What is home building marketing?

Home building marketing is the development and execution of marketing campaigns for home construction and design companies.

What are the benefits of working with a marketing firm?

Marketing takes time and resources, something that not all home design and construction companies have. Hiring a marketing firm means you have a professional marketing team on-call to assist with all of your marketing efforts.

Which social media platforms are best for home builders?

Videos and photographs are essential for selling homes and home-building services. Platforms like Instagram are perfect for home builders because they allow you to showcase your work to potential customers.

Why is digital marketing important for home building businesses?

Most digital marketing approaches are forms of inbound marketing, meaning they attract customers to you instead of depending on a sales team for lead generation. Online marketing broadens your target audience and helps you attract clients you wouldn't have found organically.

What are content ideas for home builders?

The best content is visual pieces that highlight your work. Consider doing video testimonials with satisfied clients, professional photoshoots for a before and after redesign, or video walk-throughs of your favorite projects.

Advertising and Marketing Services for Home Builders

Digital Marketing Services for Home Builders

As a home builder, you help homeowners turn their dream house into a reality. As an expert marketing company, we help businesses like yours find new clients through online marketing solutions. Our team of experts can help your home building company with the following:

SEO
Local SEO
Content Creation
PPC Advertising
Website Design and Development
Social Media
Reputation Management

Home Builder Marketing Services

If you want to stand out from the large home construction companies and build a trustworthy brand that clients can depend on, then it’s time to invest in your online marketing.

Search Engine Optimization for Home Builders

Boost your search engine rankings with SEO. Our home builder SEO strategy includes creating valuable content, optimizing your website with competitive keywords, and updating your site’s user experience for higher search engine rankings. A few of our approaches to improve SEO for home builders include these components:

On-Site: On-page or on-site means optimizing your home builder website with relevant keywords to make it easier for prospective clients to find your business online.
Off-Site: Off-page drives organic traffic to your site through outlets like social media engagement and PR outreach.
Link Building: You need quality internal and external links to build your site’s authority. If you have broken links on your website, it hurts your search rankings. We find broken links on your website and add quality links throughout your site.

Local SEO for Home Builders

Local SEO targets people in your geographical area. Boosting your site’s ranking in your community gives you more access to qualified leads who may be interested in building their own house. A few ways we can boost your local reach are through these elements:

Online Business Listings: We list your company information on all relevant websites and directories to improve your search ranking.
Google Business Profile: A Google Business profile adds your business to Google Maps. We will optimize your Google Business Profile with keywords to boost organic traffic.
Bing and Yahoo Optimization: Google is popular, but it’s not the only search engine people use. We ensure your online assets are optimized for all search engines, including Bing and Yahoo.

Content Creation for Home Building Companies

Content marketing is king in the digital age and is essential to growing your business. Content drives people to your website and builds trust with your potential clients. Quality content can also help you get more qualified leads. Our team can write and publish custom content that appeals to your audience. Popular content for construction and building businesses include these formats:

Blogs: Share tips, ideas, industry news, and trends with your audience and clients with well-written and researched blog posts.
Case Studies: There’s no better marketing tactic than a case study from a happy customer living in their dream home designed and built by your company.
Email Marketing: Move your qualified leads through your sales funnel with automated email marketing campaigns.

PPC Advertising

Pay-per-click (PPC) advertising is a cost-effective way to promote your business and drive traffic to your website. With PPC services, you only pay when someone interacts with your ad, unlike other paid advertising, where you’re paying upfront and hoping it delivers a good ROI. It is also a great way to quickly increase your online presence and build brand recognition. Common pay-per-click approaches include the following:

Google Ads: Google ads are a great option if you’re looking to expand your audience and build a well-known brand.
Facebook Ads: Facebook ads are beneficial for creating targeted marketing campaigns and reaching those most likely to invest in your custom home building services.
Linked Ads: LinkedIn is often overlooked by builders, but promoting your services on LinkedIn is a great way to connect with other industry professionals who may be interested in partnerships.

Website Design and Development

If you want to get more leads, then you need a quality website that helps your business stand out from competitors. Our expert website designers and developers build websites that engage visitors and convert casual scrollers into customers. We can help with these services:

Design: We develop landing pages and content pages that are functional, accessible, and easy to navigate.
Redesign: We can update your site design to be more visually appealing and responsive for mobile devices.
Hosting and Updates: We offer various hosting services and updates to keep your site safe and running smoothly.
Analytics: We’ll perform regular analytics to see what we can improve for optimal traffic and conversions.

Social Media Marketing Services

Social media is essential to internet marketing success. Social media allows you to connect and build relationships with your target audience. Our team can assist with all your social media needs, from developing posts to analyzing your profile to attract more followers.

Strategy: We’ll develop a strategy that puts you on platforms with people interested in working with your custom home building business.
Content: We’ll create engaging content showing why you are the best home builder for your audience.
Posting: We’ll link your profiles to a scheduling tool that will post on your channels to streamline posting.
Analytics: We’ll analyze your social presence and update your strategy for optimal results.

Reputation Management

Reputation management helps you understand what people say about your business and services online. It can also bring your attention to concerns, feedback, or content gaps. We help home builders manage online reputations through these strategies:

Social Media Management: Using social listening tools, we can track when your business is mentioned on social. We engage in positive conversations to amplify your services while addressing questions or concerns.
Client Review Management: Positive reviews are perfect for sharing on your website or social media to emphasize your skill as a home builder. We can also help respond to questions and feedback posted on your reviews.

Considerations for Home Builders

There’s a lot to ponder when it comes to marketing a home building business. As you start to develop your marketing plans, take the following factors into consideration:

Referrals: Lean into happy customers and ask them for referrals. If they don’t have someone to personally refer, make sure you’re getting video and written testimonials to share on your website and social media channels.
Partnerships: Consider building your brand awareness through partnerships with home brands. You can even partner with an interior design firm or furniture company and offer each other’s clients discounts to encourage growth for both businesses. Some home builders also find success in partnerships with real estate agents who can connect you with home buyers.
Education: Create educational materials about what it’s like working with a home builder and educating your audience on your services and expertise.

Digital Marketing for Home Builders with SEO Design Chicago

SEO Design Chicago is a leading home builder marketing agency helping builders generate leads and grow their business through online marketing. When you work with us, we guarantee the following:

Full transparency: We pride ourselves on open communication with clients, so you are never left guessing the status of your marketing projects.
Real-time reporting: We run reports in real-time to assess the health of each project and make quick changes for optimal results.
Decades of experience: Our team comes with decades of experience across various marketing fields and industries.
Experience with all-size companies: We have worked with all-size companies, from startups and entrepreneurs to nationwide brands.
Full-service marketing agency: Our team specializes in every area of digital marketing, from marketing automation to web development.
US-based employees: All employees are in the US and available to help during standard business hours.
Data-driven strategies: We collect data from the home building industry and competitors to create effective strategies.