What is family practice marketing?

Family practice marketing involves developing and executing strategic marketing plans to build an online presence and attract more potential patients.

Why is digital marketing important for primary care physicians?

When people are looking for a new family doctor, they'll primarily turn to the internet to find a practice near them. Digital marketing puts your business online so people can discover it and easily make an appointment.

What are the benefits of working with a digital marketing agency?

Marketing and advertising a business takes time and resources that many doctor's offices and practices don't have at their disposal. Working with a marketing firm means you have a team of professional marketers who can develop tailored marketing materials to elevate your business and help you connect with more potential patients.

What are content ideas for family practices?

Educational content that is compassionate and empathetic is some of the best content for family doctors. Center your marketing materials around the patient experience, such as case studies showing how past patients have improved their health since working with you or videos introducing your team so people can feel more comfortable coming to your office.

How can family practices stand out from competitors?

Standing out from other primary care or family practices is about highlighting what makes your medical practice unique. Your uniqueness can be your approach to family care, the cutting-edge technologies or treatments you use, or even the welcomeness of your staff and physical space.

Elevate your practice with custom online marketing strategies from SEO Design Chicago. Our team will help you achieve your business goals by getting your business online, building a reputable brand, and helping you connect with more people who can benefit from your healthcare services.

A few areas we specialize in include:

SEO
Local SEO
Content Marketing
PPC Advertising
Web Design and Development
Social Media
Reputation Management

Digital Marketing Services for Family Practices

Take your marketing efforts to the next level with professional marketing services from SEO Design Chicago. Whether you’re a new family practitioner opening your first business or a seasoned healthcare professional growing your brand, our team can help you attract new patients.

Search Engine Optimization

People won’t find your website without a proper SEO strategy. SEO is what drives traffic to your website and puts your site at the top of search engine results pages. We can help improve your search engine rankings with the following:

On-Page: We’ll conduct keyword research and add competitive keywords to your website to increase your organic traffic.
Off-Page: We’ll help more people discover your practice online with non-website strategies, such as PR outreach or social media marketing.
Link Building: We’ll add quality links to your website to improve its authority.

search engine optimization for medical practice

Local SEO Services

Local SEO optimizes your website for local patients searching for a nearby practice. Our team can help more locals discover your practice through these elements:

Online Business Listings: We’ll add your practice to all relevant healthcare business listings and directories.
Google Business Profile: We’ll add keywords to your Google Business Profile, so it’ll appear in more people’s searches.
Local Searches: We optimize sites for all local searches, including those made on Yahoo and Bing.

Content Marketing for Primary Care Providers

Your healthcare brand won’t stand out online without unique content on your website and social channels. Our creative team will customize content to boost your business. Popular types of content include:

Blogs: We’ll write educational blog posts with healthy living and sickness prevention tips for your clients.
Case Studies: We’ll share uplifting stories about clients who have had positive experiences with your family practice services.
Videos: We’ll create short and long-form videos introducing your team and sharing insightful health tips.

digital marketing for family doctor practice

PPC Advertising

Advertising online can be expensive, and not all advertising campaigns have a great ROI. Pay-per-click advertising, however, is a budget-friendly way to boost your business and get new patients. Common types of PPC campaigns include:

Google Ads: We’ll create engaging ads for Google to broaden your reach and help you connect with new patients.
Instagram Ads: We’ll share posts about your approach to healthcare to help your practice connect with more people on Instagram.
LinkedIn Ads: We’ll develop professional ads for LinkedIn to position your practice as a leader in family medicine.

Website Design and Development

A perfectly designed website is at the core of any effective marketing strategy. Your website not only helps people discover your business, but it can also allow prospective patients to book appointments. Our web design experts can assist with these services:

Design: We’ll create a professional site that is functional and easy to navigate, allowing people to schedule appointments with your practice.
Redesign: We can update your site’s design so it’s more intuitive, accessible, and responsive.
Hosting: We offer web hosting services that include regular updates to keep your site secure and running smoothly.
Analytics: We’ll regularly check your site’s analytics and make updates to improve engagement and conversions.

Social Media Marketing Services

Putting your practice on social media is a great way to connect with your target audience and build comfort with prospective patients before they have an appointment. Social media is also helpful in building your brand and educating your audience. Our marketing team can assist with these aspects:

Strategy: We develop a social strategy that informs you of the best platforms and content to engage your target audience.
Content: We can create videos, graphics, images, and captions to share across all your social media channels.
Posting: We can help you stick to a regular posting schedule by linking your profiles to a scheduling tool.
Analytics: We’ll use your analytics to improve your social media strategy and increase your engagement.

Reputation Management Services for Family Practices

Many people look at conversations and reviews from your patients to determine if they want to visit your practice. Our marketing specialists ensure your practice has a professional and fair online presence through reputation management. Our online reputation management services include:

Social Media Management: We’ll use social listening tools to track what people say about your practice on social media. We can engage in online conversations to answer questions and ensure your business is presented in a positive light.
Online Review Management: We’ll monitor your online reviews, whether they’re made on your website or a third-party review site. We’ll answer questions about your practice and share positive reviews on social media.

Considerations for Primary Care Physicians

Promoting businesses online comes with unique challenges and opportunities in the healthcare industry. Consider the following as you build your marketing campaigns and start promoting your practice online.

Referrals: We’ll help you build a referral program that encourages happy patients to share your information with loved ones so you can connect with more individuals who can benefit from your healthcare services.
Educate: We’ll develop educational materials for you to share with your target audience, explaining what family medicine is, who can benefit from your services, and why people should work with your practice instead of your competitors.

Digital Marketing Solutions with SEO Design Chicago

SEO Design Chicago is a professional digital marketing company that helps primary care and family practices grow their businesses. When you partner with us, you can expect:

Transparency: We are transparent with clients, so you’ll always understand the status and health of your marketing projects.
Experience: Our team comes with decades of experience in healthcare marketing. We’ve worked with companies of all sizes, from offices with a single doctor to state-wide hospital systems.
Real-Time Reporting: We use real-time reporting to understand the status of marketing projects at any given time. Real-time reports also allow us to make quick updates to improve results.
Data-Driven Strategies: We develop marketing strategies that drive results using industry and competitor data.
Full-Service Agency: We’re a full-service agency with marketing experts in various digital marketing fields to help you grow your family practice.
US-Based Team: We have a loyal US-based team available to assist clients during standard business hours across multiple time zones.