What is geneticist marketing?

Geneticist marketing involves developing and executing marketing projects to promote a genetics business. This approach aims to build brand awareness, promote clinic services, or showcase research.

What are the benefits of working with a marketing agency?

Marketing firms are professionals who can help grow your practice. They'll handle all the marketing so you can focus on other aspects of your business or research, such as caring for your clients.

What are the best marketing tactics for geneticists?

Education is one of the best tactics for genetic specialists. Educational marketing can include writing whitepapers or publishing blogs about the benefits of genetic testing. It can also include speaking engagements, conference presentations, and research proposals.

Why is online marketing important for genetic practices?

Online marketing helps businesses establish a strong internet presence. This makes it easier for businesses to reach a global market, build brand awareness, and generate more leads.

What are some content ideas for geneticists?

Informational content is some of the most effective content for geneticists. You can write a blog post about genetic diseases or create a one-pager explaining all the information genetic data can provide patients.

Digital Marketing Services for Geneticists

Geneticist Marketing Services

Don’t rely on word-of-mouth to grow your genetics company. Invest in digital marketing and watch your business grow, attract new clients, and flourish online.

At SEO Design Chicago, we work with geneticists and other healthcare providers nationwide, helping them expand their digital reach. We can assist your practice with the following:

SEO
Local SEO
Web Design and Development
PPC Advertising
Content Marketing
Social Media
Reputation Management

Digital Marketing Strategies for Geneticists

There are endless ways to use online marketing to grow your genetics business. Whether you’re looking to improve your online reach, build a better website, or grow your online presence, the team at SEO Design Chicago is here to help.

SEO

Search engine optimization (SEO) drives potential clients to your website. Our SEO strategies focus on creating valuable and informative content, optimizing your site with competitive keywords, and updating your online user experience to improve your search ranking. The three main primary components we focus on include:

On-Page: We will add competitive keywords to your site and ensure it contains other SEO essentials to improve your search engine ranking.
Off-Page: We’ll develop strategies outside of your website, such as PR and social strategies, to drive more organic traffic to it.
Link Building: We’ll ensure your website contains quality internal and external links.

Local SEO for Genetics Companies

Local SEO attracts locals to your brand who are most likely to need your services. We will boost your geographical area ranking to attract more qualified clients through these elements:

Google Business Profile: We can create or update a Google Business Profile that provides potential clients with essential business information and allows your clinic to appear on Google Maps.
Online Business Listing: We will place your address, contact information, and website on all relevant online business listings and directories.
Bing and Yahoo Local Search: We optimize website and online assets for all search engines, including local searches made on Yahoo and Bing.

Website Design and Development

Web design and development are essential to any online marketing campaign. Your website is the first impression for people searching for genetic services. Our web designers will create an attractive, user-friendly website or update it for a more approachable look.

Design: We design visually appealing websites that are functional and user-friendly.
Redesign: We can improve existing websites to make them more accessible and responsive.
Hosting: We can host your website and provide updates to keep it secure and running smoothly.
Analytics: We pull regular reports on your site and make changes to improve traffic and conversions.

PPC Marketing

Pay-per-click (PPC) advertising is a cost-effective way to promote your business. With PPC services, you only pay when someone interacts with your ad. It is also a great way to increase your online presence and build brand recognition. Common PPC campaigns for genetic professionals include:

Google Ads: Expand your online reach by promoting your genetics business directly on Google with Google Ads.
Facebook and Instagram Ads: Develop targeted ads for specific demographics most in need of genetic services with Facebook and Instagram ads.
LinkedIn Ads: Position yourself as a leader in genomics with ads on LinkedIn.

Content Marketing Services

If you want your website to stand out to potential clients and search engines, you need to publish original content on your website regularly. Our writers come with decades of experience writing custom healthcare and science content. A few effective content ideas for genetic brands include:

Blogs: Share educational information about genetic testing or what people can learn from genetic data through blog posts.
Videos: Share behind-the-scenes footage of your clinic with short- or long-form videos to give people an inside look at what to expect from an appointment.
Case Studies: Share uplifting stories from past clients who have benefited from working with your genetics company.

Social Media

Billions of people use social media, making it the optimal place to build brand awareness for your business. Our social media experts can handle everything from content creation to analytics to attract qualified leads and boost your bookings.

Strategy: We discover which platforms your target audience uses and which content registers with them.
Content: We develop educational and valuable content to help you find more customers and patients.
Posting: We can link your profiles to a scheduling tool to help you stick to a posting schedule for optimal engagement.
Analytics: We’ll regularly review your analytics and make updates to improve your reach and engagement.

Reputation Management

Your online reputation can make or break your genetic business. To grow your brand and online reputation, you need to take control of online conversations. We can assist in positioning your business in a positive light with these strategies:

Social Media Management: We monitor what people say about your business online across all social platforms. We engage in conversations to amplify the positive and answer questions.
Client Review Management: We review online client reviews, respond to feedback, and share positive patient experiences.

Considerations for Genetics Companies

Every industry comes with unique challenges and opportunities when promoting a business. If you want to make the most of your marketing efforts, consider these tips:

Explain your services: Not everyone knows what a genetics company does or why they should schedule an appointment with a geneticist. Create marketing materials that share your services, educate your audiences on genetics, and explain the benefits of working with a geneticist.
Show empathy: People can be nervous or uncomfortable in medical clinics, especially if they’re new to genetic testing. Portray empathy and compassion in your marketing materials to make individuals feel comfortable, safe, and respected in your space.

Digital Marketing Strategies with SEO Design Chicago

SEO Design Chicago is a leading marketing agency helping geneticists and doctors grow their practices. When you partner with us, we guarantee:

Full transparency: We take communication seriously and will always keep you updated on the status and health of your marketing projects.
Real-time reporting: We pull reports in real time and make quick updates to your marketing plans for optimal results.
Decades of experience: We have decades of experience working in various marketing fields and with professionals from tons of industries.
Experience with clinics of all sizes: We’ve worked with small clinics and nationwide brands and understand the marketing nuances for each.
Full-service digital marketing agency: We’re a full-service agency with experts to assist in all your marketing needs.
Data-driven strategies: We use industry and competitor data to develop strategies that drive results.
US-based employees: Our employees are located across the United States and are available to assist you during standard business hours.