What is home health marketing?

Home health marketing involves developing and executing marketing campaigns for home health providers, such as agencies and clinics.

What are the benefits of working with a home care marketing agency?

Marketing is a full-time job, and many agencies don't have the time or resources to develop a successful marketing plan. Marketing companies allow you to outsource your marketing needs and remove the stress of marketing your home care business so you can focus on caring for your clients.

What social media platforms are best for home health providers?

The social media platforms you use depend on the audience you're trying to reach. Most care professionals work with seniors and opt for platforms like Facebook, where the average user is older than others. You can also use platforms like LinkedIn or Instagram to find more caregivers.

Why is digital marketing important for home care companies?

Marketing educates people on the benefits of home care and how they can stay safe at home while they age. It also informs people about your services and how someone can become a home care client.

What are some content ideas for home care providers and caregivers?

Home care providers find educational content about healthy aging most valuable for their clients. You can share information about healthy living through blog posts, short videos, webinars, or infographics.

Home Health Marketing Services

Digital Marketing for Home Health Care

The home care industry is growing as the Baby Boomer generation ages into their golden years. If you’re a home care provider, now is the best time to invest in digital marketing strategies to set your business apart from competing agencies.

SEO Design Chicago works with nationwide home care providers, helping them grow their business by attracting more clients. Our team of experts can help your home health agency with the following:

SEO
Local SEO
Content Creation
PPC Advertising
Web Design and Development
Social Media
Reputation Management

Home Care Marketing Services

Your marketing efforts are not just an investment in your business but also an investment in the senior community you serve. Marketing helps more seniors discover your home care services, giving them more options to lead a quality life as they age.

Home Care SEO Services

Search engine optimization (SEO) drives potential clients to your website and other online assets. Our SEO strategies focus on creating valuable and informative content, optimizing your site with competitive keywords, and updating your online user experience to improve your search ranking.

We focus on these main components:

On-Site: We will write your web copy with relevant keywords and ensure your web content follows SEO protocols to improve your ranking on search result pages.
Off-Site: We will develop strategies to drive organic traffic to your website through backlinks, PR, and social media.
Link Building: We will fix broken links and add quality inbound and outbound links to your site.

Local SEO for Home Care Agencies

Local SEO builds brand awareness with locals most likely to need your home care services. Our team will boost your local SEO through the following:

Online Business Listings: We’ll put your agency’s essential information on all relevant business listings and directories.
Google Business Profile: Google Business pages add your agency to Google Maps so more people can find you. We will optimize your Google Business Profile with keywords to drive more traffic to your page.
Bing and Yahoo Optimization: We optimize websites for all relevant search engines, including Bing and Yahoo.

Home Care Content Marketing

Home care marketing wouldn’t be effective without content. Engaging content drives seniors and families to your website and strengthens your internet presence. Our team will create and publish content that provides value and compels people to consider home care a viable option as they age. Popular types of home care content include these formats:

Blog Posts: Blogs are a great place to share healthy aging tips and information on home care.
Emails: Clients’ families often want to know how their loved ones are under your care. We can help you keep your clients’ families updated with automated email reports and newsletters.
Case Studies: Share success stories from past and present clients who had a better quality of life with your care.
Infographics: If you want to share complex health information, we’ll design an easy-to-read infographic for your audience.

PPC Advertising

Pay-per-click (PPC) advertising is a cost-effective way to promote your home care business. Our team can assist with creating, deploying, and analyzing any PPC campaign. Popular approaches to PPC include the following:

Google Ads: Google is one of the most popular PPC platforms. Home care franchises often use Google advertisements to grow nationwide brand recognition.
Facebook/Instagram Ads: Facebook and Instagram ads are the easiest way to attract clients and promote your care services.
LinkedIn Ads: LinkedIn is often overlooked, but it’s a great platform for finding new caregivers or positioning your agency as a leader in home care.

Website Design and Development

Web design and development are essential for an effective home care marketing strategy. Your website is often your first impression to prospective clients. Our designers will create an attractive, user-friendly website to reach your target audience and convert visitors into new clients.

Design: Our designers will create a functional and responsive website that is fast and user-friendly.
Redesign: We can update your site’s design, usability, and functionality to increase traffic, engagement, and conversions.
Hosting and Updates: We offer hosting services that include plugin upgrades, SSL certificate renewal, and daily backups.
Analytics: We’ll run analytics to understand what’s working on your site and what we can improve to help you attract more qualified leads.

Social Media Marketing Services

Social media is a fun way to grow your online presence and connect with clients. Our team can help with these social media elements:

Strategy: We’ll build a strategy for what platforms to use and best practices for engaging with your followers to build a reputable brand online.
Content: We will create engaging graphics, videos, and captions for all your social platforms.
Posting: We will link your accounts to a scheduling tool to automatically post your content.
Analytics: We run analytics on your profiles to see where we can improve your strategy and approach to social.

Senior Care Reputation Management

Your online reputation can make or break your business. To grow your agency, you need to take control of online conversations. We can assist with these strategies:

Social Media Management: We use tools to see what people say about your agency and caregivers on social media. We engage in those conversations to keep discussions positive and informative.
Client Review Management: We monitor online reviews, sharing the positive ones while answering any questions and concerns for your online community.

Considerations for Home Care Agencies

All industries come with their unique challenges when marketing a business. As you build your first home care marketing strategy, consider these ideas:

- Referral Programs: Referral programs build your client base by encouraging current clients to refer your services to friends and family. Referrals are also a great way to build your brand reputation as a reliable and trustworthy care provider.
- Educational Content: Educational content about in-home care and healthy living improves your search rankings and provides value to your clients.
- Marketing to Families: Often, with home care marketing, you’re marketing your services to adult children of seniors who need help caring for their loved ones. You want to create content that speaks to a younger audience and senior clients.

Home Health Marketing Solutions with SEO Design Chicago

SEO Design Chicago is a professional team of home care marketing specialists who develop digital marketing strategies for home care agencies to scale their business. When you work with us, we guarantee the following:

Full transparency: We openly communicate with clients so they always understand the status of their projects.
Real-time reporting: We pull reports in real-time, allowing us to make quick and effective updates for quality results.
Decades of experience: Our talented team has decades of experience in various types of healthcare marketing, including home health and senior care.
Full-service agency: We’re a full-service marketing firm with experts in every marketing field, from email marketing and social media to website design and digital advertising.
Experiences with all-size companies: We have experience scaling home health businesses of all sizes.
US-based employees: Our team is in the United States and available during standard business hours.
Data-driven strategies: We use data from your business and industry to create effective strategies that drive results.