What is furniture upholstery marketing?

Furniture upholstery marketing is a unique marketing approach that helps upholsterers and furniture shops promote their businesses, find more customers, and build their brands.

Why is digital marketing essential for furniture upholstery businesses?

Digital marketing puts the furniture upholstery business online so more people can discover their products and services.

What are the benefits of working with a digital marketing firm?

Resources, time, and marketing knowledge are essential to running a successful marketing campaign. Working with a digital marketing firm allows shops to outsource their marketing to experts so they can focus on other aspects of their business.

What are content ideas for a furniture upholstery professional?

Successful content for furniture upholstery shops highlights your work. Shoot videos of yourself working on a project, share before-and-afters of your favorite pieces, and take professional photos of finished projects to share with your audience.

How can furniture upholstery companies stand out from competitors?

Furniture upholstery professionals should focus on showing the personal touches in projects. Showing what makes your work special is a great way to stand out and get people excited about working with you.

Furniture Upholstery Marketing Services

The furniture upholstery industry is competitive, and every business needs a way to stand out from competitors. At SEO Design Chicago, we offer a combination of content creation, web development, and other online marketing techniques to help your upholstery business book new projects and increase your revenue.

manager directing male workers carrying armchair

Our team of experts specialize in the following:

SEO
Local SEO
Website Design and Development
Content Marketing
PPC Advertising
Social Media
Reputation Management

Digital Marketing Solutions for Furniture Upholstery Shops

Your digital marketing is an investment in your business growth. Whether you’re a solo upholstery professional or running a nationwide furniture repair brand, our marketing agency can help you with all your online marketing needs.

Custom SEO Strategy

Search engine optimization (SEO) is essential for attracting potential customers to your business. Our SEO strategies include auditing your site, creating valuable and informative content, optimizing your website with relevant keywords, and updating your site’s user experience to achieve the highest possible ranking on search engine result pages. Other SEO essentials we focus on include:

On-Page: Our team conducts keyword research to discover what words and phrases your target audience uses. We’ll add these keywords to your website and ensure your site includes other SEO essentials to improve your search engine rankings.
Off-Page: We’ll develop strategies outside of your website to drive more organic traffic to your business.
Link Building: We can help improve your site’s authority by inserting quality external and internal links throughout your website.

Local SEO for Furniture Upholstery Stores

SEO helps people find your upholstery business online. Local SEO focuses on attracting local customers in need of your upholstery services by boosting your business in search results. A few ways to boost your online presence in your geographical region include these elements:

Online Business Listings: Getting your shop’s essential information on relevant business listings and directories is an easy way to improve your local reach.
Google Business Profile: Having an updated Google Business Profile with competitive keywords helps more clients find your shop and puts your business on Google Maps.
Bing and Yahoo Local Search: Having a site optimized for local searches from Bing and Yahoo expands your geographical reach.

Website Design and Development

Web design and development are essential to growing your upholstery business. Your website is often the first thing potential clients discover when searching for nearby upholstery service providers. Our web designers will help you make a great first impression with an attractive, user-friendly website. We can also update your existing site to be more modern or have additional features. Design and development services include:

Design: We design beautiful websites that are professional, user-friendly, and functional.
Redesign: We can update any website to make it more functional, responsive, and accessible.
Hosting: We host websites and perform regular updates to keep sites secure and running smoothly.
Analytics: We check the analytics of sites and make changes to improve conversion rates and traffic.

Furniture Upholstery Content Marketing

If you want to attract new clients, you’ll need to publish unique furniture upholstery content on your website and social media. Our team will create compelling, custom content for your upholstery website, helping you develop a relationship with your audience and attract more traffic. Popular forms of content we can assist with include these formats:

Blogs: Our writers will create unique blog posts for your business around upholstery trends, how-tos for small at-home projects, and care tips for keeping your newly upholstered item looking fresh.
Videos: Our videographers will create videos showing different projects you’ve completed and introducing your audience to your team.
Photography: Our photographers will shoot quality photos showcasing your upholstery services.

social media content for furniture customers

PPC Advertising

Pay-per-click (PPC) is an advertising approach where you only pay when someone clicks on your ad. This budget-friendly promotion style brings you more qualified leads without having to spend tons of ad dollars. Popular PPC campaigns for upholstery shops include:

Google Ads: Promoting your upholstery services on Google is a great way to expand your reach and find new clients.
Instagram and Facebook Ads: Developing ads on Facebook and Instagram can help you solidify your upholstery brand on social media.
LinkedIn Ads: Advertising on LinkedIn positions your business as a trendsetter in the furniture upholstery industry.

Social Media

One of the key elements to growing your online visibility is to be active on social media. We have a talented team of social media professionals who can customize a social media strategy for your upholstery business to help you connect with more people who may be interested in your products and services. We handle everything, including these aspects:

Strategy: We develop a plan for your social media platforms that explains where and what to post for the best engagement.
Content: Our team of creatives will develop custom upholstery content for you to share across all your channels.
Posting: We can help you post more consistently on social media by linking your profiles to a posting tool.
Analytics: We’ll review your social media analytics and update your strategy to improve engagement.

Reputation Management

What people say about your upholstery shop can help and hinder your business. We aim to ensure your brand remains reputable and true to your business through reputation management. We specialize in two types of reputation management:

Social Media Management: We use social listening tools to track what people say about your upholstery business on social media. We’ll also engage in online conversations to ensure your business is portrayed positively.
Online Review Management: We monitor customer reviews on your website, Google, and other review sites. We share positive reviews and respond to any questions, feedback, or concerns.

Considerations for Furniture Upholstery Shops

Every industry has unique marketing challenges and opportunities to consider if they want to successfully promote and grow a business. Keep the following in mind as you develop your upholstery marketing plans.

Lean Into Referrals: Ask happy clients to share your information with friends, and consider offering them an incentive, such as discounted repair work or a percentage off the latest project.
Show Off Past Work: People will go to a furniture upholstery shop that does good work. Consistently showcase projects on your website and social media channels.
Highlight Your Services: If you offer services other than upholstery work, such as repair services, include that in your marketing materials to attract more potential customers.

Digital Marketing Services with SEO Design Chicago

SEO Design Chicago is a leading marketing agency that helps upholstery businesses find more customers and grow their businesses. Partnering with us means you’ll get the following:

Transparency: We pride ourselves on being transparent with clients and keeping them informed about the status and health of their marketing projects.
Experience: Our skilled team has decades of experience in marketing companies of all sizes and from various industries.
Real-Time Reporting: Our real-time reporting allows us to make quick updates to marketing strategies for optimal results.
Data-Driven Strategies: We develop marketing plans based on data to provide clients with the results they deserve.
Full-Service Digital Marketing Agency: We’re a full-service agency with experts across all digital marketing fields.
US-Based Team: We have a US-based team available to assist clients during standard business hours with all their online marketing needs.

Let us help your upholstery business grow. Contact SEO Design Chicago to learn more about our digital marketing services for furniture upholstery businesses.

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