What is eyewear marketing?

Eyewear and eye care marketing are unique approaches that eye care industry professionals take to promote their businesses.

Why is digital marketing important for eyeglasses stores?

Digital marketing puts your business online and helps your content reach more potential customers who might not get exposure to your business through traditional marketing.

What are some content ideas for optical retailers?

Consider focusing on content that educates your target audience about eye care and health, such as research-backed blog posts. You can also create short videos or infographics showcasing the different glasses you sell and comparing various styles.

Why should eye care professionals work with a marketing agency?

It takes time and resources to build a successful marketing campaign, which are two things not many optometry professionals have at their disposal. Working with a marketing firm allows you to outsource your marketing needs to a professional marketer so you can focus on other aspects of your business, like providing care to your clients.

How can eyeglass shops stand out from competitors?

The best way to stand out from competitors is to show what makes your eye care practice different. Develop content to share on social or your website that highlights the unique sunglasses you carry in your shop or your compassionate approach to patient care.

Eyewear Digital Marketing Services

Digital Marketing Services for Optical Retailers

If you want to book more eye care appointments, sell more glasses, and stand out from competitors, then it’s time to invest in your digital marketing efforts. The team at SEO Design Chicago can help grow your business and help you reach your revenue goals. We specialize in the following:

SEO
Local SEO
PPC Advertising
Website Design and Development
Content Creation
Social Media
Reputation Management

Eyewear Marketing Strategies

Partnering with SEO Design Chicago for your online marketing needs can help you secure more eye care bookings and sell more eyeglasses.

content creation services for eyeglasses companies

SEO Strategies for Eyeglass Retailers

Search engine optimization (SEO) is key to driving traffic to your website. Our SEO services focus on three primary components to help you reach more potential customers:

On-Site: We’ll ensure your website and online assets contain all the necessary SEO components, such as competitive keywords, to help your site rank higher in search result pages.
Off-Site: We’ll develop PR and social media plans to drive more organic traffic to your website.
Link Building: We’ll place quality internal and external links on your site to improve your site’s authority.

Local SEO for Eyewear Stores

Local SEO focuses on attracting residents of your geographical area to your business. We can help improve your local reach through these elements:

Online Business Listings: We will place your business’s essential information on all relevant business directories and online listings.
Google Business Profile: We can create or update your Google Business Profile, making it easier for people to find your eyeglasses business on Google Maps.
Bing and Yahoo: We optimize websites for all relevant search engines, including Bing and Yahoo.

PPC Advertising for Optical Retailers

Pay-per-click advertising is a budget-friendly way to improve your online visibility without overspending. Our team can assist with developing, deploying, and tracking your PPC ads. Popular types of ads for glasses stores include:

Google Ads: Reach a broader audience by placing ads directly on Google.
Instagram and Facebook Ads: Convert your social media followers into customers with promoted posts on Instagram and Facebook.
LinkedIn Ads: Show off your eye care expertise with LinkedIn advertisements.

Web Design and Development

Your website is often the first thing people will find when they search for your business online. We can ensure your first online impression is a good one with our website development and design services. Our team can assist with these services:

Design: We’ll design a functional, user-friendly website that attracts visitors.
Redesign: We can redesign existing websites for better conversions.
Hosting: We host sites and perform regular updates to keep your site running smoothly.

Analytics: We’ll analyze your site’s performance and make updates to improve traffic and conversions.

Content Marketing Services

If you want your eyewear store to stand out from competitors, you need to build your online presence with unique content that educates and engages your audience. Popular types of digital content include:

Blogs: Provide eye care tips, glasses comparisons, and other valuable eye-related information with blog posts.
Case Studies: Share how your services and glasses have benefited past clients with case studies.
Newsletters: Keep your customers updated on industry and store news with a monthly newsletter.

Social Media Marketing Solutions

One of the best ways to build your eyewear store brand and connect with your customer base is through social media. Our social media experts can assist with these aspects:

Strategy: We’ll discover what social media platforms and content are best for connecting with your target audience.
Content: Our creative team will develop unique content and compelling captions that will speak to your clientele.
Posting: We’ll set your social profiles up with a scheduling tool to help you post consistently.
Analytics: We’ll analyze your profiles and content to determine what changes are necessary for better engagement.

vision portrait and black-woman in studio

Reputation Management

Control your brand reputation online by engaging in conversations about your business. Our team can help manage your online reputation through these strategies:

Social Media Management: We use social listening tools to track what people say about your business across various social media channels. We partake in these conversations to amplify the positive and address concerns.
Online Review Management: We will respond to all online reviews to address any questions or feedback.

Considerations for Eyeglass Businesses

Every industry has unique challenges and opportunities in promoting themselves and building client rosters. As you start your marketing journey for your glasses businesses, consider the following:

Loyalty Programs: If you want more repeat customers, consider developing a loyalty program that offers discounts or special promotions for returning customers to your business.
Eye Care Service Bundles: Consider offering discounted packages for people who might need multiple products or services from your business. For example, you could offer discounts on glasses if they get an eye test with your practice.

eyeglasses digital marketing and consulting services

SEO Design Chicago | Your Eyewear Marketing Agency

SEO Design Chicago is a leading digital marketing firm working with eyewear providers to grow their businesses. When you partner with us, we guarantee:

Transparency: We are transparent with clients, so you’ll always have an understanding of your marketing projects.
Experience: Our team has decades of experience working across various marketing fields with clients from numerous industries.
Data-Driven Strategies: We use data to build effective strategies that drive results.
Full-Service Marketing: We’re a full-service digital marketing company that can assist with all your online marketing needs, from digital advertising and web development to email automation and content creation.
Real-Time Reporting: We offer real-time reporting so you’ll know how your marketing initiatives are doing at any moment.
US-Based Team: We have a US-based team to assist clients during standard business hours across multiple time zones.