What is hobby shop marketing?

Hobby shop marketing is the development and execution of marketing materials to help you market your hobby shop.

What are the benefits of working with a marketing firm?

Working with a professional firm or agency allows you to outsource your marketing needs so you can focus on other aspects of your business.

Which social platforms are best for hobby shops?

Any social platform that allows you to connect with clients can be successful. Many shops find success on social media platforms like Facebook and Instagram.

Why is digital marketing important for hobby stores?

Digital marketing builds brand recognition and lets collectors and hobbyists know that you run a credible shop with valuable stock at fair prices.

Hobby Shop Marketing Services

Digital Marketing Services for Hobby Shops

The toy and hobby market in the United States is estimated to be worth about $68 billion and is growing. Having such a robust industry is exciting for hobby shop owners because it means a large customer base to tap into. However, it also means standing out from local and national competition if you want your business to succeed.

At SEO Design Chicago, we provide hobby shop marketing services to help hobby and toy businesses attract more customers and improve sales. We’re a full-service team that can provide support with the following:

SEO
Local SEO
Content Creation
PPC Advertising
Website Design and Development
Social Media
Reputation Management

Hobby Shop Marketing Solutions

Whether you’re a specialized store or general shop, our expert marketers can streamline your marketing efforts and drive more shoppers to your physical or online store.

SEO for Hobby Shops

Search engine optimization is one of the best ways for hobby shop businesses to attract more customers. Since most shops cater to a specific type of clientele, you can use keywords and content optimization to help hobbyists find you online. Our approach to boosting your search engine ranking includes these components:

On-Site: On-site or on-page is everything on your website and online assets that can improve your search rankings, most notably ensuring you’re using competitive keywords.
Off-Site: Off-site or off-page are approaches outside of your company website to attract organic traffic, such as social media and PR.
Link Building: Link building builds your site’s authority. We’ll find broken links on your website and add new, quality internal and external links.

Local SEO

Most hobby shops are local stores that serve their communities. Local SEO targets local customers who are more likely to shop at your physical location. We can improve your local reach through these elements:

Online Business Listings: People can find your hobby shop online if it’s listed on relevant directories with updated information, such as location and contact details. We can ensure that your shop is listed in all directories and online business listings.
Google Business Profile: Every hobby shop needs an updated Google Business Profile. Our team will claim and optimize your profile with competitive keywords.
Bing and Yahoo Optimization: Google is not the only search engine people use to find nearby hobby stores. Our team will optimize your website for all search engines, including Bing and Yahoo.

Hobby Shop Content Creation

If you want your website to stand out, you need to provide customers with valuable and unique content. With our content creation services, we can create videos, blogs, and other assets for your website and social platforms that display your inventory and showcase clients’ specific hobbies. Popular types of content for hobby shops include these formats:

Blogs: Blog posts are a great place to showcase your unique inventory or highlight special collections that may interest your shoppers
Photos: Share professional images of what you carry in your shop to get people excited about coming to your store.
Collector News: Offer insights through blogs or videos on collector news and industry trends.

PPC Advertising

PPC advertising is a cost-effective way to get your inventory in front of the right collectors and hobbyists. Whether you sell model airplanes, model trains, Pokemon cards, or baseball cards, we can narrow down your audience with cost-effective pay-per-click advertisements.

Google Ads: If you’re looking to reach a broader audience, there’s no better place for an advertisement than Google. We’ll develop and place promotional materials to sell your inventory and drive more buyers to your shop.
Facebook Ads: Many of your potential customers are on Facebook looking for the items you have to sell. Our Facebook advertisements connect you with the right buyers by allowing for specific targeting of your audience.
Instagram Ads: Connect with more clients in a fun and conversational way with paid promotions on Instagram.

Website Design and Development

It’s amazing to have a brick-and-mortar shop, but your hobby shop needs a home online, too. Our expert web designers and developers create a website for your hobby shop that will show off your inventory and welcome new buyers. We can assist with these services:

Design: Our designers create functional and responsive websites that are fast and user-friendly.
Redesign: An updated website’s design improves usability and functionality to increase traffic, engagement, and conversions.
Hosting and Updates: We offer website hosting services, including plugin upgrades, SSL Certificate renewal, and daily backups.
Analytics: We’ll analyze your site to determine what improvements are needed to increase conversions and sell more of your inventory.

Social Media Marketing Services

Many hobby shops aren’t taking advantage of social media. Platforms like Facebook, Instagram, and Pinterest are great places to connect with your clients. Our team can help with all your social needs, including these aspects:

Strategy: Our team will develop a strategy that addresses which platforms are best for your business and what your target audience wants to see.
Content: Our writers, photographers, designers, and videographers will create visually appealing assets for all your social channels.
Posting: We’ll link your accounts with a scheduling tool to help you stick to a regular posting schedule.
Analytics: We will analyze your accounts to improve your strategy and build your following.

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Reputation Management

What people say about your shop can drive more people to your stores or deter them from making a purchase. We help control online conversations to maintain a positive online presence for your business with reputation management.

Social Media Management: We track what people say about your shop on social using social listening tools. We engage in positive conversations while also addressing questions and concerns.
Client Review Management: We interact with online reviews to amplify positive comments while addressing negative feedback.

Considerations for Hobby Shops

All industries have unique challenges and considerations when promoting businesses. The hobby industry is no exception. Consider these ideas as you build your marketing strategies:

Have an e-commerce site: Hobby shops are in the retail business and rely on their physical shop for sales. However, if you want to grow your revenue, you need to build an online store and cater to online shoppers. We offer e-commerce website integrations for hobby shops so that brick-and-mortar shops can begin selling their products online.
Invest in email marketing: One of the best ways for hobby shops to move products is to retarget existing customers. Email is an excellent way to tell your customers about new products, special offers, promotional deals, and events. We can help build email campaigns to market your hobby shop.

Digital Marketing with SEO Design Chicago

SEO Design Chicago is a leading marketing firm helping individuals market their hobby shop businesses. When you work with us, we guarantee the following:

Full transparency: We thrive on open communication to ensure clients always know the status of their campaigns and projects.
Real-time reporting: We run reports in real-time to understand what’s working and what we can improve for the most promising results.
Decades of experience: We have an experienced team of marketers with decades of expertise.
Experience with all-size companies: We work with all-size hobby shops across the country. No matter what you sell, our team is ready to improve your sales.
Full-service agency: We are a full-service marketing agency with experts across all marketing fields.
US-based employees: We have a US-based team available during standard business hours.
Data-driven strategies: We use data from the hobby industry and competitor shops to devise effective marketing strategies that drive results.