Our full-service digital marketing agency provides customized advertising packages to help potential clients find your accounting services. Our professionals use a variety of digital marketing strategies to bring new clients to your firm.
Our marketing strategies for accountants include:
- Social media marketing
- Website optimization
- Search engine optimization (SEO)
- Email marketing
- Content marketing
- Online ads
Our experienced team is well-versed in effective digital marketing strategies that help you reach your target audience. Whether you run a large, multi-site accounting firm or a local accounting business, we have the expertise to reach your target market through strategic online marketing.
Essential Marketing Tips for Accountants
Your clients trust your firm with their sensitive financial information. The best marketing strategy will help you build relationships with existing clients and grow your accounting business by driving traffic to your website.
Website Design and Optimization
Creating an engaging, accessible website is a key part of your marketing plan as an accountant. Your website should be easy to navigate, and each page should load in under three seconds so customers don’t get frustrated and leave for a competitor’s site.
Vital information should be prominently displayed. Visitors shouldn’t have to hunt around for your hours, specializations, geographic service area, or phone number.
Additionally, your website should be visually appealing and integrated with other elements of your web presence, such as your social media channels, paid ads, and your Google Business Profile, to more effectively direct potential clients to your core business information.
Our web design team can create a brand-new website or update your existing site. We will ensure that your web presence is easy to navigate and understand, which will help you build trust with your ideal clients.
We will incorporate trending keywords and other SEO best practices into your website to help your business rank higher in search engine results and attract more website visitors directly to you.
Social Media Marketing for Accountants
Effective social media marketing involves planning and optimizing your social media updates to reach specific audiences and build client relationships through engaging, valuable content. This means establishing a detailed strategy and goals to use your social media presence as a business-generating avenue rather than simply posting once in a while.
We can help you identify the best platform for your accounting practice. LinkedIn, Facebook, X, and all the other social channels have their own particular subcultures and best practices. We can help you develop and optimize social media posts that drive traffic and build brand awareness.
You can use short-form and long-form content on social media platforms to show potential clients how your accounting, bookkeeping, or tax services stand out from your competitors. Social media is also a great place to blend your professionalism and approachability. Showing your connection to the local community by posting about your volunteering efforts or your location in a particular neighborhood, for example, can help clients get to know the person behind the business. This helps build trust and encourage clients to choose your business.
Email Marketing for Accountants
Email is one of the most effective marketing channels for accountants. Building a list of potential clients gives you a ready-made audience for promoting sales and service packages.
When clients subscribe to your email list, they are giving you access to their email inboxes — a spot that most of us check daily, just like our physical mailboxes. This means that you can provide ongoing value through useful emails and offer special deals and services to your subscribers.
Our team can help you determine the best management system for your email newsletter, write content, set up audience segmentation for more effective marketing, and schedule effective email campaigns to turn subscribers into clients.
Content Marketing for the Accounting Industry
Blog content is a great way to boost your online reputation among potential clients and establish your firm as a thought leader in the accounting industry. This content needs to be educational, interesting, and consistent to keep attention in a crowded digital landscape.
For example, an accountant who wants to build her client list among small business owners could publish a series of explainers about what documentation you need to save for tax season. This content provides valuable information to people who own small businesses in the area — coffee shops, dance studios, auto body shops, and boutiques, for example. When tax season rolls around in the spring, those small business owners are more likely to trust and hire the accountant who helped them get ready for tax season with useful content.
Our content experts can create everything from blog posts to how-to guides. We combine in-depth knowledge of the accounting industry with knowledge of cutting-edge changes to algorithms and search engine best practices to make sure your content is seen by the right people. This kind of engaging content helps your business show up in search engine results and shows clients that your team stays on top of the ever-changing world of accounting.
Ad Strategy, Design, and Management
In today’s always-online world, successful marketing tactics include targeted use of paid advertising. Our ads team has worked with many accounting firms to help them specifically advertise to local customers searching for the services they provide.
One of the benefits of choosing a full-service digital marketing agency like SEO Design Chicago to handle your marketing needs is that we can design your paid and organic search strategies to work together for maximum effect.
Whether you decide to advertise on Google, social media, mobile apps, or web pages, we can identify the best locations across the digital space to place your ads for maximum ROI.
Why SEO Marketing for Accounting Firms Matters
When it comes to digital marketing in a crowded online world, you want your business to be at the top of the list when people search for accounting firms.
More specifically, local SEO helps match your accounting services to the geographic region that you serve. This significantly increases your visibility among those most likely to need your accounting services.
It involves more than simply creating a business website and launching it online. Capturing the top spot on search engine results pages involves designing your web presence around trending keywords and a thorough understanding of how search engines rank content.
Improved Rankings for Local Search
Forty-six percent of all Google searches involve local intent, meaning that the searchers are looking for new services or products near their physical location. This means that your website and SEO should be optimized to target searchers who are near you.
For example, if you own an accounting and bookkeeping business in Georgia, it doesn’t necessarily benefit your business to show up in search results for people in Seattle. It is unlikely that they will choose a firm so far away.
If you optimize for searchers in Georgia, however, you are likely to make the most of your marketing budget by providing details about your services and contact information to local searchers who want to pick a qualified, reliable accountant near them.
Boost your Online Presence
Local search engine marketing for your accounting firm also includes ensuring complete, updated information across multiple digital touchpoints.
Claim and update your Google Business Profile. This ensures that customers can quickly find vital details about your accounting business, like your specialty, location, hours, and phone number.
You can improve your presence in local listings by adding your business to free listings like Yelp and Bing Places. Request customer reviews from satisfied clients to add to your online profiles, boosting your reputation and positioning your firm as a trustworthy option.
These may seem like simple updates, but surprisingly, few businesses take the time to make them. In fact, it’s estimated that around 60% of businesses haven’t posted a single photo or update to their Google Business profile.
Customer Segmentation
Digital marketing for accounting firms should focus on the particular audience for the firm’s specialties. Are you an accountant who specializes in auditing? Or perhaps tax preparation is your forte?
By targeting keywords specific to these niches, search engine optimization can help you reach the businesses and individuals who are most in need of your services.
Mobile Optimization
More customers search on their mobile devices than ever before. If your website loads slowly or doesn’t display correctly on smartphones and tablets, you will lose customers.
Our design team can ensure that your site loads quickly and is optimized for display on a wide variety of devices.
Schedule a free call today to learn how we can improve your marketing efforts for your accounting business!
Accountants Marketing Resources
How Social Media Is Transforming the Accounting Industry
Accountants are important, responsible individuals with many essential roles to help analyze and interpret financial [...]
Why Local SEO Is Important for Accountants
Nowadays, accounting is one of the most competitive businesses in the world. Subsequently, accountants and [...]
Why Every Accountant Needs SEO
Are you an accountant? Are you hoping to generate more leads on search engines like [...]
