What is estate planning law marketing?

Estate planning law marketing involves developing and executing marketing campaigns to promote an estate planning firm and help it grow its client base.

Why is digital marketing essential for law practices?

Digital marketing puts your business online. By having a digital presence, you're opening your business to a larger client base and making it easier for more potential clients to find your firm.

What are the benefits of working with a digital marketing firm?

Successfully developing and launching marketing campaigns takes time and resources. Lawyers are often busy assisting clients and don't have the bandwidth to market their businesses and services. Working with a marketing agency allows lawyers to outsource their legal marketing efforts so they can focus on helping their clients.

How can law firms stand out from other firms?

The best way to stand out from the competition in any industry is to focus on what makes your firm different and better. Your differences can include your humanistic approach to working with clients or your unique expertise in estate planning.

What are content ideas for estate planning law firms?

Creating content is about providing value to your target audience. Content like blogs, articles, case studies, and videos showing the benefits of working with an estate planning attorney can help you connect with people who need your services.

Digital Marketing for Estate Planning Attorneys and Law Firms

Estate Planning Law Marketing

Elevate your estate planning business with custom digital marketing strategies from SEO Design Chicago. Our team of marketing experts will help you reach your business goals by getting your business online and helping you connect with more potential clients who can benefit from your estate planning services.

A few of our online marketing specialties include:

SEO
Local SEO
Content Marketing
PPC Advertising
Website Design and Development
Social Media
Reputation Management

Digital Marketing Services for Estate Planning Lawyers

Whether you’re a small firm looking to book your first clients or a large estate planning business hoping to solidify your brand on a national scale, the experts at SEO Design Chicago are here to help.

Estate Planning Law SEO Services

Search engine optimization is the key to new clients discovering your business online. Our team of SEO experts will ensure your website contains all the SEO essentials to help it rank high on search result pages. The three components we focus on to improve search results include:

On-Page: We conduct keyword research and incorporate competitive words and phrases into your website to improve your search engine rankings.
Off-Page: We’ll help drive more organic traffic to your website through non-website-related strategies, such as public relations and social media.
Link Building: We’ll help build your site’s authority by adding quality internal and external links.

Local SEO for Law Firms

Local search engine optimization connects your estate planning business with clients who live in the same geographical area as your firm. Having a strong local SEO strategy positions your business as an estate planning leader in your area. We can help boost your local reach through the following:

Business Listings: We’ll add your law firm to all relevant online business listings and directories so more potential clients can find you.
Google Business Profile: We’ll create a Google Business Profile and update it with keywords so it’ll appear on Google Maps.
Local Searches: We’ll optimize your law firm website so it appears in local searches made on all search engines, including Bing and Yahoo.

Content Marketing

Publishing valuable content on your website is essential to attracting more clients. Our creative team of writers, videographers, graphic designers, and photographers will make personalized content for you to post on your website and social media channels. A few popular types of content for estate planning professionals include:

Blogs: We’ll write quality blog posts explaining your legal services and the benefits of working with an estate planning lawyer.
Videos: We will create videos highlighting your estate planning services in an accessible and engaging way.
Emails: We can develop and run email campaigns to keep estate planning clients updated on law firm and industry news.

PPC Advertising for Estate Planning Attorneys

One of the best ways to promote your business on a budget is pay-per-click advertising. The great thing about PPC ads is that you only pay when someone interacts with your ad, giving you a better ROI than traditional advertising methods. A few types of PPC ads we suggest include:

Google Ads: We’ll help you reach a broader audience by posting ads for your estate planning practice directly on Google.
Facebook Ads: We’ll develop targeted Facebook ads to help you attract more potential clients in need of your services.
LinkedIn Ads: We’ll help position your business as a leader in estate planning with professional business ads on LinkedIn.

Website Design and Development

A quality website for your estate planning business is essential for a successful online marketing campaign. Our web design and development services ensure a functional and professional site, making it easy for people to learn about your estate planning services and book an appointment with your firm. We can assist with these services:

Design: Our web designs are visually appealing, functional, and accessible.
Redesign: We can update websites to be more user-friendly and responsive to improve traffic, engagement, and conversions.
Hosting: We offer web hosting services and perform regular updates to keep sites running smoothly.
Analytics: We check website analytics and make design updates to improve conversions and engagement.

Social Media Marketing

Getting your business on social media is a fun and interactive way to build relationships with your clients. It also helps build your brand reputation for your firm and makes it easier for potential clients to feel comfortable with you. We can help with all your social media needs, including these aspects:

Strategy: We’ll develop a tailored strategy to help you connect with potential clients.
Content: Our creative team will develop quality content for you to share on all your social platforms.
Posting: We can help you stick to a regular posting schedule by connecting your profiles with a scheduling tool.
Analytics: We’ll review your analytics and update your social media strategy to improve your reach and engagement.

Reputation Management for Estate Planning Lawyers

What people say about your estate planning firm online can influence whether people reach out to you for your services. Our team offers these reputation management services to keep your business in a positive light online:

Social Media Management: We use social listening tools to monitor what clients say about your law firm and estate planning services on social media. We’ll engage in conversations about your business to answer questions and respond to concerns.
Client Review Management: We will monitor online reviews about your estate planning law firm. We will share the positive reviews and respond to feedback to show your commitment to your clients.

Considerations for Estate Planning Law Firms

Every industry comes with unique opportunities and challenges in marketing businesses, including marketing for estate planning attorneys. As you develop your strategies, keep the following in mind to help you reach your business goals.

Education: Not everyone knows what an estate planning lawyer does and if they need one. Create educational marketing materials that teach people about estate planning and a lawyer’s role in the process. The more people learn, the more likely they’ll be to hire an attorney.
Transparency: Clients want to hire lawyers they can trust, and most people trust transparent individuals. It’s helpful to be transparent in your marketing materials about your services and prices so potential clients know what to expect when discussing their needs with you.

search engine optimization for estate law

Digital Marketing Solutions with SEO Design Chicago

SEO Design Chicago is a top digital marketing agency for estate planning attorneys and firms. When you partner with our expert team of marketing professionals, we guarantee:

Transparency: Our team prides itself on communication and transparency, so clients always know the status of their marketing projects.
Experience: We have a talented team of marketing experts who have worked with law firms of all sizes.
Data-Driven Strategies: We rely on industry and competitor data to develop effective marketing strategies that drive results for our clients.
Real-Time Reporting: We use real-time reporting to monitor clients’ marketing initiatives and determine when to make updates for optimal results.
Full-Service Agency: We’re a full-service marketing agency with talented professionals who can assist clients with all their online marketing efforts.
US-Based Team: Our US-based team is available to assist clients during standard business hours across multiple time zones.