What is event planner marketing?

Event planner marketing is a unique marketing approach that allows event planners to promote their services and book more clients.

Why is digital marketing important for event planners?

Most people find event planners by searching for nearby planners on a search engine. Digital marketing is essential for event planners to increase their online visibility and attract clients through their website, social media, and other online avenues.

What are some content ideas for event planners?

Event planning is a visual business. Many event planners find success in professional photos and videos that show off the events they've planned and interviews with past clients discussing what it's like to work with an event planner.

Why should event planners work with a marketing agency?

Planning events takes time and energy. As a planner, you want everything to go perfectly for your client, and it's easy to push aspects of your business to the side, such as marketing. Working with an agency allows you to outsource your marketing needs so you can focus on putting on the best events for your clients.

How can event planners stand out from competitors?

Standing out from competitors is all about showing what makes your event management business unique. Create content that shows how you go above and beyond and why people enjoy working with your planners.

Marketing Services for Event Planners

Digital Marketing Services for Event Planners

Whether your goal is to host more events or increase event attendance, SEO Design Chicago can help take your event planning company to the next level.

event planner business digital marketing services

Our team specializes in the following:

SEO
Local SEO
PPC Advertising
Website Design and Development
Content Creation
Social Media
Reputation Management

Event Planner Marketing Strategies

Help your event planning company stand out from the competition by investing in digital marketing with SEO Design Chicago.

SEO Strategies for Event Planning Businesses

Search engine optimization is the key to driving organic traffic to your website. Our team can improve your search engine rankings through three primary components:

On-Site: Our team will ensure your site contains all the SEO essentials to improve your search result rankings.
Off-Site: We will develop plans outside of keyword optimization to draw more organic traffic to your online assets.
Link Building: We will place quality links throughout your site to improve your site’s authority and search rankings.

Local SEO

Improve your reach among local clientele with local SEO. We can help you connect with more locals by focusing on:

Online Business Listings: We ensure your company’s essential information is listed on all relevant online business directories.
Google Business Profile: We create and update Google Business Profiles so your company shows up on Google Maps, making it easier for more people to find you.
Bing and Yahoo: Google is the leading search engine, but it’s not the only one people use to find local event planners. We optimize websites for all search engines, including Yahoo and Bing.

PPC Advertising

Pay-per-click (PPC) is a budget-friendly way to promote your event company. As the name suggests, you only pay when someone clicks on your ad. Popular types of PPC campaigns for event companies include:

Google Ads: Promoting your event company on Google is a great way to broaden your reach and generate new leads.
Facebook Ads: Target specific demographics most likely to use your event planning services by promoting posts on Facebook.
LinkedIn Ads: Position yourself as an expert in weddings or corporate events with LinkedIn advertisements.

Web Design and Development

A solid website is essential for a successful online marketing campaign. Our talented designers and developers will build a website that attracts visitors and converts casual visitors into new clients.

Design: We’ll design a website that is beautiful, functional, and user-friendly.
Redesign: We can redesign an existing website to make it responsive, accessible, and easier to navigate.
Hosting: We offer hosting services complete with regular updates to keep your site secure.
Analytics: The work doesn’t stop once your site is live. We’ll regularly analyze your site and make improvements to increase traffic and conversions.

Content Marketing Services

Help potential customers get to know your event planning company by developing and sharing unique content on your website and social channels. Popular types of content for event planners include:

Blogs: Connect with your audience by sharing event planning tips, industry trends, and DIY projects.
Videos: Show off your event planning expertise with beautifully shot videos of your best events.
Newsletters: Continue to build relationships with past and present customers with a monthly newsletter.

Social Media Marketing Strategies

Build your online presence through social media marketing. Our team can handle all things social, including these aspects:

Strategy: We’ll help you discover which platforms are best for connecting with your target audiences.
Content: We will develop unique content to share across all your social media channels.
Posting: We can link your profiles with scheduling tools to help you stick to a posting schedule.
Analytics: We’ll regularly analyze your social media to determine what updates to make for better engagement.

digital marketing services for event planners

Reputation Management

Don’t let what people say about your company online ruin your reputation. Our reputation management services keep your brand in a positive light so you can continue growing your business. Our management services include:

Social Media Management: We use social listening tools to track what people say about your event-planning business on all social media channels. We engage in online conversations to promote positivity about your brand and answer questions or concerns.
Online Review Management: We respond to all your online reviews. We’ll share the positive ones and address any feedback or concerns.

Considerations for Event Planning Businesses

Whether you’re a new event planning company or a nationwide brand, consider the following opportunities to make a lasting impact on potential customers.

Trade Shows: Trade shows are a great way to connect with potential clients. Consider purchasing a table at a show or conference to showcase your services for various events.
Finance Options: Events can be expensive. Promote your financing options to help people understand whether they can afford to hire you.
Niche: Many planners specialize in specific types of events, such as weddings or corporate parties. Having a niche helps you build a brand around what you do best.

Digital Marketing for Event Planning Businesses with SEO Design Chicago

SEO Design Chicago is a leading marketing firm helping event planners grow their businesses and reach their revenue goals. When you partner with us, you can expect:

Transparency: We’re open and honest about our work, so you’ll never wonder about the health and status of your projects.
Experience: We have a highly experienced team across various marketing fields.
Data-Driven Strategies: We use competitor and industry data to develop strategies that deliver results.
Full-Service Marketing: We can assist with all your online marketing needs, from web development and graphic design to email automation and social media.
Real-Time Reporting: We run reports in real time, so you’ll always know how campaigns and initiatives are doing at any given time.
US-Based Team: Our talented team in the US is available to assist you during standard business hours across multiple time zones.