What is florist marketing?

Florist marketing is the unique approach to promoting a florist business to attract new customers and improve flower sales.

Why is digital marketing important for flower shops?

Digital marketing helps florists build an online presence to broaden their reach and find more customers.

What are some content ideas for florists?

Flowers are a visual medium, making professional photos and videos the best content for florists. Use photos and videos on social media and your website to show off your unique bouquets and floral designs.

What are the benefits of working with a digital marketing agency?

Running a floral business requires a lot of work, and many business owners lack the time and resources to invest in marketing. Working with a marketing agency allows business owners to outsource their marketing efforts so they can focus on other areas of their business.

How can floral businesses stand out from competitors?

Finding what makes your floral shop unique is key to standing out from competitors. Show off elaborate floral creations, build relationships with your customer base, and highlight what makes you an expert in flowers.

Florist Marketing Services - SEO Design Chicago

Digital Marketing Services for Florists

There are nearly 12,000 retail flower shops across the United States. The floral industry is a growing market, and florists who want to stand out need to invest in online marketing to build their brand, attract more customers, and improve their flower sales.

Our team of marketing experts can help grow your flower shop through the following:

SEO
Local SEO
Content Marketing
PPC Advertising
Web Design and Development
Social Media Marketing
Reputation Management

Florist Marketing Strategies

Tailor-made marketing campaigns are the best way for your flower shop to reach its target audience and increase its sales.

SEO for Flower Shops

Drive more organic traffic to your website with a search engine optimization (SEO) strategy tailored to your floral business. Our team of SEO experts can improve your florist website and online assets so they rank higher in search engine results pages, making it easier for potential customers to find your shop. The three main SEO components we focus on include:

On-Ste: We’ll ensure your website contains all the SEO essentials, including competitive keywords, to help you rank well in search results pages.
Off-Site: We’ll develop social media and PR strategies to drive more organic traffic to your site.
Link Building: We’ll add quality links throughout your site (internal and external) to build your site’s authority.

Local SEO Services

Attract more residents to your physical flower shop with our customized local SEO strategies for flower shops. Our team can help your business reach flower enthusiasts in your geographical area with these elements:

Online Business Listings: We’ll put your flower shop’s information on all relevant online listings and directories.
Google Business Profile: We will update or create a Google Business Profile so that people can find your business’s essential information online and so that your business appears on Google Maps.
Bing and Yahoo Optimization: We’ll optimize your site for all relevant search engines to ensure you don’t miss out on thousands of inquiries on Bing and Yahoo.

Florist Content Creation

Drive more customers to your website and inspire more online floral sales with engaging content. Our team can assist in creating engaging content that shows your knowledge and passion as a seasoned florist. Popular content types for florists include:

Blogs: Showcase your flower knowledge with flower care tips, advice for picking arrangements, or guides for creating arrangements at home.
Videos: Create long and short-form videos with tips and how-tos for making the most of your floral arrangement.
Emails: Send emails and newsletters to keep loyal customers in the loop with news and discounts.

PPC Advertising

Promote your floral business and flower delivery services with pay-per-click advertising. PPC ads are budget-friendly ads for florists who want to expand their reach. Popular types of PPC ads include:

Google Ads: Place ads directly on Google to broaden your reach online.
Instagram and Facebook Ads: Target specific demographics with ads on Instagram and Facebook.
LinkedIn Ads: Connect with other professionals and position yourself as a leading florist in your area with LinkedIn ads.

Floral Website Design and Development

Unlock the full potential of your flower shop with a custom floral website from our talented team of web designers and developers. Whether you want an information site, retail store, or blog, our team can assist with these services:

Design: We’ll design a visually appealing website or online flower store that’s functional and user-friendly.
Redesign: We can improve an existing website to make it more functional, accessible, and responsive.
Hosting: We host websites and perform regular updates to keep sites secure and running smoothly.
Analytics: We analyze sites and make updates to improve traffic, engagement, and conversions.

Florist Social Media Marketing

Engage with your customers with social media marketing for florists. Our team will develop social media campaigns that help you connect with patrons and show off your stunning floral creations to attract new flower lovers. We can handle everything social media related, including:

Strategy: We’ll develop a strategy that outlines which social media platforms to use and what content to post to maximize engagement.
Content: We’ll develop compelling videos, images, and graphics to boost customer engagement on your social channels.
Posting: We’ll set you up with a scheduling tool so you can stick to a regular posting schedule.
Analytics: We’ll review your profiles and make updates to your strategies to build your following and improve engagement.

Reputation Management Strategies for Floral Businesses

Positive reviews can grow your brand reputation and help you sell more flowers, but ignoring negative feedback can have the opposite effect. Through our reputation management services, we’ll help you manage online conversations to present your flower shop in the best light.

Social Media Management: We use social listening tools to track what people say about your flower business across all social media channels. We’ll engage in these conversations to amplify the positive and answer questions.
Online Client Review Management: We’ll review the client reviews online, sharing the positives and responding to any feedback, critiques, or questions.

Considerations for Flower Shops

Every industry comes with unique challenges and opportunities when promoting a business. As you start to develop marketing ideas for your floral business, keep these considerations in mind:

Lean into holidays: People like to buy floral arrangements during various holidays, like Christmas, Valentine’s Day, and Mother’s Day. Lean into those holidays with promotions, special arrangements, and package deals.
Partner with other local businesses: Consider a partnership with event planners, bakeries, or other local businesses to offer package deals to patrons.
Invest in professional photography: People buy flowers because they’re beautiful, and the best way to see the true beauty of an arrangement is with professional photos.
Get a delivery service: Offering deliveries is a great way to improve flower sales and reach more patrons who don’t live near your flower shop.

female florist making a floral arrangement

Digital Marketing for Florists with SEO Design Chicago

SEO Design Chicago is a leading marketing agency developing comprehensive digital marketing strategies for florists. Every flower shop that partners with us can expect the following:

Transparency: We communicate with clients so they always have insight into their marketing projects.
Experience: Our team has decades of experience working within their respective fields and helping companies of all sizes, from single floral shops to nationwide floral brands.
Real-Time Reporting: We use real-time reporting to regularly check the health of marketing projects and make quick updates for optimal results.
Data-Driven Strategies: We use data from the floral industry and competitors to develop strategies that drive results.
Full-Service Marketing: As a full-service agency, we have experts to assist with all your marketing needs, from web development and photography to graphic design and copywriting.
US-Based Team: All our employees are in the United States and are available to assist clients during standard business hours.