What is gold buyer marketing?

Gold buyer marketing is a unique approach to promoting a gold-buying company to attract more clients.

What are the benefits of working with a digital marketing agency?

Many gold buyers don't have the time and resources to run a successful marketing campaign on their own. Working with a marketing agency allows companies to outsource their marketing needs so they can focus on other aspects of their business.

Why is digital marketing important for gold buyers?

Gold buyers should invest in digital marketing because it puts their businesses online for more people to find. The more of an online presence a business has, the more clients it can acquire.

What are some content ideas for gold buyers?

Many gold buyers find success with educational content. Consider writing blog posts or making a short video about the gold buying process, what people can expect when they sell to you, and what you look for when pricing a piece.

How can gold buyers stand out from the competition?

Standing out is all about showing what makes your business unique. Use your marketing to show potential clients why they should choose you instead of another gold buyer. You can show that you offer fair prices, take unique gold pieces, have buyback options, or provide exceptional customer service.

Digital Marketing Services for Gold Buyers

Gold Buyers Marketing

SEO Design Chicago helps jewelry and gold buyers grow their businesses with digital marketing. We’re more than an SEO company. We’re a full-service marketing agency that can help take your gold-buying business to the next level.

Our expert marketing team specializes in the following:

SEO
Local SEO
Web Design and Development
PPC Marketing
Content Marketing
Social Media
Reputation Management

Digital Marketing Solutions for Gold Buyers and Dealers

Don’t rely on traditional marketing to help you buy and sell more gold items. Invest in digital marketing to elevate your business.

SEO for Gold Buyers

The best way to drive organic traffic to your website is with a custom search engine optimization strategy. Our SEO team will audit your website and establish an SEO campaign to boost your traffic, engagement, and conversions. A few of the common components we assess include:

On-Page SEO: We discover competitive keywords for your site and ensure you’re using SEO essentials to improve your rank on search result pages.
Off-Page SEO: SEO is more than using the right keywords. Increasing traffic to your website involves more than optimizing it. We develop off-page strategies, such as PR and social, to expand your reach and build your audience.
Link Building: We place quality external and internal links on your website to improve its authority and achieve higher search result rankings.

Local SEO Services

Build rapport with potential clients in your geographical area with a personalized local SEO strategy. Local SEO focuses on attracting residential clients who are most likely to sell gold to your business. We can help improve your local reach through these elements:

Online Business Listings: We put your business’s essential information on all relevant online directories and listings.
Google Business Profile: We create and update Google Business Profiles, complete with essential contact information and competitive keywords.
Bing and Yahoo Local Search: We optimize websites and online assets for all relevant local searches, including those made on Bing and Yahoo.

Website Design and Development

A functional website is key to having a successful online marketing campaign. We have an exceptional team of designers and developers who can build you a new website or update an existing one. Our design and development services include:

Design: We design visually appealing websites that fit your brand and are user-friendly.
Redesign: We’ll update an existing website to make it more functional, accessible, and responsive.
Hosting: We can host your website and regularly update it to ensure it’s secure and running smoothly.
Analytics: We regularly analyze your website and make changes to improve traffic, engagement, and conversions.

PPC Advertising

Pay-per-click advertising is a budget-friendly way for gold buyers to promote their business and services. We offer PPC management services to help you develop and execute effective PPC campaigns and find more customers. Popular types of PPC ads include the following:

Google Ads: Expand your reach by promoting your business through Google advertisements.
Facebook Ads: Develop targeted ads to reach people most likely to sell precious metals with promoted Facebook and Instagram posts.
LinkedIn Ads: Position your gold-buying business as a leader in the industry with advertisements on LinkedIn.

Content Marketing Services

If you want more qualified leads to come to your website, you’ll need unique content to attract and engage visitors. Our creative team can help with everything from blog posts and images to videos and graphics to share across your site and social media channels. A few popular types of content for gold buyers include these formats:

Blogs: Share tips and insights for your audience on buying and selling precious metals with custom blog posts.
Videos: Create short and long-form videos showing unique gold pieces you’ve acquired or how to tell real from fake gold.
Case Studies: Share success stories from happy sellers who find your gold pricing fair and have had a pleasant experience selling to you.

Social Media Marketing

Social media is a wonderful way to connect with your audience and find more customers interested in selling and buying gold. Our team will handle all your social media needs from strategy to analytics.

Strategy: We’ll discover which social media platforms your target audience uses and what content they enjoy.
Content: We’ll create graphics, captions, and images that engage your followers.
Posting: We’ll set your profiles up with a scheduling tool to help your post more regularly.
Analytics: We’ll regularly analyze your social media channels and make strategy improvements to boost your engagement and following.

Reputation Management

People often search for businesses online and use reviews to decide whether to become customers. Our reputation management services help ensure that your gold-buying business is portrayed in a positive and accurate light.

Social Media Management: We use social listening tools to track what people say about your gold-buying business on social media. We’ll engage in conversations to amplify the positivity and clarify concerns.
Online Review Management: We review your online reviews, respond to questions and feedback, and thank clients who leave positive reviews.

Considerations for Gold Buyers

Every industry presents unique challenges and opportunities when marketing businesses. Consider the following as you build your online marketing campaigns for your gold-buying business.

Understand why people are selling their gold items. There are many reasons why someone decides to sell gold. Often, people sell gold jewelry and other items because they are in a financial bind. Approach your marketing materials with kindness and empathy to ensure customers are getting a fair price for their precious metals.
Be transparent about your services. Every gold buyer has different terms and conditions when buying gold. In your marketing materials, be transparent with clients about your buying process and what they can expect when selling to you.

Digital Marketing Services with SEO Design Chicago

SEO Design Chicago is a leading digital marketing agency helping gold buyers and dealers grow their businesses. When you partner with SEO Design Chicago, we guarantee:

Transparency: You’ll always know the status and health of all your marketing projects.
Experience: Our team has decades of experience working with companies of all sizes across various industries.
Real-Time Data: We can pull reports of your marketing projects in real time to understand how everything is performing and make quick changes for optimal results.
Full-Service Marketing: We have marketing experts across all digital marketing fields, including web development, copywriting, email marketing, and graphic design.
Data-Driven Strategies: We use industry and competitor data to create marketing strategies that drive results.
US-Based Team: We have an amazing team across the United States ready to assist clients during standard business hours.