make updates to improve traffic and conversions.

Social Media Marketing Services

Social media allows you to connect on a personal level with your clients and customers. Our team can assist with all your social media needs, from developing posts to analyzing your profile for optimal results.

Strategy: We’ll develop a strategy that puts you on your target audience’s favorite platforms with engaging content they’ll enjoy.
Content: We’ll create content highlighting your products and services, such as pool maintenance or spa installation.
Posting: We’ll link your profiles to a scheduling tool that will post on your channels once you upload the content you want to share.
Analytics: We’ll analyze your channels and update your strategy to improve engagement.

Online Reputation Management

What people say online about your pool construction and services can influence others to choose your business over your competitors. We can help you manage your online reputation through these aspects:

Social Media Management: We can use social listening tools to track mentions of your products or business on social media. We will then engage in a positive conversation to amplify the positivity while addressing questions.
Client Review Management: We’ll share positive reviews from happy customers and engage with negative reviews to answer questions or clarify concerns.

Considerations for Pool and Hot Tub Stores

All industries come with unique considerations when promoting businesses and services. A few things to consider as a pool and spa retailer include these factors:

Referrals: Referrals are great for building your clientele. We’ll help develop a referral program encouraging clients to share their experiences and what they love about their new pool or spa.
Audience: The messaging of your marketing materials will differ depending on whether you’re talking to a business wanting pool construction or a person who wants an at-home spa. We’ll help you hone your tone and messaging to reach the right audiences.

Digital Marketing with SEO Design Chicago

SEO Design Chicago is a leader in hot tub marketing. Whether you’re looking to get more customers into a physical store or expand your B2B clientele, we’re here to help. When you work with us, we guarantee the following:

Full transparency: We practice open communication with our clients so you never feel in the dark about your marketing campaigns and the success of your marketing initiatives.
Real-time reporting: We can analyze how your campaigns are doing at any time with our real-time reporting.
Decades of experience: We have a passionate team of experts with decades of experience in their respective fields.
Experience with all-size companies: We can work with any size company, from entrepreneurs to nationwide franchises.
Full-service spa marketing agency: Our experts cover every marketing field, from graphic design and web development to email marketing and social media.
US-based employees: We have employees across the United States available during standard business hours in multiple time zones.
Data-driven strategies: We depend on data to build our marketing strategies so you can see results that matter.