What is entertainment marketing?

Entertainment marketing is a unique approach to marketing independent artists or entertainers to help them grow their fan base. Entertainers can include everything from musicians and actors to comedians and athletes. Entertainment marketing can also include the marketing of an entertainment business, such as a talent agency or music producer, to help them grow their talent rosters.

Why is digital marketing important for entertainers?

Digital marketing puts your entertainment brand online. Having an online brand exposes entertainers to more potential fans and helps them build a national or international audience.

How can entertainers stand out from competitors?

Standing out in the entertainment industry is about showing what makes your style of entertainment different. Showcase what you're doing that fans aren't getting from your competitors, such as experimental music or meaningful films. Honing these differences not only sets you apart but also helps build your brand.

What are the benefits of working with a digital marketing agency?

Marketing takes time and resources that many entertainers and entertainment businesses don't have the capacity to handle. Marketing agencies are teams of expert marketers who can handle all your marketing efforts and deliver results.

What are content ideas for entertainment companies?

The best content for entertainment companies includes videos, articles, or images that showcase your talent. Whether you're trying to grow your talent roster or build a fanbase for your artists, you want to highlight the types of entertainers you work with.

Digital Marketing for Entertainers

At SEO Design Chicago, our marketing experts can elevate your entertainment enterprise with digital marketing services tailored to your business. Our areas of expertise include:

SEO
Local SEO
Content Marketing
PPC Advertising
Website Design and Development
Social Media Marketing
Reputation Management

Digital Marketing Services for Entertainers

Whether you’re attracting new artists and athletes to your talent agency or promoting entertainment events for larger audiences, our team will develop digital marketing solutions tailored to your goals.

Entertainment Marketing SEO

Search engine optimization is the key to getting people to find your business online. Our team of SEO experts focuses on three primary elements to help you boost your online visibility and rank higher in search results pages.

On-Page: We conduct keyword research and add competitive words and phrases to your website to drive more organic traffic. We also ensure your site is properly constructed on the back end to make it easy for web crawlers to understand and index it.
Off-Page: We use strategies outside of your site to drive traffic to your online assets, such as PR and social media.
Link Building: We build your site’s authority by adding quality external and internal links.

Local SEO

Local SEO is the practice of driving local traffic to your website. It is essential for entertainers who want to build a fan base or audience in a specific city or region. It’s also helpful for entertainment companies trying to find more local talent. Our team can help build recognition in various geographical areas through the following:

Online Business Directories: We’ll add your business to all relevant online business listings and directories.
Google Business Profile: We will create or update your Google Business Profile so your business appears on Google Maps.
Local Searches: We optimize your websites and online assets for all local searches, including those made on Bing and Yahoo.

Content Marketing

Your business and website won’t stand out if you don’t have engaging content to share with your audience. Our team of creators will develop unique entertainment content that builds your online presence and grows your brand. Popular types of content for entertainers include:

Videos: We have professional videographers who can shoot long and short-form videos of artists showcasing their talents.
Images: Our professional photographers will capture stunning images of your talent and business professionals to post on your website and social media.
Blogs: Our writers will develop compelling articles about your business and artists to attract the right audience to your business.
Emails: We’ll keep fans and business professionals in the loop with tailored emails and newsletters.

Results-Driven PPC Advertising

If you want to see a good ROI on your online ads, we’ll help you develop pay-per-click campaigns that captivate your audience to advance your business and drive ticket sales. Popular types of PPC ads that we specialize in creating and running for our entertainment clients include the following:

Google Ads: We will grow your reach by placing ads directly on Google.
Instagram Ads: We’ll develop promotions for your target audience to share on Instagram.
LinkedIn Ads: We’ll help position your business as a leader in the entertainment industry with professional ads on LinkedIn.

Website Design and Development

Your web design is more than how great your site looks. A proper design makes it possible for people to navigate your website, contact your business, and discover valuable information about your business, your artists, and your products. Our web developers and designers can help with these services:

Design: We’ll design a website that is easy to navigate, functional, responsive, and accessible.
Redesign: We will update your website so it fits your visual identity and brand’s personality.
Hosting: We offer web hosting services that include regular updates to keep your site secure.
Analytics: We’ll review your site’s analytics and make improvements to improve audience engagement and conversions.

Social Media Marketing Services

Boost your online presence with custom social media campaigns. Our team of social media experts will help you build your profiles, create content, and grow your audience online. Our digital services include:

Strategy: We’ll develop a strategy tailored to your audience, including the best platforms and content to build your online following.
Content: We’ll develop interactive content to share across all your social media channels.
Posting: We’ll link your profiles with a scheduling tool to help you post consistently.
Analytics: We’ll review your analytics and make strategy updates to improve your engagement and grow your following.

Reputation Management for the Entertainment Industry

What people say about your business and artists online can positively and negatively affect your business. That’s where our reputation management services can help. We ensure your brand is positively represented online so you can continue growing a reputable business. Our strategies include:

Social Media Management: We’ll monitor what people say about your business and your artists on social media and professionally engage in conversations to ensure your brand is properly represented.
Client Review Management: We will monitor online reviews from fans and clients. We will share the positive reviews and respond to any questions, concerns, and feedback.

people at a party drinking champaign and laughing

Considerations for Entertainers

Every industry comes with unique challenges and opportunities when marketing a business. As you build your online brand, consider the following to help you launch and run an effective campaign:

Influencer Partnerships: Partnering with influencers is a great way to expand your digital presence and showcase your talent to new audiences. We’ll help you find the right influencers to promote your business.
Types of Art: Your marketing materials and tactics will differ depending on whether you’re trying to promote music, actors, athletes, or other entertainers. We’ll help you build campaigns tailored to each artist and your business as a whole.

Digital Marketing Solutions with SEO Design Chicago

SEO Design Chicago is a leading entertainment marketing agency helping entertainers and entertainment companies grow their businesses. When you work with us, we guarantee:

Transparency: We openly communicate and are transparent with our clients, so you’ll always know the status of your marketing projects.
Experience: Our team has decades of experience in their marketing fields and years of experience working with companies of all sizes across various industries.
Data-Driven Strategies: We use industry and competitor data to build digital marketing strategies that drive results for our clients.
Real-Time Reporting: We use real-time reporting to monitor our marketing efforts and make quick adjustments for optimal results.
Full-Service Agency: As a full-service agency, we have valuable team members who can assist with all your online marketing needs, from digital advertising and web development to graphic design and social media management.
US-Based Team: Our team is based in the US and available to assist clients during standard business hours.

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Entertainers Marketing Resources

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DIGITAL MARKETING FOR ENTERTAINERS